by Scarlett Darbyshire

The Ultimate Social Media Checklist: What to Do Before You Hit “Publish”

Female Blogger

Before you hit that “Post” button, take a deep breath and run through this checklist to ensure your social media content is polished, engaging, and ready to wow your audience. Skipping a step could mean missing an opportunity—or worse, making a mistake you’ll regret.

1. Check Your Goals

  • Why are you posting this?
    • Is it to educate, entertain, promote, or engage?
    • Does this post align with your current social media strategy?
  • Tip: If it doesn’t serve a clear purpose, rethink or refine it.

2. Proofread (Yes, Again!)

  • Typos and Grammar: Double-check for errors—nothing kills credibility like a spelling mistake.
  • Clarity: Is your message clear and concise?
  • Tone: Does it match your brand voice?

3. Review Visuals

  • High-Quality Images/Videos: Are your visuals sharp, properly cropped, and professional-looking?
  • Consistency: Does it match your brand aesthetic (colors, fonts, filters)?
  • Alt Text: Have you added alt text for accessibility?

4. Check Your Links

  • Clickable and Correct: Are all links functional and directing to the right page?
  • UTM Parameters: Have you added tracking to monitor post performance?

5. Optimize for Each Platform

  • Text Length: Is your caption optimized for the platform (short for Twitter, longer for LinkedIn)?
  • Image/Video Specs: Does the media fit the platform’s dimensions?
  • Hashtags:
    • Are they relevant?
    • Have you included platform-specific hashtags (e.g., trending tags for Instagram or TikTok)?

6. Include a Clear Call-to-Action (CTA)

  • Examples of CTAs:
    • “Visit our website to learn more.”
    • “Tag a friend who needs this.”
    • “Drop your thoughts in the comments below!”
  • Why It Matters: A strong CTA encourages engagement and drives your goals.

7. Add Tags and Mentions

  • Are you tagging the right people or businesses?
    • For collaborations, partnerships, or shoutouts.
  • Check Handles: Ensure the usernames are correct and active.

8. Schedule at the Right Time

  • When is your audience most active?
    • Use analytics tools to find the best posting times for your platform.
  • Timezone Considerations: Make sure you’re posting when your target audience is awake!

9. Check Accessibility

  • Alt Text: Have you added descriptions for images?
  • Captions/Subtitles: Are videos captioned for those watching without sound?
  • Contrast and Readability: Are your text and background colors easy to read?

10. Ensure Compliance

  • Copyright: Are you using properly licensed or original content?
  • Disclosures: Have you added #ad or #sponsored for paid partnerships?
  • Privacy: Avoid sharing sensitive information, especially in user-generated content.

11. Review Engagement Plan

  • How will you respond to comments and questions?
    • Have a plan in place to engage with your audience promptly.
  • Prepare for Feedback: Be ready for positive and constructive responses.

12. Preview Your Post

  • Double-Check Formatting: Are line breaks, emojis, and links displaying properly?
  • Preview View: Use platform tools to see how your post looks before it goes live.

13. Breathe and Ask Yourself

  • “Does this post add value to my audience?”
  • “Would I stop scrolling for this?”

14. Hit Publish (or Schedule!)

Now that you’ve checked everything, it’s time to confidently share your content!

Bonus: Post-Publish To-Do

  • Monitor Performance: Track likes, shares, comments, and clicks.
  • Engage: Respond to comments and messages quickly.
  • Analyze: Use insights to learn what works for your next post.

By following this checklist, you’ll ensure every post reflects your brand’s best self and resonates with your audience. What’s your must-do before posting? Let us know in the comments

by Scarlett Darbyshire

How to Ensure Your Business is a Social Media Success

Checklist

How to Ensure Your Business is a Social Media Success

Social media can be a goldmine for businesses—or a frustrating void where your posts disappear into the digital abyss. But fear not! With the right strategy, a dash of creativity, and a sprinkle of consistency, you can turn your social media presence into a success story. Here’s your guide to making it happen:

1. Set Clear Goals (And Actually Stick to Them)

If you don’t know what you’re aiming for, how will you know when you succeed?

  • Define Your Goals:
    • Are you looking for brand awareness, more sales, or customer loyalty?
    • Be specific: “Increase Instagram engagement by 20% in 3 months” beats “Do better on social.”
  • Why It Matters: Clear goals keep you focused and help measure your progress.

2. Know Your Audience Like Your Best Friend

Social media isn’t a one-size-fits-all game.

  • What to Do:
    • Research your audience’s age, interests, and online habits.
    • Use analytics tools to see what content they love (and what they scroll past).
  • Pro Tip: Don’t waste time creating TikToks for a crowd that lives on LinkedIn.

3. Pick the Right Platforms (Less is More!)

You don’t have to be everywhere—just where your audience is.

  • Where to Focus:
    • Instagram for visual content.
    • LinkedIn for professional networking.
    • TikTok for snappy, trend-driven videos.
  • Bonus Tip: It’s better to excel on 2 platforms than flop on 5.

4. Create Scroll-Stopping Content

In a sea of endless posts, yours need to stand out.

  • What Works:
    • High-quality images and videos.
    • Clear, compelling captions.
    • Value-driven posts (think tips, humor, or inspiration).
  • Experiment: Mix up your formats—Reels, polls, carousels, or behind-the-scenes sneak peeks.

5. Be Consistent (But Not Annoying)

Posting regularly builds trust and keeps you top-of-mind.

  • How to Stay Consistent:
    • Create a content calendar to plan posts in advance.
    • Post at optimal times when your audience is online.
  • Warning: Don’t post so much that people mute or unfollow you!

6. Engage Like a Human, Not a Robot

Social media is a two-way street.

  • What to Do:
    • Respond to comments and DMs promptly.
    • Like and share user-generated content.
    • Join conversations—don’t just broadcast messages.
  • Pro Tip: Show some personality! People follow people, not faceless brands.

7. Use Hashtags Wisely

Hashtags can help new audiences discover your content—if you use them right.

  • How to Do It:
    • Use a mix of popular and niche hashtags (e.g., #SmallBusinessLove and #CustomCandles).
    • Don’t overdo it—5-10 hashtags are plenty.
  • Test & Learn: Check which hashtags bring the most engagement.

8. Leverage Analytics (AKA, Don’t Guess)

Data is your best friend when it comes to social media success.

  • What to Track:
    • Engagement: Likes, comments, shares.
    • Reach: How many people see your posts.
    • Conversion: Clicks to your website or sales page.
  • Why It Matters: Analytics show what’s working—and what’s not.

9. Stay on Top of Trends (But Be Authentic)

Jumping on trends can boost visibility, but don’t force it.

  • What Works:
    • Participate in challenges or use trending sounds (if they align with your brand).
    • Add your unique twist to popular content.
  • Warning: If it feels awkward or inauthentic, skip it. Your audience will notice.

10. Invest in Paid Ads (Smartly)

Organic reach is great, but paid ads can supercharge your efforts.

  • How to Start:
    • Use boosted posts to target specific audiences.
    • Test different ad formats like carousel ads, stories, or videos.
  • Pro Tip: Start small, analyze results, and scale up successful campaigns.

11. Collaborate with Influencers or Partners

Teaming up with the right people can expand your reach.

  • How to Do It:
    • Partner with influencers who align with your brand and values.
    • Collaborate with complementary businesses for cross-promotions.
  • Why It Works: Their audience becomes your audience.

12. Adapt and Evolve

Social media changes fast—what worked last year might flop today.

  • How to Stay Agile:
    • Keep an eye on new features (like Instagram Threads or TikTok SEO trends).
    • Test different strategies and learn from failures.
  • Mindset Tip: Treat your social media as a living, evolving project.

Final Thoughts

Success on social media doesn’t happen overnight, but with a clear plan, engaging content, and genuine interactions, you can make it work for your business. Remember, social media is about building connections—not just posting for the sake of it.

What’s your top tip for social media success? Share it below—we’d love to hear from you!

by Scarlett Darbyshire

How to Seamlessly Incorporate Social Media into Your Website

Social Media Tabs

Your website is your online headquarters, and social media is your networking powerhouse. When you integrate the two effectively, you create a powerful, interconnected web presence that can drive engagement, boost credibility, and even increase sales. But how do you incorporate your social media into your website without it looking like a chaotic mess? Here’s how to do it the right way.

1. Add Social Media Icons to Your Website

The easiest way to connect your social media with your website is through clickable icons.

  • Where to Place Them:
    • Header or footer (for easy access).
    • “Contact Us” or “About” pages.
  • Tips for Success:
    • Use consistent, recognizable icons for platforms like Facebook, Instagram, Twitter, and LinkedIn.
    • Link them directly to your profiles—no one likes playing “Find the Page.”

2. Embed Social Media Feeds

Why tell visitors you’re active on social media when you can show them?

  • How to Do It:
    • Use widgets or plugins to embed feeds from Instagram, Twitter, or Facebook.
    • Highlight your latest posts, updates, or promotions in real time.
  • Bonus Tip: Choose a clean, minimal design to avoid overwhelming your page.

Pro Tip: If your content is mostly memes and cat videos, make sure it aligns with your brand tone before embedding!

3. Add Social Sharing Buttons

Want people to share your blog posts, products, or announcements? Make it easy for them.

  • How to Do It:
    • Add social sharing buttons to key pages like blogs, product pages, or event announcements.
    • Use plugins like ShareThis or AddThis for seamless integration.
  • Why It Matters: Your audience does the marketing for you—what’s better than free publicity?

4. Highlight User-Generated Content (UGC)

Social proof is powerful. Show off the love your customers are giving you on social media.

  • How to Do It:
    • Create a gallery of customer photos tagged with your product or hashtag.
    • Use tools like Taggbox or TINT to display UGC directly on your website.
  • Bonus: Add a “Shop the Look” feature if you’re in e-commerce for extra functionality.

5. Create a Social Media Hub or Page

Dedicate a section of your website to your social media presence.

  • Ideas for a Social Hub:
    • A page featuring your most engaging posts and videos.
    • Links to your profiles with a CTA (e.g., “Follow us for daily tips!”).
    • Testimonials or shoutouts from followers.

Pro Tip: Label it something creative like “What’s Happening Online” or “Our Social Side.”

6. Incorporate Social Media CTAs

Every page of your website is an opportunity to guide visitors toward your social media.

  • How to Do It:
    • Add CTAs like “Follow us for updates!” or “Tag us @YourHandle to be featured!”
    • Include them at the end of blog posts, in sidebars, or on thank-you pages.
  • Why It Works: People love clear directions—and a little nudge can go a long way.

7. Use Social Media Login Options

Make your website user-friendly by allowing visitors to sign up or log in using their social media accounts.

  • Why It’s Useful:
    • Simplifies the user experience.
    • Encourages people to connect with your brand on multiple platforms.
  • Platforms to Use: Facebook, Google, or LinkedIn (depending on your audience).

8. Feature Social Media Testimonials and Reviews

Have glowing comments on your social media? Showcase them!

  • How to Do It:
    • Create a carousel or slider of top reviews from your social media pages.
    • Include screenshots or reformat them into a testimonials section.
  • Why It’s Effective: Nothing builds trust like hearing it straight from your audience.

9. Promote Social Media Campaigns

Running a hashtag campaign, giveaway, or special event? Highlight it on your website!

  • How to Do It:
    • Add banners or pop-ups promoting the campaign.
    • Embed posts or videos related to the campaign for context.
  • Bonus Tip: Create a dedicated landing page with instructions and updates.

10. Integrate Social Media Analytics

Track how well your website-social media connection is performing.

  • What to Use:
    • Google Analytics: To see referral traffic from social media.
    • Native analytics (e.g., Instagram Insights, Facebook Analytics) for engagement data.
  • Why It Matters: Use the data to refine your strategy and make the integration even better.

Final Thoughts

Incorporating your social media into your website isn’t just about adding links or widgets—it’s about creating a seamless experience for your audience that bridges your platforms. When done right, your website and social media will work together to build your brand, engage your audience, and drive results.

Got any other tips for integrating social media into a website? Share them below—we’d love to hear your ideas!

by Scarlett Darbyshire

Working from Home When You’re an Extroverted People Person: A Survival Guide

Ah, working from home. For introverts (like me!), it’s a dream of uninterrupted bliss. For extroverts, it’s… a lot of staring at walls and muttering, “I miss Karen from accounting.” If you’re a people person, the WFH lifestyle can feel like solitary confinement, but don’t worry—I’m here to help you survive (and maybe even thrive).

1. Talk to the Plants (Yes, Really)

When you’re used to watercooler gossip, the silence of your home office is deafening. Enter: your houseplants.

  • What to Do: Give your monstera a pep talk before your Zoom meeting. Tell your succulents about the funny thing you saw on TikTok.
  • Pro Tip: If your plants start talking back, you’ve been alone too long.

2. Turn Zoom Calls Into Social Events

Why settle for boring meetings when you can turn them into mini parties?

  • How to Do It: Wear your best shirt (pants optional), crack a joke, and turn every “team update” into a stand-up routine.
  • Warning: Not everyone appreciates your five-minute story about your cat’s new tricks. Know your audience.

3. Befriend the Delivery Drivers

Your daily Amazon package or food delivery is the highlight of your day now.

  • What to Do: Chat with the delivery person like they’re an old friend.
  • But Be Cool: Don’t scare them off with “So how’s the route today? Seen any fun mailboxes?”

4. Create Your Own “Office Drama”

Miss the office gossip? Invent some!

  • Scenario: Pretend your dog is feuding with your cat over the sunny spot on the couch. Give them office nicknames like “Cheryl from HR” and “Steve from Sales.”
  • Bonus: No actual HR complaints to deal with!

5. Host Virtual Coffee Breaks

Who says you can’t have a break room when working from home?

  • What to Do: Schedule 15-minute coffee chats with coworkers or other extroverted friends.
  • Pro Tip: Spice it up with “themes” like Bring Your Weird Mug Day or Share Your Embarrassing Story Hour.

6. Talk to Yourself (and Pretend It’s Productive)

When you’re used to constant interaction, silence can be unsettling.

  • What to Do: Narrate your tasks like you’re a YouTube tutorial.
    • “Now we’re sending this email. Wow, look at that subject line—perfection!”
  • Pro Tip: Keep it PG in case your webcam is accidentally on.

7. Use Social Media as Your Virtual Office

When the urge to interact strikes, hop onto Instagram, LinkedIn, or even Facebook (if you’re feeling nostalgic).

  • What to Post:
    • “Who’s also avoiding work right now?”
    • “Let’s settle it: Is pineapple on pizza genius or evil?”
  • Warning: Avoid starting debates about politics unless you really miss office tension.

8. Adopt a Work-From-Home Buddy

If you can’t work near humans, find the next best thing: a pet, a Roomba, or even a talking Alexa device.

  • Why It Helps: They’ll listen to your rants and never interrupt.
  • Pro Tip: Don’t name the Roomba after an ex-coworker—it’ll get weird fast.

9. Join a Coworking Space (Even for a Day)

Sometimes, you just need to be around other humans—even if they’re strangers with noise-canceling headphones.

  • What to Do: Head to a coworking space, bring your laptop, and soak in the “productive buzz.”
  • Bonus: You might find a new work BFF who also hates working in silence.

10. Accept the Chaos and Embrace It

Working from home isn’t forever (probably). For now, make it work for you.

  • How to Cope:
    • Celebrate the fact that you don’t have to deal with traffic or office politics.
    • Blast music, dance between tasks, and be grateful no one’s judging your bad moves.

Final Thoughts

Being an extrovert in a work-from-home world can feel like being a fish out of water—or a people person in a room full of tumbleweeds. But with a little creativity, some social outlets, and the occasional conversation with your plants, you’ll survive.

Remember: The next office happy hour (even if it’s virtual) is just around the corner. And until then, Cheryl from HR (aka your dog) is always available to hear you vent.

How do you stay sane as an extrovert working from home? Drop your tips below—I’m all ears (and slightly lonely).

by Scarlett Darbyshire

The Ultimate Guide to Protecting Children on Social Media

In today’s digital age, social media is a part of everyday life, even for children. While these platforms can offer opportunities for creativity, connection, and learning, they also pose risks, from cyberbullying to inappropriate content and online predators. As a parent or guardian, protecting children on social media is essential, and this guide will show you how.

1. Understand the Platforms

Each social media platform has its own risks and benefits.

  • Why it Matters: Knowing how platforms work helps you guide your child safely.
  • What to Do:
    • Learn about the platforms your child uses (e.g., Instagram, TikTok, Snapchat).
    • Check their privacy policies and age requirements (most require users to be 13+).

Pro Tip: Create your own account to explore the platform and understand its features.

2. Set Age-Appropriate Boundaries

Not all social media is suitable for all ages.

  • Why it Matters: Younger children are more vulnerable to online dangers.
  • What to Do:
    • Delay social media use until your child is mature enough to handle it.
    • Consider kid-friendly platforms like YouTube Kids or Messenger Kids for younger users.

3. Prioritize Privacy Settings

Privacy settings are your first line of defense.

  • Why it Matters: They help protect your child’s personal information.
  • What to Do:
    • Set accounts to private so only approved followers can see posts.
    • Turn off location sharing on apps and photos.
    • Disable friend suggestions to prevent strangers from finding their profile.

4. Monitor Their Activity

Staying involved in your child’s online world is critical.

  • Why it Matters: It helps you catch red flags early.
  • What to Do:
    • Periodically review their posts, messages, and friends list.
    • Use parental control apps to monitor usage (e.g., Bark, Qustodio, or Net Nanny).
    • Have an open agreement to check their accounts together.

Tip: Frame monitoring as a collaborative effort to keep them safe, not as spying.

5. Educate Them on Online Dangers

Children need to understand the risks of social media.

  • Why it Matters: Awareness helps them make better decisions online.
  • What to Do:
    • Talk about cyberbullying, scams, and the risks of oversharing.
    • Explain that strangers online may not be who they claim to be.
    • Teach them to recognize phishing links and suspicious messages.

Example: Encourage them to report or block any uncomfortable interactions immediately.

6. Encourage Responsible Sharing

Not everything needs to be posted online.

  • Why it Matters: Oversharing can compromise privacy and safety.
  • What to Do:
    • Teach them to avoid sharing personal information like their full name, address, or school.
    • Discourage posting real-time updates that reveal their location.
    • Review their photos to ensure they don’t unintentionally give away sensitive details.

7. Promote Healthy Online Habits

Balance is key when it comes to social media use.

  • Why it Matters: Too much screen time can harm mental health and development.
  • What to Do:
    • Set screen time limits for social media use.
    • Encourage offline activities like sports, hobbies, or family time.
    • Teach them to take breaks and avoid comparing themselves to others online.

8. Be a Safe Space for Them

Your child should feel comfortable coming to you with online issues.

  • Why it Matters: If they’re afraid of punishment, they might hide problems.
  • What to Do:
    • Respond calmly if they make a mistake online.
    • Praise them for reporting concerning interactions or content.
    • Let them know you’re their ally, not their adversary.

9. Stay Up to Date on Trends

Social media trends can sometimes be harmful or dangerous.

  • Why it Matters: Being aware helps you step in when necessary.
  • What to Do:
    • Follow news about social media challenges or trends.
    • Talk to your child about the potential dangers of participating in viral challenges.

Example: Discuss recent trends like the “Blackout Challenge” and why it’s dangerous.

10. Lead by Example

Children mimic the behavior of adults.

  • Why it Matters: Your habits shape how they approach social media.
  • What to Do:
    • Be mindful of what you post and how you use social media.
    • Model good online etiquette and boundaries.
    • Limit your own screen time to emphasize balance.

Red Flags to Watch For

Be alert for these signs that something might be wrong:

  • Sudden changes in mood or behavior.
  • Deleting messages or hiding their screen when you’re nearby.
  • Spending excessive time online or becoming secretive about their activity.

Useful Tools for Protecting Kids Online

  • Bark: Monitors social media, texts, and emails for potential issues.
  • Qustodio: Tracks online activity and sets screen time limits.
  • Net Nanny: Filters inappropriate content and monitors social media.
  • Google Family Link: Lets you manage app downloads and set screen time limits.

Final Thoughts

Protecting your child on social media is an ongoing effort that requires communication, education, and vigilance. By staying involved and setting boundaries, you can help them enjoy the benefits of social media while minimizing the risks.

Remember: Social media safety isn’t about restricting freedom—it’s about empowering your child to navigate the online world confidently and responsibly.

Do you have tips or tools for keeping kids safe online? Share them in the comments!

by Scarlett Darbyshire

How to Make Your Social Media Content Stand Out in All the Noise

With millions of posts, stories, and reels flooding timelines every second, it’s easy to feel like your content is just another drop in an ocean of noise. But fear not! Standing out isn’t about shouting the loudest—it’s about being strategic, creative, and true to your brand. Here’s how to cut through the chaos and grab your audience’s attention.

1. Know Your Audience (Really Know Them)

Understanding your audience is the foundation of standout content.

  • Why it Matters: If you’re talking to everyone, you’re talking to no one.
  • How to Do It:
    • Study your audience demographics and interests.
    • Use polls and questions to learn what they care about.
    • Tailor your tone, visuals, and topics to align with their preferences.

Example: If your audience is eco-conscious Gen Zers, focus on sustainability tips or eco-friendly product features.

2. Focus on Quality Over Quantity

The algorithm might reward consistency, but it punishes mediocrity.

  • Why it Matters: Posting fewer, high-quality pieces of content will get you more engagement than churning out low-effort posts.
  • How to Do It:
    • Invest time in creating visually appealing graphics and videos.
    • Ensure your captions are engaging and error-free.

Pro Tip: If you can’t maintain daily posting, aim for 2–3 impactful posts per week instead.

3. Use Eye-Catching Visuals

People scroll fast, so your content needs to stop them in their tracks.

  • How to Do It:
    • Use bold colors, clean designs, and dynamic layouts.
    • Experiment with movement—GIFs, reels, and animations perform well.
    • Add high-quality photography or graphics that match your brand aesthetic.

Example: A bakery could post a slow-motion video of gooey chocolate being poured over a cake.

4. Nail Your Hook in the First Two Seconds

Whether it’s a video, caption, or graphic, the first impression counts.

  • Why it Matters: People decide whether to engage with your content in seconds.
  • How to Do It:
    • Start videos with an intriguing question or unexpected statement.
    • Use bold, clickable captions like “This could save you $100 today.”

5. Be Authentic and Relatable

Perfect is boring. People want real connections.

  • Why it Matters: Authenticity builds trust and keeps people coming back.
  • How to Do It:
    • Share behind-the-scenes content.
    • Use humor or share struggles your audience can relate to.
    • Write like you talk—ditch the corporate jargon.

Example: Instead of a generic “We’re so excited for this launch,” say, “We’re running on coffee and nerves, but the launch is HERE!”

6. Lean into Storytelling

People love a good story—it’s what makes them stop and engage.

  • Why it Matters: Stories create emotional connections, making your content more memorable.
  • How to Do It:
    • Share how your product solves real problems.
    • Highlight customer stories or testimonials.
    • Take your audience on a journey—whether it’s how you made something or the lessons you’ve learned.

Example: A fitness coach could share a client’s transformation story with before-and-after visuals.

7. Use Trends Wisely

Jumping on trends can boost visibility—if done right.

  • Why it Matters: Being timely shows your brand is paying attention.
  • How to Do It:
    • Only participate in trends that align with your brand values.
    • Put your own twist on them to make them unique.

Example: Instead of copying a trending dance, a bookstore could use the audio to showcase their “bestselling book shuffle.”

8. Encourage Interaction

Social media is a two-way street—invite your audience to join the conversation.

  • Why it Matters: Engagement boosts your visibility in the algorithm.
  • How to Do It:
    • Ask questions or run polls.
    • Use “tag a friend” prompts.
    • Respond to comments and DMs to build relationships.

Example: A skincare brand might post, “What’s your #1 skincare tip? Drop it below!”

9. Leverage User-Generated Content (UGC)

Let your audience create content for you.

  • Why it Matters: UGC feels more authentic and relatable to potential customers.
  • How to Do It:
    • Encourage customers to share photos or videos using your product.
    • Repost UGC (with permission) and thank the creator.

Example: A coffee shop could repost a customer’s beautiful latte art photo.

10. Stay Consistent with Branding

Your audience should recognize your content instantly.

  • Why it Matters: Consistency builds trust and brand recognition.
  • How to Do It:
    • Use the same colors, fonts, and tone across posts.
    • Develop a unique style or “voice” that sets you apart.

Example: A travel brand might always use pastel tones and dreamy captions like, “Where will you wander today?”

11. Analyze and Adapt

Pay attention to what works—and what doesn’t.

  • Why it Matters: Analytics help you refine your strategy and create better content.
  • How to Do It:
    • Check engagement metrics on each post.
    • Identify trends in what your audience responds to.
    • Adjust your posting schedule or content format as needed.

Final Thoughts

Standing out in a noisy social media world doesn’t require a megaphone—it just takes clarity, creativity, and authenticity. By knowing your audience, creating high-quality content, and engaging meaningfully, you’ll not only rise above the noise but also build a loyal community that keeps coming back for more.

What’s your favorite way to make your content stand out? Let us know in the comments—or better yet, show us!

by Scarlett Darbyshire

30 Days of Social Media Acts of Kindness

Brighten someone’s day, spread positivity, and create meaningful connections with this 30-day guide to acts of kindness on social media. Whether you’re an individual or a brand, these small gestures can make a big impact.

Week 1: Celebrate Others

Day 1: Write a heartfelt comment on someone’s post.
Day 2: Share a friend’s or colleague’s work and tag them.
Day 3: Recommend someone on LinkedIn for their skills.
Day 4: Shout out a small business you love.
Day 5: Tag a mentor or role model and thank them for their guidance.
Day 6: Highlight a nonprofit or charity doing amazing work.
Day 7: Post a story or tweet celebrating someone else’s success.

Week 2: Create a Ripple Effect

Day 8: Post a challenge encouraging others to spread kindness (e.g., “Tag three friends and say why you appreciate them!”).
Day 9: Start a thread or post asking people to share their favorite feel-good moment.
Day 10: Share resources that have helped you, like free e-books, templates, or advice.
Day 11: Create a list of underappreciated creators and encourage others to follow them.
Day 12: Tag someone in your industry and highlight their expertise.
Day 13: Leave a 5-star review for a product, service, or podcast you love.
Day 14: Promote someone else’s event, class, or launch.

Week 3: Spread Positivity

Day 15: Post an uplifting quote or thought of the day.
Day 16: Send a kind DM to someone who inspires you.
Day 17: Share a memory of a time someone was kind to you and tag them if possible.
Day 18: Create a gratitude post listing what you’re thankful for.
Day 19: Share an inspiring story or news article to uplift others.
Day 20: Start a conversation around acts of kindness people have received.
Day 21: Make a fun “tag your friend” post that encourages spreading positivity.

Week 4: Give Back

Day 22: Donate to a cause and share the link to inspire others to do the same.
Day 23: Offer a free resource or tutorial to help others.
Day 24: Host a small giveaway for your followers or community.
Day 25: Share an opportunity (like a job opening or scholarship) with your network.
Day 26: Collaborate with others to amplify their message or work.
Day 27: Create a post inviting people to share their dreams or goals—and cheer them on.
Day 28: Volunteer your time or skills and share your experience.

Week 5: Reflect and Inspire

Day 29: Ask your audience: “What act of kindness has inspired you recently?” and share the responses.
Day 30: Reflect on your 30 days of kindness, share your favorite moments, and encourage others to keep the positivity going.

Final Note

Kindness is contagious, especially in the digital age. By dedicating time each day to small, thoughtful actions, you can help create a positive ripple effect in your online community—and beyond.

Which act of kindness will you start with today? Let’s spread some joy together!