50 Low Budget – High Impact Marketing Strategies for Cash Strapped Businesses

It happens to the best of us. Whether you’re a bootstrapped start-up, or an existing business with cash flow issues, at some point or another most businesses will come to need to invest in their marketing tactics to boost their business and get some more business through the door. These fifty inexpensive marketing strategies will help you engage and leverage your customers, build lucrative relationships, and ultimately keep your brand at the top-of-mind when it comes to people searching for the product/service you have to offer.

Learn How to Ask for Referrals: You’re much more likely to get something if you ask for it! Don’t just assume your clients will pass along the good word-of-mouth about you. So do you want to get more clients? Get over the fear of asking and force yourself to get in the habit of asking for a referral from every satisfied customer.

Learn the Most Likely Places to Find Clients – and go to those places: Think of the obvious places your target audience will be and go to those places to drum up new business in person or simply just leave a stack of your business cards there.

Host a Workshop, Event or Class Related to Your Products/Services: People love to learn so classes on topics related to your products and services can bring big gains. Plan an event or class to host, then print out flyers and post them in your local community and areas where target clients will see them. Bulletin boards, libraries, coffee shops, and adult education centres etc.)

Create a Brochure: Brochures can be great sales tools as they are relatively cheap, give you some in-hand marketing material when you’re discussing your products or services and also give potential customers who want to think over your pitch to have something to take away with them.

Get Free Publicity for Your Business: Do this by involving the media (including social media!) in your big business events such as grand openings, new products launches, moves, or charity events. Don’t have one of these happening in the near future? You can always get involved in someone else’s charity event by becoming a sponsor.

Create a Website for Your Small Business: If you don’t already have one, it’s a vital necessity nowadays for a business to have a website. Even if it’s a basic one that simply presents the who, what, where and why of your business at least it gives you a home on the web and a chance of coming up in local search – critical for getting your business found nowadays. There are lots of great website building platforms out there, with WordPress being one of them.

Create a Blog for Your Business: Blogging can create a bigger market for your products or services if you share valuable, regular and engaging content consistently. You should also cultivate your blogging community by visiting and commenting on other relevant blogs regularly. (Be smart; pick the ones your customers are likely to be visiting too.)

Develop a Social Media Marketing Plan and Implement it: Developing a presence on social media is a great and vital low budget marketing strategy. Download my free eBook that has a great social media strategy template (if I do say so myself!).

Spend Money on Social Media Advertising: All the major platforms offer forms of inexpensive advertising, often with incredible targeting options. Learn about Facebook ads and Twitter ads in the above eBook.

Become a Radio Guest: Radio can be a very effective way of targeting your potential customers and is a much more inexpensive form of advertising compared to other channels such as television. Get in touch with your local radio for potential deals on airtime ads/interviews.

Develop Business Partnerships: Cross-promotion is a great way to tap into a wider audience, cut down on the cost of advertising and can create valuable relationships that benefit all the partners involved. This can be done locally offline through some kind of special event, or online with a webinar or promotional giveaway

Send out Promotions with your Invoices: A no-brainer that’s often forgotten! You’re sending out a document anyhow so why not include a promotion?

Learn How to Write a Killer Sales Letter: Whether it’s direct mail or email, once you’ve written one, be sure to learn how to maximize the response to your sales letter.

Create an Email Newsletter: This gives you a great opportunity to stay in regular contact with your customers, sharing business news, latest offers etc.

Join a face-to-face Networking Group: There’s no faster, easier way to make contacts and get known in your local community.

Participate in Local Business Trade Fairs: While trade shows are far from easy, they can be one of the most rewarding forms of marketing when approached with the right strategy. Your attendance will be rewarded with rapidly expanding your database of sales leads, meeting and connecting with prospective customers and learning about new developments in your industry.

Apply for Business Awards: Getting a business award under your belt is a great way to build credibility and generate positive PR. There’s nothing wrong with a nomination from a friend or even nominating yourself – just make sure you’re entered!

Advertise Your Business on Your Vehicle: Be seen whilst you’re out and about by putting a vinyl wrap on your car with your logo, business name and contact detail and/or place a plastic business card holder on the side of your vehicle.

Pamper Your Existing Customer: Make sure you’re not neglecting the people who already know and trust you, as typically it’s five times as expensive to make a sale to a new customer as it is to an existing one. For example you could take your best customers out to dinner using the opportunity to ask them about how to improve your business or write to your customers to reward them with exclusive benefits such as a new loyalty program or an invite to sneak preview your latest product.

Utilize Your Business Setting: Your building and surrounding land or sidewalk are great places to put up signs and banners.

Push For PR: A media story is much more valuable than an advertisement because of the credibility it gives your business. Journalists’ are looking for a compelling story to tell so help them by letting them know about an interesting story of yours involving an innovative product, unusual customer contact or gamble that paid off.

Turn Employees into Ambassadors: Your employees are part of the community and have all sorts of contacts that could help you so think of ways you can keep them motivated and utilize them.

Give Back: Channel into your inner good by sponsoring your local lads football team or having a charity collection jar by the cash register. You’ll feel good by doing your bit for the community but will also benefit by generating goodwill with customers. As an example for less than the cost of a 1/4 page ad in a local paper, you can buy team uniforms for your local sports teams and not only will you get the team, and their friends, family and fans attention but it will show a very wide audience that your business is a genuine part of the local community.

Create Instructional Videos: Video content is really valuable, but it needn’t be costly to get quality YouTube videos produced. You can research the plenty of guides out there to help, or you can get others involved on a budget by using sites such as Fiverr.

Get Ad Promo Credits: Big ad campaigns may be out of your budget but there are often discounts and coupons floating around out there for paid Facebook Ads or Google ads.

Create DIY Infographics: Infographics are very powerful marketing tools as they’re visually appealing, easy to digest, and people love to share them. All in all they’re a great way to drive up referral traffic and links. There are plenty of free vector kits out there for Adobe Illustrator. Check out Visual.ly for inspiration, they have many examples for you to browse through.

Recycle Your Content: Breathe life into your old content by turning them into new creations! For example, you could turn a collection of blog posts into an eBook.

Develop a Customer Referral Program: Word-of-mouth is a powerful tool, so encourage your existing customers to spread the word by offering a free product, free month of service, or some other reward for referring new customers.

Hold a Contest: Contests are an inexpensive, effortless and exciting way to grow your business and increase online engagement as you often only need to worry about the costs of monitoring the contest and prizes.

Guerilla Marketing: An advertisement strategy designed for businesses to emphasise the creativity and promote their products or services in an unconventional way with little budget to spend. Take a look at these successful examples.

Business Card Draw: This simply idea involves you putting a big glass bowl at your place of business with a sign asking visitors to drop their business cards in for a chance to win something. At the end of the month when you’ve collected loads of business cards, you draw a winner. The real winner here is you however as there’s no reason those other business cards you’ve collected have to go to waste! Use the email addresses provided to let users know that while they haven’t won this time, they are more than welcome to join your mailing list, which will notify them of future giveaways and special offers.

Email Marketing: A great way to get new visitors engaged with your business and maintain relationships with your existing customers. The key to success is to get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing (e.g. free ebook) then slowly nurture your subscribers via email until they are ready to become paying customers. MailChimp is a great free email marketing service.

Give Away Balloons at Local Events: For a few hundred quid you can rent a helium tank and get a few hundred custom balloons printed with your business name. This is great as a summer imitative at a fair or community event as you’ll have a bunch of happy people marching around with your brand floating above their heads.

List Your Company on Google Maps/Google My Business: Google Maps/Local presence is important for many reasons as It directs customers to your establishment when they are in the area, and your business typically appears higher in Google search rankings.

Use Google Products: Google has provided businesses with a toolbox of marketing goodies (Analytics, Google+, Google my Business etc.) that will only help your business grow. By following their terms of service and best practices, you can help your business gain recognition.

Learn From What Your Competitors Do: It’s important to look at what your competitors are doing as you can get a good sense of how they have become successful, and where they are lacking in their marketing efforts. Both of which you can apply to your own efforts.

Revisit Your Landing Pages: Landing page design can have a huge impact on your conversion rates. If you’re doing any kind of advertising or email marketing, your landing pages are where people who are interested in your offerings decide to “convert” into a lead or a customer or not so you need to regularly update and maximise them to make sure they are fit for purpose.

Make Reporters Come to You: Instead of always sending boring pitching reports with story ideas, go straight to the horse’s mouth and schedule a coffee meeting with the local relevant reporters in your market. Start the conversation by genuinely attempting to make their lives easier without trying to sell them your story and you will become a valuable resource.

Freebies: Everyone loves a freebie and there are many ways to produce freebies that cost next to nothing. For example: a free eBook on a topic of your expertise, small samples of your product, or discount coupons people can obtain in exchange for their email address.

Be Active in Forums: Join discussion forums where people are actively talking about products and services like yours, topics in your industry, and businesses relevant to your brand. This will help spread the word about your expertise, gain credibility in your industry, and build your network.

Get on Online Directories: This is one of the most efficient and inexpensive forms of marketing your brand. Many of these directories are free to register, and enable users searching for your products and services to quickly find you.

Give a Speech: Many organizations are actively looking for qualified, subject-matter experts who can present to their groups. Get over your fear of public speaking, think of the benefits and volunteer. You don’t have to be a pro as long as the information you share is helpful to the audience. Make it easy for people to associate you and your business with expertise in your field.

Be Generous: To keep customers loyal to you, don’t make the mistake of thinking that promotional items are only for conferences and tradeshows. Send your customers small “surprise” gifts as they always work to instil loyalty and retention. They don’t have to be expensive, consider items such as tea bags, pens and pads, small flashlights or things very target specific to your industry, like small packets of flower seeds for a gardener.

Team up With Larger Firms in the Industry: Find larger companies, or more experienced businesses and invite them to lunch with the intention of asking them to consider referring their smaller cases or business they don’t have time to handle, to you. With every successful referral they give you remember to send them a genuine thank you. This will help you easily build your customer or client base.

Feed Them!: Anything involving free food gets attention. Partner up with local businesses and a restaurant/ Café to throw a special event, complete with free food. Combining your database with other businesses will expose you to an entirely different segment of people for a fraction of the price.

Write For A Trade Magazine: If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade or local magazine to gain credibility and get the exposure you want. Demonstrate your expertise and position yourself as the go-to person for your product or service with this service and it will make you appear credible because a recognised publication is publishing your content.

Write A Book: The status of being a published author provides you with unprecedented access to media, speaking gigs, and other opportunities like nothing else can and the best part is that it costs nothing other than your time.

Online Reviews: Online reviews are a critical component of your business’ reputation and can do wonders for converting new customers. Let your fans review your business, then incorporate their reviews in your blog post, on your website, promote them on social media and anywhere else that is relevant and will be seen.

Host Educational Events: Partner with businesses that target the same audience as you to host “educational” events. Split the cost and the work that goes into creating the event, including inviting prospects and clients. It’s a cost-effective way to market to the other firms’ clients, to prospects, and to build a relationship with these other partners in order to gain future referrals.

Join in on Weekly Hashtag Hours like #ThrowbackThursday: To build your social media following, you need to be an active participant in the community. A great way to get your content seen by many eyes is to join in on a relevant fun weekly social media hour that already has a loyal audience. There’s a hashtag for almost anything, check which ones you could join in with here.

Go Back to Basics: In an online age, there’s still something to be said for going back to basics and conducting some ‘real life’ marketing. For example you can go old school with flyers and poster in local cafes etc.


BONUS! If it’s social media marketing you need help with there are many ways I can help you for free, take a look at this! Or if you can spare 8 quid then my new book is filled with more social media tips than you can shake a stick at!


Checklist for Developing a Clear and Effective Facebook Strategy

Determine Your Facebook Business Objectives

One of the first things you must do is determine what you want your Facebook Page to achieve for your business. Whether you want to use it to drive more traffic to your website, promote your events or use it as an outlet to build your brand by engaging your community, having clear objectives for your page helps optimise its reach and impact and is crucial as you later come to measure your success. So ensure you have clearly defined objectives that are realistic and achievable for your business.

Common Facebook Marketing Objectives;

  • Increase Brand Exposure and Awareness
  • Create a Loyal and Engaged Community
  • Generate Leads
  • Generate Sales

 Define Your Target Audience, Are They Using Facebook?

In addition to determining your objectives, having a clear idea of your target readers and if they are themselves using Facebook is key. If you do find your target audience is active on Facebook then you can tailor your posts effectively around content that maximises interest and engagement from your readers. It is also important to consider how your demographic behaves on social media whether they are people who actively comment or can be described as lurkers, as posts can then be tailored accordingly in order to maximise your potential for impact and engagement.

Do Your Research

Conducting research before you start using Facebook for business is fundamental to a successful presence. Your Facebook research should include these several key areas;

  • Identify your Target Audience – You will need to know important factors such as where they spend their time online, how they like to digest content and other general demographics.
  • Research your Competition – Find out what is and isn’t working for your competition on Facebook, find out what they do well and what they don’t and then apply it to your own strategy.
  • Understand the Latest Techniques – Make sure you are aware of the latest updates, tends and techniques on Facebook so that you can keep your page up to date, competitive and effective.
  • Case Studies – Compile examples of businesses that are similar to you and have thriving Facebook pages, look at what they do well, what their audience responds well to and other important factors that you can apply to your own efforts.
  • Facebook’s Future News, Updates and Projections – Ensure you track Facebook’s trends and updates as they regularly change so you need to keep your business up to date and effective.

Who is Going to Manage Your Page?

Whether you yourself are going to maintain your page or you are considering hiring an external consultant or agency, you need to clearly establish the person who will be running your page and ensure that they are equipped with the right knowledge and experience to know how to effectively maintain and run a page that is representative of your business and will become a valuable asset to your marketing efforts.

How are you Going to Promote Your Page?

You need to consider how you are going to promote your page and build awareness of it which involves you having to utilise all your relevant assets that you have available. Everything from your website, e- newsletter, corporate literature, blog, word of mouth to signage and business cards present an opportunity for you to advertise and promote your page. So be clear on what tools and assets you are going to use to help successfully drive traffic to your page.

Have you Got a Clear Content Strategy? How Often Will you Post?

Deciding on what major content categories you want to include regularly helps you to stay focused and maintains a clear direction for your posts to go in order to ensure your content is in line with your business goals and is targeting reader’s needs. Part of this process is to also determine how often you will post on your page as having a clear schedule of when you will be posting is paramount in order to ensure it is in line with your wider social media strategy. Creating content that people will interact with takes some thought and scheduling. Your first priority should always be to create content that your audience is interested in so look to experiment to find out the most effective content strategy and share a variety of different types of posts, at different times during the day and in different quantities. Through this initial experimentation you will find out valuable information that will guide your future strategy from what content resonates best with your audience, to the times they are most active on Facebook.

What is the Corporate Character of Your Page?

Defining the corporate character of your page has a crucial part to play in how successful your Facebook strategy will be as it is here that you will outline and determine how you are going to present yourself to your audience. This consideration involves establishing a clear vision of every aspect of your page from what your brand values are and how you will get them across, what tone of voice you will present, how you will apply your branding to the creative aspects of your page right through to the type of messages that you will be sharing.

  • Develop Your Facebook Voice – it is important to have an idea of what voice you want for your page that can be consistently applied across all your posts, especially if your business page is going to be managed by several different contributors. Put simply, avoid generic corporate speak and replace it with your own unique voice and customers will be more drawn to and engage with your page.
  • Outline Creative Elements – Consistency should also be applied to the creative aspects of your Facebook page that is the overall presentation including the colour scheme and typography. By setting consistent guidelines over the presentation and integration of your branding into your page it ensures that all these factors support and are in line with your overall branding and help reinforce your message and brand across all social media platforms.

This is an excerpt from my new book “The Ultimate Beginner’s Guide to Social Media for Small Businesses” out now in Paperback on Amazon! Head over there now for more of a Free preview! http://amzn.eu/2uuslrD


The Beginners Guide to Creating an Effective Facebook Marketing Strategy

Developing a Facebook strategy with clear objectives in the beginning is fundamental to a successful presence. Identifying your plan of action plays a key role in the success of your efforts from knowing how to tailor your content and posting schedule to maximise effectiveness, how to ensure you provide value to your customers right through to helping you to accurately know how which are the most appropriate metrics to track efficiently. Developing a clear and concise strategy needn’t be a daunting task however, simply ensure you are clear on the answers to the following questions!


DETERMINE YOUR FACEBOOK BUSINESS OBJECTIVES

One of the first things you must do is determine what you want your Facebook Page to achieve for your business. Whether you want to use it to drive more traffic to your website, promote your events or use it as an outlet to build your brand by engaging your community, having clear objectives for your page helps optimise its reach and impact and is crucial as you later come to measure your success. So ensure you have clearly defined objectives that are realistic and achievable for your business.

 Common Facebook Marketing Objectives

  • Increase Brand Exposure and Awareness
  • Create a Loyal and Engaged Community
  • Generate Leads
  • Generate Sales

DEFINE YOUR TARGET AUDIENCE, ARE THEY USING FACEBOOK?

In addition to determining your objectives, having a clear idea of your target readers and if they are themselves using Facebook is key. If you do find your target audience is active on Facebook then you can tailor your posts effectively around content that maximises interest and engagement from your readers. It is also important to consider how your demographic behaves on social media whether they are people who actively comment or can be described as lurkers, as posts can then be tailored accordingly in order to maximise your potential for impact and engagement.


DO YOUR RESEARCH

Conducting research before you start using Facebook for business is fundamental to a successful presence. Your Facebook research should include these several key areas;

Identify your Target Audience -You will need to know important factors such as where they spend their time online, how they like to digest content and other general demographics.

Research your Competition -Find out what is and isn’t working for your competition on Facebook, find out what they do well and what they don’t and then apply it to your own strategy.

Understand the Latest Techniques -Make sure you are aware of the latest updates, tends and techniques on Facebook so that you can keep your page up to date, competitive and effective.

Case Studies -Compile examples of businesses that are similar to you and have thriving Facebook pages, look what they do well, what their audience respond well to and other important factors that you can apply to your own efforts.

Facebook’s Future News, Updates and Projections -Ensure you track Facebook’s trends and updates as they regularly change so you need to keep your business up to date and effective.


WHO IS GOING TO MANAGE YOUR PAGE?

Whether you yourself are going to maintain your page or you are considering hiring an external consultant or agency, you need to clearly establish the person/people who will be running your page and ensure that they are equipped with the right knowledge and experience to know how to effectively maintain and run a page that is representative of your business and will become a valuable asset to your marketing efforts.


HOW ARE YOU GOING TO PROMOTE YOUR PAGE?

You need to consider how you are going to promote your page and build awareness of your page which involves you having to utilise all your relevant assets that you have available. Everything from your website, e-newsletter, corporate literature, blog, word of mouth to signage and business cards present an opportunity for you to advertise and promote your page. So be clear on what tools and assets you are going to use to help successfully drive traffic to your page. Part of this process is to also consider how each post is going to fit in with and enhance your other marketing efforts. Consider questions such as how am I going to use my other platforms to promote my posts when they are published? And how can each post supplement this week’s promotional strategy?


HAVE YOU GOT A CLEAR CONTENT STRATEGY? HOW OFTEN WILL YOU POST?

Deciding on what major content categories you want to include regularly helps you to stay focused and maintains a clear direction for your posts to go in order to ensure your content is in line with your business goals and is targeting reader’s needs. Part of this process is also to determine how often you will post on your page as having a clear schedule of when you will be posting is paramount in order to ensure it is in line with your wider social media strategy. Creating content that people will interact with takes some thought and scheduling. Your first priority should always be to create content that your audience is interested in so look to experiment to find out the most effective content strategy and share a variety of different types of posts, at different times during the day and in different quantities as through this initial experimentation you will find out valuable information that will guide your future strategy from what content resonates best with your audience, to the times they are most active on Facebook.


WHAT IS THE CORPORATE CHARACTER OF YOUR PAGE?

Defining the corporate character of your page has a crucial part to play in how successful your Facebook strategy will be as it is here that you will outline and determine how you are going to present yourself to your audience. This consideration involves establishing a clear vision of every aspect of your page from what your brand values are and how you will get them across, what tone of voice you will present, how you will apply your branding to the creative aspects of your page to the type of messages that you will be sharing.

Develop Your Facebook Voice -it is important to have an idea of what voice you want for your page that can be consistently applied across all your posts, especially if your business page is going to be managed by several different contributors. Put simply, avoid generic corporate speak and replace it with your own unique voice and customers will be more drawn to and engage with your page.

Outline Creative Elements -Consistency should also be applied to the creative aspects of your Facebook page that is the overall presentation including the colour scheme and typography. By setting consistent guidelines over the presentation and integration of your branding into your page it ensures that all these factors support and are in line with your overall branding and help reinforce your message and brand across all social media platforms.


An important thing to remember is that as you become a regular participant on Facebook, you will find unique ways in which it can be used to the best advantage for your business so your strategy will develop and change with time. The important thing is to learn by doing!


Create A Winning Social Media Marketing Plan With This Easy Peasy Checklist ✔️

Developing a clear, concise and thorough social media marketing plan should be the first thing any business does when starting to use social media to market their business. Having a clear plan will make the difference between a social media presence that thrives and is effective and one that isn’t. Constructing your plan needn’t be a daunting task however, it is simple answering several key questions to ensure that you clearly know the direction to take to develop an effective presence that helps you achieve the results you want for your business. Start your marketing plan today by answering these several fundamental questions;


What Objectives do I want my Business to Achieve by Using Social Media?

Whether you want to use your social media presence to gain exposure for your brand, directly educate and interact with your customers, promote specific products and services or all of the above, clearly identifying your objectives is the critical first step towards a successful social media presence. Identifying your objectives in the beginning ensures you will be able to tailor your content and posting schedule to maximise effectiveness and provide value to your customers. Having clear objectives also ultimately helps you to accurately measure your success as you will be aware of the most appropriate metrics to track efficiently.

Common Social Media Objectives

  • Build Brand Awareness
  • Drive Traffic to Website
  • Providing Customer Service
  • Engage with Fans
  • Establish Thought Leadership
  • Launch New Products or Services
  • Generate Leads
  • Increase Sales
  • Research and Insight
  • Build your Community
  • Improve SEO
  • Competitive Analysis

What Platforms am I Going to use for my Business?

What you platforms you choose to use will ultimately depend on where your customers are and what are right for your business. Spend the time researching where your current customers are online and what platforms can be best utilized with your resources and business. The key is to not spread yourself too thinly across lots of social media platforms just because you think this will gain your business more exposure, rather it is much more effective to run a handful of platforms consistently and efficiently and to spend the time reviewing the platforms you are on to make sure they are as effective as they can be. You should also keep up to date with research into new technologies and platforms that your business could potentially utilise in the future.

Selecting the Right Social Media Platforms for Your Business

The key to choosing the right social media platforms relies on you having a clear understanding of your objectives for social media, your target audience and what resources/ information you have to share as having a clear idea of these will inform you of which platforms are going to be the most effective for you. Ultimately ask yourself these three questions;

Purpose – What information do you want to share with and communicate to your audience?
Format – In what format is the best way to present this information? Videos, Podcasts, extended pieces of writing etc.
Platform – Which social media platform will allow me to share this message best and which platform has the correct audience that I want to reach?


Have I Done my Research?

A successful social media presence is always aided by a good, solid foundation of prior research. You should look to do initial research into key areas such as your competitor’s social media, your target audience demographics, the latest trends and news in social media, marketing and business as well as many others. Conducting research and paying attention to changes in your industry and audience for example should also be a regular and active occurrence as things, especially social media, evolve and change so you need to keep up to date to ensure your strategy is as relevant and effective as possible.

Market Research – Who is your target audience? How do they behave on social media? Where are they online?

Your Competitors – Which platforms your competitors are using? Are they directly engaging with prospects online? What are they good at online? In which areas could they improve? Can you get case studies? (both successful and unsuccessful examples?

Latest business and social media news, trends and techniques – Do you know the latest techniques on your social media platforms that are effective? What is changing in social media and/or business that could affect your marketing?


Who are My Target Audience?

Determining the audience that you want to reach and engage with on social media is fundamental to your strategy. Whether your target audience is your current or potential clients or customers, affiliate businesses, thought leaders or all four, your aim is to create a successful social media strategy that matches and is tailored towards understanding and acting on your target audience’s behaviors online. What are your target audience’s interests? Where do they spend their time online? In what format do they like to digest their content online? These are a few of many questions that you need to know the answers to in order to develop a successful and targeted social media strategy that will bring real results for your business.


Who is Going to Set up and Maintain My Business Social Media Platforms?

In the beginning you will need to decide who will implement and maintain your social media accounts. Whether you want to run them in-house or hire a social-media marketing manager or firm, you need to ensure that the person who is in charge of your platforms can effectively represent your brand and know how to create and maintain a successful social media presence. That person is going to ultimately control how your business is presented to others in the online world so you need to be absolutely confident that they are the right person for you and your business.


What is my Publishing Schedule?

Your publishing schedule is going to be ultimately dictated by three things, your business capabilities, the platform you’re using and your audience needs. In the beginning you will need to experiment to find a publishing schedule that works best for your business, goals and readers and is the perfect balance of what you want and what your audience wants. Part of this consideration is also understanding the nature of the platform you’re using to publish and whether it is one such as Twitter that favours several short updates per day or Facebook where posting 3 – 5 times a week is effective. Ultimately, how often you post is different for everyone and personal to your business so you when you are creating a publishing schedule you need to ask yourself, Can you keep this schedule consistently?, Can you always publish high-quality content at this rate? And will you have enough content for this schedule? Once you’ve discovered the most effective schedule for you, being consistent with your publishing schedule has the benefit of increasing SEO value, maximising value and engagement from readers and encourages readers to come back regularly for more.


How am I Going to Ensure my Business Branding is Representative and Consistent?

Having a social media presence is a great way to show a wider audience who you are, what you stand for and ultimately why they should love you. From this, it is important that you know clearly what your brand stands for and how this is going to be conveyed consistently and accurately across your platforms. This consideration needs to be applied to everything from the voice you want for your brand that can be consistently applied across all your posts to the creative aspects of your platforms- that is the overall presentation including the colour scheme and typography. By setting consistent guidelines over the presentation and integration of your branding into your social media platforms it ensures that all these factors support and are in line with your overall branding and help reinforce your message and brand.


What Resources/ Content do I have at my Disposal?

Each social media platform has a certain type of content that is best suited towards it, for example Pinterest and Instagram are both inherently visual and as such require good-quality and memorable images to be effective. From this, you need to understand what type of content that the platforms you are using are most effective and importantly what content resonates best with your audience. Once you are clear on both these aspects, you will be able to form an effective content strategy with maximised effectiveness. It is important that you share with your audience a diverse and interesting mix of content types that encourages engagement so you need to think about the types of questions you will ask, updates you will share and ultimately what resources do you have that you can utilise and repurpose for your social media platforms.


How am I Going to Measure the Success of my Social Media Marketing Efforts?

Tracking your social-media marketing metrics is fundamental as it helps gauge which tactics are successful and which areas are in need of improvement. From this, you need to have a clear vision of what your business objectives are for your social media presence and subsequently what are the most effective metrics you should therefore be analysing to ensure you are reaching those objectives. So whether you want to boost your personal brand through LinkedIn or use Facebook to drive traffic to your site, ensure you have clear objectives with your platforms and routinely assess whether you are successfully meeting those objectives and they are still relevant to you, and if they’re not then you will need to reevaluate.


Am I Going to Have to Create a Written Social Media Policy for my Employees?

If there are going to be several different administrators of your platforms or you run a business with staff members who have personal and/or business social media accounts, it is well worth creating a social media policy for your staff to sign so everyone is clear on their responsibilities and what is deemed appropriate and inappropriate behaviour when they are representing or discussing your business online.


Ultimately, Have I got a Clear Strategy?

Having a clear idea on every aspect of your social media marketing strategy is key to its success. Ultimately, you should easily be able to answer confidently and with clarity the below questions that form a basic marketing strategy. Part of maintaining a strong, successful presence is also to regularly assess whether certain aspects of your original strategy have changed (For example are your objectives still the same? Is there a new social media platform that your audience is using?) and then adjust your efforts accordingly. As you become a regular participant on social media you will find ways in which you need to improve certain areas and areas in which you excel in, so never stop learning and listening to what your audience and your analytics tell you.

  • Why do I need social media?
  • Who will be responsible for social networking?
  • Who are my audience?
  • What do I want to tell them?
  • How am I going to tell them?
  • What content am I going to create?
  • How often am I going to post?
  • Which social media sites will I use?
  • What tools will I use to measure my success?

‘‘Facts Tell but Stories Sell’’ Why You Should Use Social Media to Tell Your Brand Story

In the fast-paced, digital world in which we now live, how businesses successfully attract and keep the attention of customers is undergoing a shift. In all the endless amounts of information that is seen and shared across the internet every day one of the most successful ways to break through the information and have yourself heard is to harness the power of storytelling in your content marketing. By sharing your authentic and inspirational brand stories through conversations with clients, colleagues, customers and friends you instantly captivate and form a personal connection with them by encouraging them to become emotionally involved. It is in doing so that you harness the ability to shape and affect the personal and business lives of those who are listening to your stories in very big and real ways.

Sharing stories from your company founders, to your business morals and values, your business highs and lows and why you even do what you do sets the scene for a social relationship with your online audience and provides authenticity to your brand by showing there exists a real human behind your real business. Each small blog post, status update, photo, or video provides your audience with a small piece of your business puzzle that make up the elements of your story. As those pieces all fit together they give your customers the wider picture and put your business into context, helping them to better understand who you are, what you do, and ultimately tells them why they should care about you.

Thus why in a world where the consumer is now in control of what they view, share and on which platforms, you have to earn their attention by combining the power of storytelling with a platform that allows you to connect and share your story with your customers and encourage them to share those stories with others. The platform perfectly suited for this is of course social media.

Here are a few links to help get you inspired and help you to share your brand stories;

  • Click Here for 83 Engaging Ideas For Your Social Media Content!