by Scarlett Darbyshire

Download your Free Social Media Daily and Weekly Checklists!

We all love a good to-do list don’t we?

Whether you’re a social media butterfly or a start-up like a deer in the headlights when it comes to anything online, every savvy marketer needs a go-to checklist to streamline all aspects of their social media marketing.

To help you along, these daily and weekly social media checklists will make sure you are ticking off and maintaining those all important fundamentals that help keep your social media presence ticking along nicely.

No gimmicks, no fuss. Just a straight-forward PDF with a handy checklist to make managing your social media a breeze!

Download your free DAILY CHECKLIST here!

Social Media Daily To Do ListDownload

Download your free WEEKLY CHECKLIST here!

Social Media Weekly To Do List Download
by Scarlett Darbyshire

A Message to Business Owners Struggling With What to Charge

So… I posted a little article on why you business owners out there NEED to charge your worth and value yourself and your work. I never expected to receive over 101 thousand reactions to it! (and counting!) This makes me so happy to know it resonates with a lot of you out there. Us freelancers, business owners, mumtrepreneurs, those with a full-time gig but trying to get their dream business of the ground in their spare time.. whatever you are and wherever you are in the world… it all begins with valuing and believing in yourself – after all, how can you expect others to value your work, if you don’t by underselling it.

Remember, you don’t get paid by the hour, you get paid for what you bring to the hour. This is your Monday reminder about the awesome work you do!

HERE’S THE ORIGINAL ARTICLE ON LINKEDIN 👉

💭 Thought of the day!

So, i’ve just finished at a lovely networking event, with the same burden troubling a lot of the business owners in there. They say ‘Am I charging too much’ or ‘I really need the money even though I know the budget isn’t near enough’ or commonly, ‘The client says they can’t afford me and want it cheaper, what are you supposed to do then.’

✊ I said to them, stick to your guns, YOU ARE WORTH IT. You should never base your rates on what you think the client can pay. Base them on your experience and the value you’ll bring to their business. If they think it is too much, show how your work will have an big beneficial impact for them now and in the future and communicate why the cost is what it is. If they still ask you to come down in price, then move on. Otherwise it sets up an expectation that you will always charge so little.

No one will ever give you more money than what you ask for, so don’t undersell yourself.

I had a client “negotiate” a rate for an package once. I gave in and every added job after that he tried to nickel and dime me down for a lower rate. When I called him out on it he said “he was negotiating… that’s just how business worked” 🙄

I finally got the courage to say no and just walked away.

Luckily, us business owners have come to learn the early red flags that show a client will be hard work – with brash negotiating of fees one of them.

Having said that, I get it. If money is being offered and you have nothing in the bank, with bills piled up to your eyeballs, it can be so tempting to take the money and do the work. Albeit unhappily. If that’s the situation you find yourself in, then if you have to lower your rate, lower your offering to match. Client wants to pay £XXX less, then do less blog posts, write less articles per month, lower the word count, don’t include the touch-up package from your shots, post less social media posts on less channels… or whatever you deem appropriate for your industry.

If you are in a position to be firm and say no to lowering your rate, be professional and just saying something like, “I’m sorry I’m out of your budget. I’m always happy to work on it later if you’re able to meet my rates.”

Just make sure you’re happy to do the work on YOUR terms. You are your own boss, choosing who you work with and for how much for is one of the benefits!

Saying no to bad clients who don’t respect you, your work or your time, only opens up your time to work with ones who do! And there are plenty of lovely businesses out there!

I hope you enjoyed this article! Why not join me on LinkedIn? I’d love to connect with you! 👉 http://www.linkedin.com/in/scarlettdarbyshire/

by Scarlett Darbyshire

Powerful Call to Action Phrases You NEED to Use in Your Social Media Content!

Having thousands Facebook Likes or Instagram followers is great, but it doesn’t mean anything if those followers never take any action. Whether it’s a tweet, blog title or text in your ad, every word you share in an update needs to inspire people to do something beyond just reading it. Words are very powerful and for social media to be a successful addition to your marketing strategy you must learn how to right copy that converts!

 

What Does a Call to Action Mean?

A call-to-action (CTA) is an image or text that prompts your visitors, leads, and customers to take action. It might be signing up for your email list, buying a product, investing in a service, or following you on social media.

 

Call-to-Action Statistics

  • Almost 90 percent of website visitors read headlines and CTA copy. Many of them don’t read anything else.
  • Full-screen CTAs, such as exit popups you create through Hello Bar, perform better than any other position for CTAs (up to 25 percent conversion rate).
  • Color can make a huge difference in whether or not people click on CTAs.
  • More than 90% of visitors who read your headline also read your CTA copy. (Unbounce)
  • Emails with a single call-to-action increased clicks 371% and sales 1617%. (WordStream)
  • Adding CTAs to your Facebook page can increase click-through rate by 285%. (AdRoll)
  • By forcing visitors to watch an informational video on their services before presenting a CTA, Kimberly Snyder increased conversions by 144%. (QuickSprout)
  • For KISSmetrics, a CTA within a video gets 380% more clicks than their normal sidebar CTAs. (QuickSprout)

 

 

CTA Phrases to Persuade

If your intent is to persuade people to choose your product/service, here are several phrases to try incorporating into your call to action:

  • “Try it free now” or “Start your free trial now” Everyone loves a freebie. This CTA is good because instead of straight up asking a prospect to hand over money for your product/service, you’re offering a free ‘test drive.’

 

  • “Join now and get…” Here you’re simply asking your audience to reply to your message to get something of value in return. It could be an e-book, a free sample, or a template, just make sure it’s relevant to your audience.

 

  • “Start now to get…” or “Your Journey to X Starts here” or “Start now” infers to your prospect that they are about to begin an exciting process — with the rest of the CTA telling the user how he or she will benefit.

 

  • “Talk to an expert now” This is a great CTA to use for an online chat opportunity or when you want the prospect to call. Telling your prospect that you are a team of experts, will automatically make them feel safer in your hands.

 

  • “Learn more about us at…” Prospects at the top of the sales funnel are collecting information, learning about brands and your industry without knowing exactly what they want yet. Using a CTA that invites people to learn more about your business can be extremely effective at building brand awareness. When prospects decide they’re ready to buy, they’ll have your business name at the top of their mind.

 

  • “Please don’t hesitate to call us” Let your customers know you don’t mind talking to them over the phone. These types of CTA’s belong on every page of your site.

 

  • “Order now and receive a free gift” If you can tempt prospects with a free gift, they’re more likely to buy the original product. The free gift on offer doesn’t have to be physical, it could be a discount off a future purchase or a downloadable template for example.

 

  • “Get yours now” A personable CTA subtly telling the consumer that you want him or her to have something valuable — something other people might want.

 

  • “Request your FREE quote today” Giving a free quote costs nothing but time to you, but once you have the prospect communicating with you it may just turn to a sale!

 

  • “Click here to get free shipping” Use this popular CTA to overcome one of the chief barriers to buying products online – shipping costs!

 

  • “Money-Back Guarantee offer here” When you offer a money-back guarantee, consumers feel more confident trying out your product or service.

 

  • Activate X Today! Using a CTA like this one puts the prospect in the driver’s seat and motivates them to act. These call to actions work well if you’re offering a discount on products or a free demo of your service.

 

 

CTA Phrases to Create a Sense of Urgency

Creating a sense of urgency encourages customers to act now instead of holding off making the purchase. Here are some effective call to action phrases that you should consider using as the sooner you can get people to take action, the better!

  • “Download here immediately.” Or “Download here right now” Strong adjectives promote urgency and encourage click-throughs.

 

  • “Act quickly or you might lose it” Loss-aversion is a common psychological principle that is proven to work! Get the point across that if they don’t act now, they might lose something valuable.

 

  • “Reserve your spot now” Same principle as above! Tell your prospects that if they don’t sign up and reserve their spots, they run the risk of leaving it too late.

 

  • “Order now while there’s still time!” Urgency is often a key element in effective call-to-action phrases. Subtly pressure consumers into acting now rather than waiting until the opportunity passes them by.

 

  • “In a hurry? Call…” Call-to-action phrases like this one let the consumer know that you’re willing to respond to their needs right away. A perfect CTA to use if you offer out-of-hours or emergency services.

 

  • “It’s very important that you respond promptly” With this CTA you’re telling the prospect that if they don’t respond right away then they might lose out on something good.

 

  • “Offer expires very soon” A powerful, snappy CTA that clearly states there’s an offer on the table, but if you don’t snap it up, you’ll miss out.

 

  • “For a short time only” This CTA is popular during sales or clearances. It’s clearly stating that here is a chance to buy a limited-edition product, take advantage of a big discount, or get some other benefit. But only if you act now.

 

  • “Limited availability” a great CTA as it creates urgency and infers your product is highly popular. A win-win for you as it serves as a form of social proof as well as an incentive to act quickly.

 

  • “Expires at midnight tonight” It gives a definitely end point to the sale, so your prospects know they have to act quickly as the clock is ticking.

 

 

CTA Phrases to Imply Exclusivity

A very effective way to make people act is to imply exclusivity with whatever you’re offering. Try these phrases out to get people taking action and jumping at the chance to be a part of your product or service to not get left out of the group.

  • “I invite you to…” Everyone needs to feel wanted and special —foster that sense of belonging by giving the impression that you’re personally inviting your prospect to do what you want.

 

  • “Join X Other [Category] as Subscribers to My Email List” A great CTA for social proof. This CTA comes in many forms for example “Become one of the X people who subscribe to my emails.” Or “Join the club! Over X request my emails. You could, too!”

 

  • “Request an invitation”

 

  • “Members Only”

 

  • “Only available to X”

 

  • “Pre-register/Pre-order”

 

  • “Exclusive access”

 

 

This is an excerpt from my book ‘The Ultimate Beginner’s Guide to Social Media for Small Businesses: A Comprehensive, Jargon-Free Guide to Social Media Marketing For Those Who Just Don’t ‘Get it’!’ – Available now on Amazon in Kindle or Paperback!

 

 

by Scarlett Darbyshire

The Ultimate Social Media Marketing Plan for Your Accountancy Practice!

In today’s digitally driven world, properly utilizing social media is necessary for those who want to remain relevant and competitive—and that includes accounting businesses. With so many opportunities for growth and relationship-building, social media, if done right, provides a unique platform for long-term marketing success.

As we all know, social media has changed the way we receive and exchange information—it’s the new word-of-mouth marketing and it’s how your prospects and clients network. Just as emerging technology changes your daily workflow, it also impacts the way you interact with prospective and existing clients. Your social presence, or lack thereof, can be critical to your businesses continuity. Today’s conversations, research and buying decisions take place online. This means social media is no longer optional as a communication channel—it’s essential.

Many Accountants embrace social media and use it as a means to communicate and promote their services, share informative and valuable expertise and to encourage conversations and nurture relationships. Moreover, an accountant’s presence on social media platforms comes not only from its own online activity, but also from everyday visitors and clients past and present who share content and express their opinions and experiences on platforms like Facebook and LinkedIn.

These ‘big three’ are by in large the most popular social media platforms being used by accountants, as each brings a unique element to the social media marketing mix that, when combined, makes for a powerful strategy.

  • Facebook is probably the first platform you think of when social media is mentioned, it’s fun and friendly but has an increasingly serious business purpose. It’s a great place to show your firm’s personality and reach out to prospects.
  • LinkedIn was created specifically with business and employment in mind, it is the professional, ‘grown-up’ face of social media. The hundreds of millions of profiles include business leaders and decision makers, which make it the most extensive networking platform ever.
  • Twitter is broad spectrum, everyone from POTUS to the Pope has a handle. The limited characters needn’t limit your message, it ensures you keep things to-the-point but by using links to interesting articles, blogs, stories it’s easy to share much more than the time of day.

 

For those businesses that handle their social media channels well, they benefit from being able to;

  • Share positive experiences with others
  • Keep the brand in the minds of customers and prospects, thanks to repeated exposure
  • Talk to customers about their needs – which helps grow the business
  • Expose marketing messages to new prospects.

 

Having said all this and shown the benefits accountants performing strongly on social media enjoy, even more so fall into the common pit-fall of irregularly posting a handful of self-serving social media updates that link back to their website “about page”, or a blog that holds the same information as other people in the industry, which does not differentiate them in the market place, nor position them as a trusted advisor. In basic terms, a lack of social and content strategy means a failure on their part to fully engage with this mass audience that’s waiting to be talked too and advised – and start reaping the benefits to be had in doing so. This is unfortunate for those businesses, but great news for yours who are looking to take a more proactive approach to social media marketing as you can learn from competitor mistakes and make your name come to mind first when a potential client searches online for ‘Accountant.’

When it comes to a strategy, an accountancy will be best served by implementing a robust and consistent content plan that allows them to promote their activities and business news and become an industry thought leader by sharing valuable, informative contributions and insights that will engage and provide advice to their audience.

What do your clients care about? Accounting probably isn’t too high on their list but personal money management, small business ownership and how changes to legislation will affect their family or business are several of many ‘pain points’ of your ideal client. So whilst sharing a blog post about de-stressing for the self-employed or a news article on “Small Business Saturday” doesn’t directly bring new clients in, your followers will recognize and appreciate that you care about their “big picture.”

Engaging with your followers in this way enables you to uncover their pains or issues they may be experiencing and directly post content that provides a solution to it, helping you  cut through bland and uninspiring social media updates of competitors and attract your ideal client.

 

Facebook

Where Facebook can really be leveraged for an accountancy is within the use of its extensive potential for user engagement. With over one billion active users, it is likely that many of your clients and competitors may already be there. It is compatible with any type of multimedia content meaning you can post videos, photos, and links to external content, allowing it to enhance and support your other online marketing efforts e.g. blog posts. In addition to this, the robust advertising options offered by Facebook are a brilliant tool to leverage to ensure content is directly seen by a highly targeted audience of your choosing.

Purpose Key Metrics
 

§  Generate Engagement

§  Increase Brand Awareness

§  Generate Leads and Sales

§  Strengthen Customer Service

 

  Likes

Reach

Conversion

Engagement

 

 

Twitter

Where Twitter can really be leveraged for an accountancy is within its use as a real-time public information network that gives your business greater exposure in web search results and makes it easy to build a community of potential customers who are there to discover and share interesting content. Twitter can also benefit an accountancy through the use of both creating and joining in with existing Hashtags. Twitter Hashtags categorize topics and discussions so users can quickly and easily connect with businesses and individuals with a common interest. In addition, they can also be used as keywords to help easily find and connect with your target audience.

Purpose Key Metrics
 

§  Increase Engagement

§  Establish Network

§  Increase Brand Awareness

§  Strengthen Customer Service

 

  

§  Follower Quality and Growth

§  Brand Mentions

§  Retweets, Replies and Lists

§  Reach

§  Conversion Rate

 

Blog

Where Blogging can be really utilized for an accountancy is its use in improving search engine rankings and boosting industry perception placing you as an authority in your sector.  By regularly updating your corporate Blog with valuable, interesting and relevant industry analysis and comment, it shows that you have a deep interest in your sector and are more informed than the average participant; giving potential clients a compelling reason to choose you over competitors.

Purpose Key Metrics
§  Increase Engagement

§  Increase SEO

§  Establish Authority

§  Generate Brand Awareness

 

  

§  Reach

§  Engagement

§  Authority Share – Cites and References

§  Audience Growth

§  Conversion Rate

§  Subscribers

§  SEO Improvements

 

Example Blog Post Titles

  • End of Tax Year Changes 5th April 2018 – What You Should Be Aware Of
  • Ultimate Business Guide to Tax Rates, Thresholds, and Allowances for 2018/19
  • Self Assessment: What happens if I miss the deadline? And other Common Questions – Answered!
  • Want to become self-employed? 5 Top things to consider before you make the move to work for yourself.

 

 

LinkedIn

Where LinkedIn can really be leveraged for an accountancy is within the ability to demonstrate expertise and show yourself as an authority within your sector. Furthermore, it can be utilised as an avenue to promote career opportunities, general company news and updates, raise brand awareness and as a resourceful knowledge base where you can learn, discuss and stay on top of industry news as well as connect with other professionals in your industry.

 

Purpose Key Metrics
 

§  Increase Brand Awareness

§  Generate Leads and Sales

§  Connections and Networking

§  Increase Authority

 

  

§  Number of Business Leads

§  Performance of Updates

§  Engagement Rate

§  Follower Demographics

 

YouTube

Where YouTube can really be leveraged for an accountancy is by recognising that with the power of video, YouTube’s massive audience, and AdWords’ targeting tools, you have the ability to reach new customers easily with a great resource that not only improves search engine rankings, but by providing informational and entertaining videos you can help spread your message and allow others to get to know your brand better and in a positive light.

 

Purpose Key Metrics
§  Increase Brand Awareness

§  Generate Leads and Sales

§  Improve SEO

 

  

§  Video Views

§  Engagement

§  Significant Discovery Events

§  Audience Demographics

§  Video Engagement

§  Audience Retention

§  Video Shares

§  Subscriber Rates

 

 

 

Example Content and Activity

 

Activity (Minimum Suggested Amount) Content
1x Weekly Blog Posts 

 

Post blog post on a specified day in the week

Promote the latest post regularly across other social media platforms

Daily monitoring of blog, responding to any comments and interactions

 

5x Daily Tweets

 

Go through and find relevant influencers/ local businesses etc. to follow.

Search for and utilise any relevant trending hashtags.

Respond to questions and general interaction from followers.

Relevant retweets of positive brand mentions, customer reviews/photos and local news and events.

Go through and unfollow inactive/unnecessary accounts (if applicable).

 

 

1x Daily Facebook Post/ LinkedIn Post

 

Daily look for relevant influencers/ business pages etc. to like and interact with.

 

Respond to questions and general interaction from fans.

 

Sharing of any relevant and interesting items – positive brand mentions, customer reviews/photos, local news and events etc.

 §  Update Audience on General Business News/Developments

 

§  General Content from the Website repurposed for Social Media

 

e.g. Claiming back money spent is a big perk of being self-employed – but you can’t just claim anything and everything. Check out our handy guide to Claiming Business Expenses in our latest blog post [Insert Blog Post]

 

e.g Confused by the ‘Making Tax Digital’ Plan HMRC have implemented? Our approachable team of specialists can help you understand how this government plan will transform how businesses and people pay tax. Call us today to arrange a no-obligation meeting.

 

§  Content (Both original and shared from news sources] about the Areas/Locations You Work in

 

§  Customer Testimonials

 

e.g. We’re hugely grateful to have recently received this wonderful five-star review for our accountancy services [Insert Testimonial]

 

Find out how we can help you by arranging a free no-obligation meeting with us! [Insert Website Contant Link]

 

§  General Facts, Tips and Information surrounding the Industry

 

§  General Industry news and events that are interesting/relevant

 

e.g. Self-employed stress relief: how to keep calm and freelance on via @AXAUK [https://www.axa.co.uk/insurance/business/business-guardian-angel/self-employed-stress-busters/]

 

e.g. Why 2018 is the perfect time to start a business in the UK [https://startups.co.uk/start-uk-business-now]

 

§  Engaging Industry Related Questions

 

e.g. Fill in the Blank: The best thing about being self-employed is _____

 

 

§  Any Special Promotions, Offers, Events you are Doing/Hosting/Helping

 

§  Competitions

 

 

§  Give Peaks of Behind-the-Scenes Business Activities –Sneak Peeks of Future Work, Something Interesting in the General Work Day

 

§  General Useful Information – any special ways of doing things? Any events coverage? Have you featured in the press recently?

 

e.g. Has your business ever played a role in a client’s success story? If you have a client with a particularly inspiring rags-to-riches story or a wildly successful business venture, see if he or she would be interested in being featured on your social media page(s).

 

§  Job Postings/Opportunities

 
by Scarlett Darbyshire

How to Effectively Incorporate Social Media into Your Website!

There is no one-size-fits all approach to integrating social media into your website: however, a combination of the following strategies are sure fire ways for any eCommerce brand to really start leveraging the power of the social sphere.

Homepage Feeds

Homepage social feeds represent an incredibly powerful means of bringing your product to life on-site. Such feeds can help your site feel more human and less like a sales pitch. If you decide to integrate a social feed into your website, keep in mind that you need to ensure that your feed only contains high-quality images and content worthy of your homepage versus unrelated selfies or advertisements. Feeds are a form of social proof, arguably the most important psychological trigger when it comes to drawing in new customers.

 

Social Buttons

Social buttons are an absolute must do for any brand, this is especially true in today’s world where customers are spending a bulk of their time on Facebook versus on-site, it’s incredibly important that you make following your business via social a one-click process versus forcing followers to try and find you. You can also use social media buttons on your website to increase sales: such buttons can promote your brand’s social media channels as a way for visitors to hear about contests or promotions you may be running. Regardless of where you place your buttons, you should keep the following in mind before rolling them out:

  • Make sure that your buttons mesh with your site’s layout and colour scheme.
  • Only highlight the social platforms that you’re active on: if you’re only active on Facebook, Instagram and Twitter, for example, don’t bother linking to your dead Pinterest page.

 

Hashtags

There’s perhaps no easier way to encourage social sharing than by creating a hashtag. Not unlike social buttons, hashtags can be implemented throughout your brand’s visual content to provide customers with a hub of discussion and sharing for your brand and its products. Beyond coming up with something unique, keep the following in mind as well:

  • Keep your hashtag short and sweet (the ideal hashtag length is said to be under 11 characters)
  • Be prepared to curate your hashtag in order to avoid spam or potentially irrelevant images
  • Pick something that you can use for the long-haul: the more you use your hashtag throughout your marketing, the more likely it is to catch on.

 

 

Product Pages

Social media represents the modern word of mouth: buyers want to show off and share to others about their purchases. To feed into your customers’ needs to share, ensure that you have social sharing enabled on your product pages. Be careful however as it’s crucial that the social buttons on your product pages should not interrupt the buying process, but rather provide a way for customers to receive one-click feedback on their next purchase. Keep the following principles in mind as a means of optimizing your products for shares:

  • Do not use the same social buttons on your homepage and product pages: your product buttons should be smaller and stylized differently.
  • Only offer sharing to the social networks where it makes sense: Facebook, Twitter and Pinterest are much better than somewhere such as LinkedIn.
  • Make sure that your plugin captures your product’s image and description appropriately as it’s shared
  • Don’t forget about the importance of your customers’ experience once they’ve landed. Give them a chance to share their experience in the buying process: you may be surprised at how many of them are more than happy to sing your praises.

 

Social Sign Ins

Did you know that 73% of users prefer to log in to a site with social login, as opposed to providing an email address and creating a new account?  Improve your website visitors’ experience with social login and increase your website registration conversions and retention. The benefit of social sign-ins are two-fold: visitors can browse your site without the annoyance of creating a new account and they can comment on your blog with ease.

 

Include Share Buttons

If you sell a product or run a full-fledged eCommerce site and you haven’t added share buttons to your product pages, you are missing out on a whole host of potential social impressions. Share buttons should enable website-goers to seamlessly share or recommend a product. Two broad tools that can help with this are AddThis and ShareThis. Both provide efficient and easy-to-use solutions for social media sharing across eCommerce sites with the added benefit of analytics to see how the content is getting shared.

 

 

Social Proof

With 79% of consumers trusting social proof as much as personal recommendations, it’s important you integrate the proper social widgets on your website to increase sales and website conversions. One way to do this is to use one of Facebook’s social widgets, such as the “Like Box”. This feature shows your visitors that you’re a credible source, their friends also like your Facebook page, and that you’re a legitimate product or brand. As an added bonus you’ll also be able to increase your Facebook likes with this social media integration.

 

Making Social Part of the Retail Experience

There are many other ways to integrate social media to improve conversions, streamline customer services and drive repeat business and referrals.

  • Improve your post-purchase page with a range of social cues (i.e. Share your purchase) to enhance the customer experience, and to spread the word about your business.
  • Add a simple sharing section which allows a user to send a tweet or a Facebook status with a link to the product they just bought.
  • The post-purchase page can also include quick links to your social media channels, email newsletter and links to access customer services too. This is also the place, as well as in order communications, to share any referral discounts you offer for customers who share with their friends.

 

Reviews and Ratings

Social customer service is just as important as other functions like contact forms, call centers and live chat, so make sure you offer a good service that customers can access. Reviews help reassure customers, improve SEO and encourage repeat business. Linking social sign-in to your reviews set up will more than likely lead to more reviews from customers, as it just makes everything easier and more streamline. Make your social customer service easy and obvious to access by displaying it prominently on your help pages.

 

 

This is an excerpt from my book ‘The Ultimate Beginner’s Guide to Social Media for Small Businesses: A Comprehensive, Jargon-Free Guide to Social Media Marketing For Those Who Just Don’t ‘Get it’!’ – Available now on Amazon in Kindle or Paperback!

 

 

by Scarlett Darbyshire

The Ultimate Social Media Marketing Plan for Your Health & Beauty Salon!

In today’s digitally driven world, properly utilizing social media is necessary for those who want to remain relevant and competitive—and that includes Hair and Beauty Salons. With so many opportunities for growth and relationship-building, social media, if done right, provides a unique platform for long-term marketing success.

As we all know, social media has changed the way we receive and exchange information—it’s the new word-of-mouth marketing and it’s how your prospects and clients network. Just as emerging technology changes your daily workflow, it also impacts the way you interact with prospective and existing clients. Your social presence, or lack thereof, can be critical to your businesses continuity. Today’s conversations, research and buying decisions take place online. This means social media is no longer optional as a communication channel—it’s essential.

Social media is a great way to engage with your current and potential customers, spread more awareness about your services, and create brand loyalty among customers by reinforcing what makes your salon unique. We live in an image-crazy digital world where people like to see an image rather than words. Someone looking for a new hairstyle or set of nails, would like to see a) a choice of what to choose from and b) what YOU can do. This is your chance to shine. This is your chance to promote your business in a creative and inspirational way as to attract new clients and to prove what you are capable of.

Why is social media for hair and beauty salons so important?

  • Showcase your achievements
  • Promote your team
  • Engage with individuals
  • Provide excellent customer service
  • Increase online sales and enquiries
  • Reach more potential clients
  • Stand out from the crowd

With the increasing use of social media in every industry, it’s crucial that businesses know how to connect with customers and use platforms like Facebook, Twitter and Instagram in a way that customers will enjoy and that will benefit your business.

A powerful and successful social media presence could easily be made by implementing a robust and consistent content strategy that allows you to promote your activities and business news, generate engagement and a sense of community and become an industry leader by sharing valuable, informative contributions and insights that will engage, evoke interest and provide advice to your audience.

There are many examples of rich content that could be utilized!

  • Introduction to what’s involved with each specific manicure and pedicure service.
  • Tips for choosing nails for your personality, body type, age, etc.
  • Detailed descriptions about beauty service options
  • Hand, foot, and nail maintenance tips.
  • Matching nail types to events.
  • How to discuss your nail preferences with your salon artist.
  • Strategies for interesting nails, including stencils.
  • Nail color choices or polish information.
  • Post about beauty in general including tips and tricks
  • Share customer stories of transformations with a human angle and life improvements
  • Post personal stories of the staff and show the human face of your brand
  • Before and after photos of transformations
  • New products that you use and your recommendations if any
  • Thank you images to thank customers for giving you their trust and their business
  • Contests where your followers and customers can participate to get exclusive deals or coupons
  • Upcoming events in your salon
  • Upcoming events in your local community
  • Lifestyle related photos

 

 

 Facebook

Where Facebook can really be leveraged for your Hair and Beauty Salon is within the use of its extensive potential for user engagement. With over one billion active users, it is likely that many of your clients and competitors may already be there. Facebook provides the perfect way for you to share your services, post photos of your unique nail art or create contests or giveaways to promote brand loyalty and spread awareness of your brand. It is compatible with any type of multimedia content meaning you can post videos, photos, and links to external content, allowing it to enhance and support your other online marketing efforts e.g. blog posts. In addition to this, the robust advertising options offered by Facebook are a brilliant tool to leverage to ensure content is directly seen by a highly targeted audience of your choosing.

 

Facebook Strategy

  • Write relevant posts that engage consumers: Write posts that customers want to respond to and will enjoy giving their opinion on. An example of this would be to ask questions like “Summer has officially begun! What will be your summer haircut of choice?” This type of conversation starter is relevant, personalized, and something that majority of salon-goers would enjoy discussing.

 

  • Post pictures, and lots of them: One of the best ways businesses can use Facebook is as a visual medium. Your salon should be showcasing the work that it is most proud of. Whether that be fun holiday-themed manicures or gorgeous bridal party hairstyles, pictures provide an outlet to show what you can do.

 

  • Treat your Facebook Page as a miniature website: When customers arrive on your Facebook page they should be able to find all of the information they may be looking for. Use the various Facebook tabs to show your salon locations, services, photos and reviews.

 

  • Provide Facebook Fans with exclusive deals: When Liking a business on Facebook, customers like to feel as though they’re getting something special in return. You can entice them to like you on Facebook by offering 10% off their next visit or by sharing the Page on Facebook to receive a gift with their next purchase. In addition, you can provide discounts to Facebook Fans which are only redeemable by mentioning the specific Facebook Ad.

 

  • Target your Ads: Use Facebook Ads to their full ability through targeting. You may want to only target people located close to your salon, or those who like related Facebook Pages.

 

Purpose Key Metrics
Generate Engagement

Increase Brand Awareness

Generate Leads and Sales

Strengthen Customer Service

 Likes

Reach

Conversion

Engagement

 

 

Twitter

Where Twitter can really be leveraged for your Hair and Beauty Salon is within its use as a real-time public information network that gives your business greater exposure in web search results and makes it easy to build a community of potential customers who are there to discover and share interesting content. Twitter can also benefit your Hair and Beauty Salon through the use of both creating and joining in with existing Hashtags. Twitter Hashtags categorize topics and discussions so users can quickly and easily connect with businesses and individuals with a common interest. In addition they can also be used as keywords to help easily find and connect with your target audience.

 

Twitter Strategy

  • Use Twitter as an information source about your services: Post information about a specific service with a link to your website where customers can get more information. This is a great place to promote any training courses you offer to salons and clients.

 

  • Offers for Retweets: Twitter is a great platform for sharing as a simple Retweet from one of your Followers can generate you plenty of referrals. Offer incentives for Retweets such as “SNS dipping powders are formulated to build the health and strength of the natural nail. Odorless, fast-drying, and Long lasting! What colour would you choose for Summer? Receive £10 off you next visit by retweeting this post!”

 

  • Provide Group Deals: Salons are also a social place where people go to relax, enjoy, and feel good about themselves, so Twitter is a great way to engage with multiple people at once. An example would be to offer “Come in this weekend with 2 or more girlfriends and receive 20% off each on manicures, pedicures or a colour change just by showing this tweet!”

 

  • Use Twitter hashtags: Twitter is where hashtags were originally created, so use them on Twitter as well as Instagram. Insert hashtags at the end of updates, as a way to make contest posts unique or to tag a specific geographic location.

 

  • Share Articles on Twitter Related to your Salon: Use Twitter to share articles or interesting facts or stories in relation to your hair, nail or beauty salon. Customers who are following you on Twitter are interested in what you have to say and likely want your advice when it comes to their beauty or hair care.

 

Purpose Key Metrics
Increase Engagement

Establish Network

Increase Brand Awareness

Strengthen Customer Service

 

 Follower Quality and Growth

Brand Mentions

Retweets, Replies and Lists

Reach

Conversion Rate

 

 

Instagram

Where Instagram can really be leveraged for your Hair and Beauty Salon is within the use as an online portfolio to help drive brand awareness and sales. By showcasing products through interesting, exclusive and high-quality imagery, you will be able to give potential customers a shopping experience that can influence purchase behaviour.

 

Instagram Strategy

  • Stay on trend: Use trending hashtags to draw more users to your Instagram profile and to find out about your salon. An example would be to use #happyeaster as one hashtag to gain more views while showing a picture of a holiday themed manicure and showcasing the salon’s services.

 

  • Use geography to your advantage: Use hashtags to point out your location. That way future customers looking for a salon nearby may stumble upon your photo and your salon.

 

  • Use before and after pictures to showcase your stylists’ talent: Reviews and testimonials don’t need to just be a text post when it comes to social media. Use Instagram to show results in your salon. Before and after pictures show transformation and can grab users’ attention.

 

  • Be fun and quirky: Instagram users tend to be young and on trend, and enjoy fun, quirky posts in addition to just product or service-related posts. Once in a while a feel good post can engage your customers and you can use specific quotes or pictures that you feel defines your brand.

 

  • Do exclusive Instagram contests: Hold photo contests among your Followers, such as “Post a picture of your new summer manicure with the hashtag (such as #ILoveMy[Insert Business Name]Nails!) and be entered to win your next manicure for free!” These engage customers and are easy for customers to participate in by simply uploading a picture and including the proper hashtag.

 

  • Provide incentives for Instagram word-of-mouth: Provide incentives for customers to upload a picture of what they had done at your salon such as “Have a new hairstyle or cut from [insert business name] that you just love? Upload it to Instagram with the hashtag #ILoveMy[business name]Hair and receive 10% off your next visit.”

 

Purpose Key Metrics
Increase Brand Awareness

Engagement with visual assets

Showcase products

Showcase company culture

Showcase marketing events

Link back to website, blog, and other content assets

 

 Referral traffic

Shares and comments

View of photos

Page rankings on key terms from photo sharing sites

Product purchasing and lead generation

 

 

 

by Scarlett Darbyshire

How A Corporate Fitness Provider Can Utilize Social Media [Top Strategy Tips!]

The good news is that as more and more companies place employee health and well-being among their top priorities, established corporate fitness providers will always have a keen target audience. Employee health affects more than just home life, it affects work and productivity and that’s why nowadays companies are highly conscious of their employee well-being and are actively encouraging healthy initiatives such as healthy lunch deliveries and hiring businesses to manage and improve their employees’ health. With a corporate fitness centre considered an ideal way for businesses to demonstrate the high value they put on the well-being of their employees.

From this, with all the options out there for a business to invest in its staff well-being, it is up to your business to attract nationwide reach and awareness, demonstrating that you are the best option for employers to help their employees live healthier lifestyles and lead them toward optimal health and performance.

Social Media is a fantastic way to help build yourself a reputation as an industry- leading, top level service provider and knowledgeable source of useful and practical information that can help businesses achieve their goals. With the explosion of social media networks, you have easy access to a variety of free tools that you can use to advertise your services, showcase your skillset and knowledge and the people and businesses that you have helped, allowing you to connect with current and potential customers on a personal level.

Being a successful business online is essentially about generating conversations, creating and nurturing relationships and being trusted as an industry authority, with social media allowing you to achieve all these things in a timely and very cost effective manner. Ultimately, you need to demonstrate to a potential client that their business must invest in their employee well-being and must use the services of your business to do it because you have the expertise, the bespoke services and you have the social proof (recommendations from others) that convinces them you are the right choice over your competitors.

A corporate fitness provider therefore will be best served by channeling into using social media as a platform to promote their business services, news and activities and become an industry thought leader by sharing valuable, informative industry contributions and insights that will engage, evoke interest and provide advice to their audience.
Many corporate fitness providers already embrace social media and use it as a means to communicate and promote their business offerings and activities, post news and events, share interesting industry content and also to interact and engage with their customers. Moreover, a corporate fitness providers’ presence on social media platforms comes not only from its own online activity, but also from everyday visitors who share content, express their opinions and experiences, and post photos on platforms like Facebook, Twitter and Instagram.

 

Facebook –  Suggested 1+ Daily Post
Where Facebook can really be leveraged for corporate fitness providers is within the use of its extensive potential for user engagement. With over one billion active users, it is likely that many of your clients and competitors may already be there. It is compatible with any type of multimedia content meaning you can post videos, photos, and links to external content, allowing it to enhance and support your other online marketing efforts e.g. blog posts.

Purpose

  • Generate Engagement
  • Increase Brand Awareness
  • Generate Leads and Sales
  • Strengthen Customer Service

 

Key Metrics

  • Likes
  • Reach
  • Conversion
  • Engagement

 

Example Facebook Posts

 

 

  • The NHS has released new guidelines on the recommended daily Physical Activity level for adults. Are your employees reaching their recommended level to stay healthy? [Insert NHS Link]

 

  • FIT TIP: Did you know, listening to music with between 120-140 BPM can help increase your workouts efficiency without feeling the extra effort.
    Some suggestions;
    “Eye Of The Tiger” (109 BPM), Survivor
    “Don’t Stop Me Now” (154 BPM), Queen
    “Beat It” (139 BPM), Michael Jackson
    “Push It” (130 BPM), Salt-N-Pepa
    What’s your ultimate workout song?

 

Twitter – Suggested Minimum 5+ Daily Tweets
Where Twitter can really be leveraged for corporate fitness providers is within its use as a real-time public information network that gives your business greater exposure in web search results and makes it easy to build a community of potential customers who are there to discover and share interesting content. Twitter can also benefit your business through the use of both creating and joining in with existing Hashtags and Twitter Hours. Twitter Hashtags categorize topics and discussions so users can quickly and easily connect with businesses and individuals with a common interest. In addition they can also be used as keywords to help easily find and connect with your target audience. Example Twitter hashtags/ Hours to utilize are #BizHour, #FitnessHour, #MondayMotivation #FitnessTip #MotivationalQuote.

Purpose

  • Increase Engagement
  • Establish Network
  • Increase Brand Awareness
  • Strengthen Customer Service

Key Metrics

  • Follower Quality and Growth
  • Brand Mentions
  • Retweets, Replies and Lists
  • Reach
  • Conversion Rate

 

Example Tweets

From Gym Inductions to Personal Training and Physiotherapy, [INSERT YOUR BUSINESS NAME] can provide the full range of Health and Fitness Services to benefit your staff. Find out more: [Insert link to fitness services on website]
Great Article via @Freeletics! Sit Safe: How to Correct Your Posture Whilst at Your Desk [Insert Link https://www.freeletics.com/en/blog/correcting-your-sitting-posture/%5D

Good Afternoon #BizHour! Need to boost the health, wellbeing or motivation of your employees? We specialise in setting up and managing corporate fitness and wellbeing centres. Head over to our website to find out more: [link to website]

Did you know Sick days are costing UK employers about £29 billion a year as British workers take up to four times as many days off than rival economies, according to research from PwC.

Kick-start your #MondayMotivation with our workout of the week! [insert picture of branded Exercise picture]

 

Blog – Suggested 1x Weekly Post
Where Blogging can be really utilized for corporate fitness providers is its use in improving search engine rankings and boosting industry perception placing you as an authority in your sector. By regularly updating your corporate Blog with valuable, interesting and relevant industry analysis and comment, it shows that you have a deep interest in your sector and are more informed than the average participant; giving potential clients a compelling reason to choose you over competitors.

Purpose

  • Increase Engagement
  • Increase SEO
  • Establish Authority
  • Generate Brand Awareness

Key Metrics

  • Reach
  • Engagement
  • Authority Share – Cites and References
  • Audience Growth
  • Conversion Rate
  • Subscribers
  • SEO Improvements

 

Example Blog Posts

  • 10 of the Best Business and Motivational Quotes
  • Report: The latest UK Stats and Figures on Employee Well-Being Revealed
  • Gluten-­‐free or gluten-­‐fad? Should Your Business Cafeteria be Joining in with the Latest Trend to go Gluten-­‐Free?
  • Ten Tips for Keeping Your Employees Motivated
  • Staff Well-being Transformation Case Study: How One Business increased its profit by 275% with [INSERT YOUR BUSINESS NAME]
  • A-Z of Fitness Jargon: 26 terms you need to know

 

LinkedIn – Suggested 1+ Daily Post
Where LinkedIn can really be leveraged for corporate fitness providers is within the ability to demonstrate expertise and show yourself as an authority within your sector. Furthermore, it can be utilised as an avenue to promote career opportunities, general business news and updates, raise brand awareness and as a resourceful knowledge base where you can learn, discuss and stay on top of industry news as well as connect with other professionals in your industry.

Purpose

  • Increase Brand Awareness
  • Generate Leads and Sales
  • Connections and Networking
  • Increase Authority

 

Key Metrics

  • Number of Business Leads
  • Performance of Updates
  • Engagement Rate
  • Follower Demographics

 

Example Posts

Case Study: Since a University employed [INSERT YOUR BUSINESS NAME] to deliver a number of solutions, income improved by 96% and profit increased by 275%. Could your University be next to see the benefits? Get in Touch [Insert Link to Case Study on Website]
May is National Walking Month. Why not encourage and incentivise your employees to take part in walking challenges throughout the month? For inspiration check out our latest blog post giving you ten top tips and ideas for your National Walking Month promotion to get your employees moving and motivated!
Our latest fitness development in a large Cheshire business is well under way! [Insert Picture of gym equipment being put together in room or a sneak peek of the plans]

 

Hopefully, this quick guide has given you a good idea of a plan of action on how to make a success of social media. The platforms covered are a great place to start when it comes to driving traffic to your website, increasing authority and brand awareness. Instagram can also be a prime platform for your social media marketing. It’s a highly visual platform, giving you the perfect opportunity to show off high-quality images of your facilities, clients, transformation photos, fitness tips etc. Don’t forget to use hashtags to reach other users in your target market!

Ultimately, by ensuring you consistently put your time into developing your presence on each of them, you’ll be rewarded with a strong, powerful presence that will help generate leads and grow your business!