What is Social Media and Why is it Important?

What is Social Media?

Social media is the means by which people interact with others in virtual communities and networks allowing them to create, share and exchange information and ideas. With the rapid popularity growth of these new technologies, social media has had a profound impact on the way people discover, read and share news, information and content. Social media encompasses all forms of ‘user generated’ content, from communication platforms such as Facebook and Twitter to multimedia services such as YouTube and virtual gaming platforms like World of Warcraft. It has become extremely popular as it allows people to connect and form relationships in the online world for personal and business use.

 

How is Social Media Being Used by Businesses?

Social media puts you out there and brings your solutions to your prospects’ doors. As such, the benefits of creating a social presence on the web have been felt by every type of business and industry. Whether you have a restaurant, retail outlet or provide professional services, social media enables you to build your online reputation, increase credibility and help generate business and drive sales. By taking advantage of social media, you can make your business gain more exposure, be more personable and generate and maintain long term connections as well as benefit from rich insights into your customers and industry. All of which can greatly benefit your business in the future.

 

Why Should You Join In?

With the surge in popularity in having a presence on social media, the chances are that your customers and competitors are already involved. On the web your customers will be talking, forming their opinions and its’s where they’re making their own recommendations to their friends and connections. Likewise your competitors may be already channelling in on those customers and reaping the rewards from engaging with, joining and listening to those conversations. People all around the world may be already talking about your business, so it’s important that you get involved in the conversation and present yourself how you want to be presented on the web. Still not convinced? Here are 5 more reasons why you need social media for your business;

 

Social Media is Everywhere and Very Popular

Social media has become a central part of most people’s lives, whether they are at home or on the go, people are actively engaging online. These users aren’t just sharing updates from their own lives; they are searching for businesses, products, and services, and connecting with brands through their social channels. People of all ages and genders are actively using social media so no matter how old or young, or what gender your target audience may be, chances are most of them are already logging on and waiting for you to get started.

 

Social Media Sites are Free

Getting started on most social media platforms is completely free. Facebook, Twitter, Pinterest, YouTube, WordPress and LinkedIn all offer free accounts to users and businesses and in most cases signing up won’t require anything more than an email address.  There are features within some platforms that you need to pay for such as a Facebook Ad or a profile upgrade in LinkedIn, but for the purposes of getting started there’s no upfront cost for most of the social networks.

 

Join an Existing Conversation

Social media provides you with an opportunity to listen to the conversations about your business and industry being openly discussed online. Not only does joining this conversation mean you can hear what is being said about you, it also means you can easily develop a richer understanding of your customers and benefit from insights into your target audiences. Moreover, it can also be used to create dedicated communities where you can host discussions about the products and services you offer or use your followers as an outlet for helping build new ones.

 

Social Media is Great for Customer Service

Customer service through social media is quickly becoming an expectation of consumers. Businesses have quickly come to realise that it offers a unique opportunity to showcase your customer service skills, promote more intimate business relationships with your customers and enables you to cater to your customer’s needs instantly. In a world where everything is fast-paced, a quick response that showcases how much you care about providing a memorable experience can create a lifelong customer.  Social media allows you to continually strengthen relationships with these customers through social engagement and because this engagement is publicly visible to others, it can introduce your business to a whole new audience and enable you to reach your next customer.

 

It Helps People Learn More About Your Business

Social media sites are becoming the go-to place for consumers who want to learn more about a business. People are online actively searching for information about anything from product reviews to informative articles and general entertainment so it is up to you to utilise this and use your social media presence to provide valuable, informative and entertaining news and updates to existing and potential audiences.  If customers are already searching for you on Facebook or Twitter and not finding your business, you are missing opportunities to win new customers and inform and engage your existing ones so it is vital that you join in with social media and have your brand heard and seen online.

 


This is an excerpt from my new book “The Ultimate Beginner’s Guide to Social Media for Small Businesses” out now in Paperback on Amazon! Head over there now for more of a Free preview! http://amzn.eu/2uuslrD


 

Get a Healthier Social Media Presence in 2019 with this FREE PDF Audit Checklist!

Is your social media presence giving you the results you want?
How do you compare to competition and other leaders in your industry?
Do you know how to take your social media marketing to the next level?

Many businesses set up a Facebook Page, Blog or Twitter profile with the aim of utilising the great benefits in getting social on the web. Some however go on to find that over time they either don’t know how to efficiently use their social media platforms or just put them lower down on their list of marketing priorities. The unfortunate result is that these businesses do not then experience the overwhelming benefits for their brand presence, reach and sales in using social media effectively. To ensure that you do not end up in a similar situation, a Social Media Audit is a kind of ‘Health Check’ for your business, designed to help and guide you back on track and refocus your efforts to make sure you can understand how to use social media effectively for your business.

A Social Media Heath Check is a service I offer, but as it’s nearing the new year and, as such, is a perfect time for you to give your social media the once over, I’m giving you a very early Christmas present – a free downloadable (more user-friendly!) version of the actual checklist I use for Social Media Health Checks! It sadly doesn’t come with the extensive bespoke suggestions and report that is supplied when I conduct a Social Media Health Check (Although you can head over to this page and get your business booked in for a health check and receive one 😉 ) It does however, give you a clear, easy-to-follow and easy-to-fill-in Health Check Checklist which gives you a great head start to a healthier social media presence in 2019 !

Download your Social Media Audit Checklist

Special Offer for Lancashire Businesses!

LANCASHIRE BUSINESS OFFER!

Ah’reet cocker! Is your Facebook Page mithering you?

Thee needn’t bother worrying anymore… As Local Lancashire Businesses Get the Special Offer of Full Facebook Management for only £100 per month!

No Contract – take it one month at a time, with the same set fee, guaranteed fuss-free!


 

Facebook Management Benefits;

Page Set-Up or Optimization of Existing Page – Fully set up new account or check and optimize existing one.

Audience Building – This includes daily effort of finding influencers and optimising content/account for user engagement.

Content Creation – Engaging and valuable content will be created organically using external sources plus relevant assets supplied or if preferable, check and optimise content you have written and make your existing marketing materials work in the social media environment.

Reputation Management – This includes daily monitoring and responding to online customer conversations about your business, including feedback, questions and general inquiries, compliments and complaints. A truly 24/7 customer service, service!

Content Distribution – Content will be distributed and tailored effectively and daily. There are no numerical limits to the number of posts.

Monthly Tracking and Progress Report – At the end of each month a progress report is supplied, documenting insights that show how the page is performing. This will look into what content is most engaging with followers, user likes, amongst many other important metrics. Information from this report can help guide content creation for the following month to maximise social media effectiveness and engagement.


 

For more information or to enquire about this offer get in touch quoting the code HOTPOT!

📧 info@scarlettdarbyshire.co.uk

 

Not Enjoying Self-Employment? Here’s How to Fall Back in Love With Your Business!

From winning new projects, a diary full of promising meetings, to even decorating your new office and picking out all your fresh new folders and stationary… those first few development years of business ownership are exhilarating and full of adventure! No two days are ever the same and with every day comes a new experience and learning curve… and you loved every minute of it. But now? All of a sudden, those long hours you love to put in, are now a chore. Your focus is gone. Maybe your personal and home life are suffering as a result of the constant stress. Like everyone else unhappy with their job, you sit there with a sense of despair on Sunday night at the thought of another Monday back at your desk. Ultimately, everything about your business has become a burden. A burden that you undertake with zero passion.

You’re not sure how or when you started to feel this way. You just know something doesn’t feel right anymore. You’ve suddenly become one of those people who dreams of escaping your mundane unhappy work life in the quest for something more exciting. Starting your own small business is a bit like falling in love: it’s exciting, exhilarating, and new. You don’t mind putting in the hours and effort during the beginning because you feel like your building something good. But just like in the affairs of the heart, when it comes to business it’s all too easy to let the passion slide. Take off the rose-tinted glasses and after the adrenaline rush subsides the reality sets in and you may discover that not everything about running a business is so wonderful. There are tasks you absolutely hate to do, activities you find stale, technical difficulties to test your patience and clients and vendors who you may not get on with at all.

Before you make the huge decision to dump something you’ve worked so hard to make a success, consider how you can rekindle that lost spark. All people from all walks of life have those moments and periods of wanting to pack it all in, its completely natural. However, you owe it to yourself and your business to decide whether this is just a wobbly period (99% of the time is!) or your mind is made and that’s it you’re done!

Does this all sound familiar to you? Let’s highlight some of the danger signs and if you find yourself nodding along and saying ‘yep, that’s me’ then read on for top tips to get you feeling the love!

  • You’ve taken on too much, you’re wearing so many ‘job hats’ that it’s overwhelming
  • You no longer have the time to ensure you are keeping your clients/customers happy.
  • Business plan? Haha what is that… I haven’t looked at in ages/ever!
  • Your cash flow is a serious problem
  • You’re working long hours and hate every second of it
  • You’re putting things off and finding everything else to do but solve your problems.

 

Thankfully, you can rekindle the flames of passion for your business by making a few subtle (tried and tested!) changes in how you work and think. Here are seven tips to help you love your business again!

 

  1. Take a holiday! Most business owners rarely take a break, and if they do, they are still not fully switched off… they still answer emails, have the laptop available etc. Repeat after me … ‘YOUR CLIENTS CAN LIVE WITHOUT YOU FOR TWO WEEKS, THE WORLD IS NOT GOING TO END!’ Get a holiday booked that’s purely for you, designed for lots of rest and relaxation. No worrying about answering emails, listening to answerphone messages and dare I say it… no social media! You might find a holiday to escape from it all, and one that gives you (and your brain!) a chance to relax and slow down, is just what you needed to fall back in love with your business. Don’t feel guilty either – everyone needs a break and your clients will understand. Just give them plenty of notice and away you go.

 

  1. With your newly refreshed state of mind… start again! After a holiday you always feel relaxed, rested and re-motivated. Before you go back straight into work and catching up – take a day to spring clean your business. Use this new-found positivity to clear out the garbage (ineffective procedures, bad clients and maybe even literally clear out the garbage if you have a messy office!). Simply ask yourself questions such as; what can I get rid of that’s not working/making me unhappy? What’s something that’s costing me lots of money? Can I get rid completely or find a cheaper alternative? What can I do to make my business more efficient? What ideas can I implement to make my clients happier? What skills can I learn that will benefit my business? By examining your life and reviewing your typical work day/week/month you can work out all the areas that are good/bad and act on that to help you solve many of your business issues and set yourself up for success!

 

  1. Streamline processes to relive overwhelm! If the main problem within your business is that you feel overwhelmed, running around doing 1001 jobs, then you will really benefit from looking objectively at your business to identify the areas in which your time is being taken up unnecessarily. You can majorly improve your productivity and free up a lot of your time by implementing software, delegating tasks, hiring a freelancer and other tactics designed to be utilized by business owners like yourself to improve workflow and yield better results! Constantly chasing up invoices? Implement a software to do it for you. Absolutely hate answering the business calls? Hire a company who’s job it is to do that. You can easily free up your time by streamlining your current processes and delegating the ones you hate to someone else, leaving you happier, less overwhelmed and of course your business becomes more productive and professional as a result.

 

  1. Remind yourself why you started your business! If you’re unhappy with your life and business, it’s easy to forget why you launched your own venture in the first place and the huge benefits you receive from it. When it comes down to it, you‘re the boss. You can take time off when you want, work the hours that suit you, pick and choose your clients and have control over your future. Ok so you are thinking of quitting self-employment, for what? To go back to the ratrace working for someone else, 9-5, a condescending boss, traffic and working all the hours under the sun to make someone else rich! That’s crazy to want to go back into! If you need to fall back in love with your business, take a few minutes to be humble and grateful. You are living the life that most people only dream they had to guts to do! Yes it may be stressful at times, but surely all the massive positives outweigh the negatives you experience sometimes.

 

  1. Have good support around you! Running your own business can be a very lonely affair, especially if no one in your inner circle runs their own business so can’t relate to how you are feeling. It needn’t be, however as there are so many business support networks around in the form of monthly groups, networking opportunities, online communities etc. where you can meet up, get out the office and talk to like-minded people who can offer advice, support and a new way of thinking about things. Don’t underestimate a simple coffee with a friend or family member too! A nice chat to whinge and whine to get things off your chest can do the world of good – as they say a problem shared is a problem halved! – so make sure you have a lot of people around you who you can talk you when things are getting too much as this support can make the difference to help you succeed.

 

  1. Work out your plan! If you are on a weight loss plan, for example, how great does it feel when you hit your weekly/monthly target and keep knocking those targets out the park! How motivating it is to see yourself working hard to achieve this positive life changing goal. The same logic can be applied to building and making a success of your own business. Take the time to work “on” your business by setting time aside to plan your goals and create a bigger picture of what you want to achieve. Identify realistic goals and objectives and create a roadmap that guides you towards that success! Make sure you regularly review your master plan and check your progress toward achieving your goals. When you see yourself hitting those goals you will feel a sense of motivation and fulfilment knowing you are one step towards where you want to be. Importantly, don’t feel sad if you don’t hit your goal, simply assess what you missed and learn what you need to do to make sure you hit it next month… you’re only human remember!

 

  1. Book your next holiday! The logic here is that you will always have something to look forward to. Taking a break, even if its just a few days away is so important for a business owner. A holiday refreshes you, gets you a change of scenery, reminds you how good you really have it (after all, you didn’t have to ask anyone else’s permission to go on holiday – you just did it because you could as you’re the boss!) and that time away even gives you a chance to miss your business! All of which gear you up for an ultra-positive stint for when you get back to your desk!

 

What are your top tips for staying motivated as a business owner?

How to Build More Members of Your Facebook Group

Groups for Pages, enables the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups and more than 100 million people see Groups as the most important part of their experience on Facebook. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community.

Whether you choose to have just a Facebook Page, Group or Both in your Facebook marketing mix, Here’s a quick overview of the positive features for each:

 

Facebook Page

  • Built-in analytics (Page Insights).
  • Call-to-action button (e.g. Sign Up, Book Now, Learn More) on your Facebook Page.
  • Boost your Facebook Page and Page posts with Facebook ads.
  • Like and comment as your Facebook Page.
  • Add apps and services to your Facebook Page, so that your fans can easily order a product, make a booking, get a quote and more.

 

Facebook Group

  • Built-in analytics (Group Insights) now.
  • Set your Facebook group as private (Closed or Secret).
  • Post documents, create polls, and even buy and sell in your Facebook group.
  • Group chat with your group members.
  • Members receive notifications about new posts to the Group.

 


Click Here to Learn How to Set Up Facebook Groups for Pages


 

10 Things you Can Use Your Facebook Group For:

  • Building Relationships
  • Growing a Community
  • Establishing Yourself as an Expert
  • Share your Blog Posts
  • Drive Traffic to your Website
  • Grow Your Subscriber / Email List
  • Launch New Products and Sell Existing Ones
  • Host Trainings
  • Find Partners

 

Tips For Growing your Group

  • Engage With Your Members Regularly

When your community is in its initial small stage, there might not be many posts from your community members. Help cultivate conversation by regularly (perhaps 2/3 times a week) adding relevant, helpful conversations to encourage engagement. For example, you could welcome your new members every Monday, initiate a discussion on every Wednesday, and invite members to share their weeks’ achievements on Friday.

 

  • Use Analytics to Inform Your Strategy

Group Insights can be accessed by clicking on “Group Insights” on the left sidebar. Here, you can find out insights such as how your Facebook Group is growing, when your members are most engaged, and who your most engaged members are. Use these metrics and insights to inform your community-building strategy.

 

  • Host Regular Events

Hosting events is a great way to get community members involved and attract inactive members back to the community. In-personal meetups help to reinforce the connections made online, making the relationships more meaningful. Here are some online and offline events you could host:

  • AMAs (Ask-Me-Anything) with a community member or industry expert
  • Q&As with someone from your company
  • Talks and panel discussions
  • Mastermind sessions or community discussions
  • Casual get-to-know-each-other gatherings such as brunch, picnic, dinner, etc.

 

Once you have planned your event, create an event in your Facebook Group and invite members to attend.

 

  • Email Your List and Invite them to Join

If people subscribe to your email list, send them a welcome email with a link to join your group!

 

  • Write a Blog Post Promoting Your Facebook Group

This is a great way to get in front of a new audience and attract more people to your group. You can use this piece of content and promote it on Pinterest, Instagram, and Facebook to expand your reach.

 

  • Leverage Your Friends and Group Members

Encourage your members to invite their friends in your post, group description and per private message directly when inviting them to your group. You may also encourage your group members to help you and reward those who put in the most effort.

 

  • Advertise Your Group

Remember to promote the link to your group on other social media sites like Twitter or in YouTube videos etc, wherever you can. You should also look to post the link to your group in similar groups and invite members directly to join your group via private message. Don’t be spammy with this technique though, simply ‘like’ other members posts and write them a private message, asking them to join your group so you can create new relationships at the same time and they will more likely have a look at your post in your own group.

 

Top Tip: Get rid of Spammers. Admonish or delete spammers to keep your group clean and on topic. Decide who you are going to accept in your group and check out their profiles if necessary.

 

  • Make Sure you Respond to Every Post in Your Group

You want to reward people for posting high quality content into your group, so reward them by commenting and letting them know how much you like what they’re posting. Think positive reinforcement.

 

  • Give Your Group What They Want

You’ll be surprised at how being of service will build your client base, no matter what your business is. Ask people what their needs, wants and desires are, and structure your posts around that. The more you can fill a need, the better.

7 Things You Must Do Every Month to Keep Your Social Media Profiles Fresh!

In order to keep your social media platforms fresh, relevant and effective there are several monthly maintenance jobs you need to complete. By regularly monitoring your pages and making it a habit to assess your settings, competitors and other important aspects, you ensure that your social media marketing is highly effective helping you to maximise your ROI.

 

  • Update Your Bios and Descriptions: Are your descriptions on your platforms relevant and up to date? Ensure you regularly update your bios with and new key information, links, messages or any other important information such as a new email address or website link.

 

  • Update Your Logos, Cover Images, Banners and Backgrounds: Are you logos and other visual identity covers up to date and relevant? By updating your social media logo and cover images to represent the current trends, seasons and any other important info like offers, sales and promotions, you keep your pages feeling fresh for your fans and followers.

 

  • Organise your Followings: If you follow a lot of blogs or have a large Twitter following it is worthwhile getting organised with up to date lists that contain the content and people you want to be able to find easily. On Twitter itself you can create lists based on interests or organise the updates from important users and influencers, if you already utilise this feature then ensure it is kept up to date and organised. If you don’t use Twitter lists then it’s worthwhile that you start.

 

  • Assess your Competitors Pages: Regularly examining what your competitors are doing on their social media platforms can reveal a lot of useful information to help you inform your own strategy. Explore keys are such as which social media platforms they are using, How engaged their fans are, what types of content they share , which types of content draw the most engagement, are they doing anything new? And are they using any social media platforms that you aren’t?

 

  • Review Page Permissions and Privacy Settings: It is important for security purposes that you review who has access to your social media pages, both people and third party applications and update these permissions accordingly. Ideally if a person who knows your passwords has since left your business you should change all of your passwords immediately. As a general rule of thumb however you should look to update your passwords on a quarterly or every few months basis.

 

  • Explore New Options and Keep up With Trends and Developments: Every month you should look at any emerging trends and developments in your industry and social media platforms that you need to be aware of and that you can utilise. Regularly check to see if you’re missing out on any new network features that could benefit you by checking the official websites and blogs of your social media platforms. You should also be up to date on industry trends, developments and any new emerging social media platforms by regularly reading articles and following industry influencers.

 

  • Revisit and Assess Goals: Key to your success is meeting your social media goals and objectives so ensure you regularly take a look at your analytics across your social media platforms to ensure you are meeting all aspects of them. As time progresses you may find your strategy and goals need to change or adapt therefore it is important to regularly assess your goals and ensure they are still the ones you want to aim for.

 

Useful Tools and Apps to Help You Market Smart

Updating Facebook, creating images for Pinterest; posting a stream of Tweets and or crafting your weekly blog post – all of these tasks can easily eat away at your day until there is little or no time for anything else. Those with the budget can hire a dedicated social media manager to do all this for them, but for a cash-strapped start-up with no budget for a freelancer, it can feel like a struggle to get your marketing successfully off the ground. Be thankful therefore, that there are a huge variety of great tools available that are all specifically designed to address these issues.  Utilising the ready available tools to help you manage your social media presence will make the whole process significantly more streamlined and free up your day for other important tasks to growing your business.

 

  • Canva

Visual content is vital in your social media marketing. Turn to Canva to help you easily produce high-quality, eye-catching mages for free or if you have a budget, gain access to thousands of graphics and photos. They offer numerous templates that help your images look like a great designer has done them (but in the fraction of the time and cost!).

 

  • Buffer

Buffer makes allows you to create a posting schedule for your Twitter, LinkedIn, Facebook, Pinterest and Google+ pages all in one place, which makes posting your social-media content across multiple social media accounts is a whole lot easier.

 

  • Brand24

Brand24 delivers real-time information on what’s been said as well as what is going on with your competition. This continual insight not only saves you having to search around for what people are saying about your brand, but it will help you effectively respond to positive and negative comments across your social-media platforms, so you can stay engaged with your audience and utilise any potential sales opportunities.

 

  • Cyfe

Cyfe is a cloud-based service that allows you easily monitor and share all of your vital business data from one single location in real-time. It delivers detailed reports related to SEO, Google Analytics, AdWords and brand mentions. Cyfe can also help with industry and competitor research as a business intelligence tool, helping to turn data and trends into actionable insights.

 

  • Social Clout

Social Clout is a social media monitoring and analytics tool, that looks at where you can make significant improvements in engagement, campaigns and keywords. It delivers reports on demographics and social-media results, providing data on multiple social-media accounts to help you track the progress and be able to note the differences in responses across platforms.

 

  • AgoraPulse

If you use Facebook and Twitter for business, this tool enhances what you can do with both social-media platforms, allowing you to manage all Social Media messages in one place, schedule and publish content. It also offers solutions for customer relationship management, applications, analytics reports, contests and more.

 

  • Follower Wonk

Follower Wonk helps you find, analyze and optimize your social-media efforts solely for Twitter. You can get richer data about your followers, where they are located, and when they tweet plus the ability to locate new influencers and optimise your own tweets.

 

  • Inkybee

This social-media tool provides a way for you to locate and connect with influencers (bloggers, social-media celebrities etc.) in your industry who can elevate your brand and help open you up to and attract more potential customers.

 

  • Sendible

A popular and powerful social-media tool, Sendible brings together all aspects of your social-media management responsibilities. From gathering all posts and comments into one dashboard for analysis, measurement and engagement. To publishing, collaboration, mobile tools and customer relationship management.

 

  • Openr

This tool lets you add a relevant, targeted promotional message to any page you share on your social-media profiles. The result is more leads and traffic while helping you learn more about your audience.

 

  • Socedo

Socedo automates the lead generation process by bringing in relevant social prospects through social media into your sales pipeline. The platform matches users’ interest with your defined criteria and engages prospective customers, automatically using a customisable workflow. This tool also provides insights and analytics and insights allowing you to fine-tune the workflow in order to get better quality leads.

 

  • Hooks App

The Hooks app is an alert system to use on your iPhone allowing you to stay up to date on anything through push notifications. There are hundreds of channels, including music, weather, sports scores, weather, stock prices, shipping tracking and even a channel to let you know when a concert from a certain artist is upcoming. Think of any channel, then think of anything you want to be notified of on that channel, whether it’s every time a certain person tweets or when a website is down. For example, to do a Twitter alert, just set up the app, go to Twitter search and plug in the hashtag. You will then get an alert on your phone every time someone tweets that hashtag.

 

  • TwitShot

TwitShot is a free tool that’s a combination of a website, Chrome extension and iOS app that simplifies the way you find images for your tweets. With TwitShot, you can easily drop photos into tweets. Simply drop in a URL for whatever piece of content you want to tweet, and TwitShot will scrape the site and find all image options. This is much more efficient than downloading and re-uploading an image when you want to tweet.

 

  • Google Trends

Google Trends is a free service that provides you with on-demand insight into what people are searching for and whether it’s increasing or decreasing as a trend.  Simply type in a couple of keywords and compare their interest activity. Google Trends tracks activity on these keywords all the way back to 2004, and shows if activity is increasing or decreasing, relative to the other search term. You can do this worldwide, but or search by country and get insights into what people are searching for, see whether the trend is moving up or down and more.

 

  • Firefox Web Shortcuts

If use the Firefox web browser, there are some cool tricks you can utilise. For example, hold down Cmd+Opt+M (for Mac) or Ctrl+Shift+M (for Windows) to see how your site looks on mobile. By holding down Cmd+Opt+Q (Mac) or Ctrl+Shift+Q (Windows) you can also see how your web page loads and what’s slowing it down. This is great way to test and troubleshoot your website.