by Scarlett Darbyshire

How to Ensure Your Business is a Social Media Success

Checklist

How to Ensure Your Business is a Social Media Success

Social media can be a goldmine for businesses—or a frustrating void where your posts disappear into the digital abyss. But fear not! With the right strategy, a dash of creativity, and a sprinkle of consistency, you can turn your social media presence into a success story. Here’s your guide to making it happen:

1. Set Clear Goals (And Actually Stick to Them)

If you don’t know what you’re aiming for, how will you know when you succeed?

  • Define Your Goals:
    • Are you looking for brand awareness, more sales, or customer loyalty?
    • Be specific: “Increase Instagram engagement by 20% in 3 months” beats “Do better on social.”
  • Why It Matters: Clear goals keep you focused and help measure your progress.

2. Know Your Audience Like Your Best Friend

Social media isn’t a one-size-fits-all game.

  • What to Do:
    • Research your audience’s age, interests, and online habits.
    • Use analytics tools to see what content they love (and what they scroll past).
  • Pro Tip: Don’t waste time creating TikToks for a crowd that lives on LinkedIn.

3. Pick the Right Platforms (Less is More!)

You don’t have to be everywhere—just where your audience is.

  • Where to Focus:
    • Instagram for visual content.
    • LinkedIn for professional networking.
    • TikTok for snappy, trend-driven videos.
  • Bonus Tip: It’s better to excel on 2 platforms than flop on 5.

4. Create Scroll-Stopping Content

In a sea of endless posts, yours need to stand out.

  • What Works:
    • High-quality images and videos.
    • Clear, compelling captions.
    • Value-driven posts (think tips, humor, or inspiration).
  • Experiment: Mix up your formats—Reels, polls, carousels, or behind-the-scenes sneak peeks.

5. Be Consistent (But Not Annoying)

Posting regularly builds trust and keeps you top-of-mind.

  • How to Stay Consistent:
    • Create a content calendar to plan posts in advance.
    • Post at optimal times when your audience is online.
  • Warning: Don’t post so much that people mute or unfollow you!

6. Engage Like a Human, Not a Robot

Social media is a two-way street.

  • What to Do:
    • Respond to comments and DMs promptly.
    • Like and share user-generated content.
    • Join conversations—don’t just broadcast messages.
  • Pro Tip: Show some personality! People follow people, not faceless brands.

7. Use Hashtags Wisely

Hashtags can help new audiences discover your content—if you use them right.

  • How to Do It:
    • Use a mix of popular and niche hashtags (e.g., #SmallBusinessLove and #CustomCandles).
    • Don’t overdo it—5-10 hashtags are plenty.
  • Test & Learn: Check which hashtags bring the most engagement.

8. Leverage Analytics (AKA, Don’t Guess)

Data is your best friend when it comes to social media success.

  • What to Track:
    • Engagement: Likes, comments, shares.
    • Reach: How many people see your posts.
    • Conversion: Clicks to your website or sales page.
  • Why It Matters: Analytics show what’s working—and what’s not.

9. Stay on Top of Trends (But Be Authentic)

Jumping on trends can boost visibility, but don’t force it.

  • What Works:
    • Participate in challenges or use trending sounds (if they align with your brand).
    • Add your unique twist to popular content.
  • Warning: If it feels awkward or inauthentic, skip it. Your audience will notice.

10. Invest in Paid Ads (Smartly)

Organic reach is great, but paid ads can supercharge your efforts.

  • How to Start:
    • Use boosted posts to target specific audiences.
    • Test different ad formats like carousel ads, stories, or videos.
  • Pro Tip: Start small, analyze results, and scale up successful campaigns.

11. Collaborate with Influencers or Partners

Teaming up with the right people can expand your reach.

  • How to Do It:
    • Partner with influencers who align with your brand and values.
    • Collaborate with complementary businesses for cross-promotions.
  • Why It Works: Their audience becomes your audience.

12. Adapt and Evolve

Social media changes fast—what worked last year might flop today.

  • How to Stay Agile:
    • Keep an eye on new features (like Instagram Threads or TikTok SEO trends).
    • Test different strategies and learn from failures.
  • Mindset Tip: Treat your social media as a living, evolving project.

Final Thoughts

Success on social media doesn’t happen overnight, but with a clear plan, engaging content, and genuine interactions, you can make it work for your business. Remember, social media is about building connections—not just posting for the sake of it.

What’s your top tip for social media success? Share it below—we’d love to hear from you!

by Scarlett Darbyshire

The Lazy Girl’s Guide to Running a Successful Business

(Work Smarter, Not Harder)

Let’s be real: not everyone dreams of 4 a.m. wake-up calls, color-coded planners, and 12-hour workdays. Some of us prefer to hit snooze, drink our coffee slowly, and maybe binge a few episodes of our favorite show between tasks. But here’s the secret: you don’t need to hustle 24/7 to run a successful business.

This guide is for all the lazy (or efficiency-obsessed) gals out there who want the success without burning out.

1. Outsource Like a Queen

Why do it yourself when you can pay someone else to do it better and faster?

  • What to Delegate:
    • Social media management
    • Bookkeeping
    • Graphic design
    • Customer service

Pro Tip: Use platforms like Fiverr or Upwork to find affordable freelancers.

Lazy Girl Motto: Focus on what you’re good at, and let others handle the rest.

2. Automate EVERYTHING

Technology is your best friend when laziness is your default setting.

  • Tools You Need:
    • Social Media: Schedule posts with tools like Buffer or Later.
    • Emails: Use automated email responders with Mailchimp or ConvertKit.
    • Payments: Set up recurring invoices and payment reminders with PayPal or Stripe.

Lazy Girl Motto: Why do it every day when you can set it up once and forget it?

3. Create a Killer Workflow

Systems save lives (and nap time).

  • How to Streamline:
    • Batch tasks: Dedicate one day to creating content, another to admin work.
    • Use templates for everything—emails, proposals, contracts.
    • Keep a “Lazy Girl SOP” (standard operating procedures) document to make your tasks idiot-proof (even for yourself).

Lazy Girl Motto: Work once, benefit forever.

4. Embrace the “Good Enough” Mentality

Perfectionism is a time thief.

  • What to Remember:
    • Most people won’t notice if your Canva graphic isn’t perfectly aligned.
    • Done is better than perfect.
    • Focus on delivering value, not nitpicking details.

Lazy Girl Motto: Strive for progress, not perfection.

5. Make Passive Income Your BFF

Why work for money when your money can work for you?

  • Ideas for Lazy Income Streams:
    • Create a digital product (like an e-book or online course).
    • Set up an affiliate marketing program.
    • Offer memberships or subscriptions.

Lazy Girl Motto: Earn while you sleep—or binge-watch your favorite series.

6. Build Relationships Without Leaving Your Couch

Networking doesn’t have to mean uncomfortable small talk or fancy events.

  • How to Connect Lazily:
    • Send personalized LinkedIn messages.
    • Leave thoughtful comments on social media posts.
    • Host virtual coffee chats or webinars.

Lazy Girl Motto: Build connections in your pajamas.

7. Master the Art of Saying “No”

Lazy girls know that time is their most valuable resource.

  • How to Protect Your Time:
    • Say no to projects that don’t align with your goals.
    • Decline unnecessary meetings (or keep them short and sweet).
    • Outsource or automate tasks that drain your energy.

Lazy Girl Motto: No is a complete sentence.

8. Monetize Your Laziness

If being chill is your superpower, turn it into part of your brand.

  • Ideas:
    • Share your “work smarter, not harder” tips on social media.
    • Create a blog or course teaching others how to simplify business processes.
    • Build a personal brand around being a relatable, low-maintenance entrepreneur.

Lazy Girl Motto: Turn your vibe into a revenue stream.

9. Rest is Productive

Successful lazy girls know when to step back.

  • How to Recharge Without Guilt:
    • Schedule “off” days where you don’t think about work.
    • Take power naps to boost productivity later.
    • Remember, burnout is way less productive than resting.

Lazy Girl Motto: Self-care isn’t selfish—it’s strategy.

10. Celebrate Small Wins

Running a business is hard work, even when you’re doing it the lazy way.

  • How to Celebrate:
    • Treat yourself to something nice for hitting milestones.
    • Share your wins with your audience to keep the momentum going.
    • Acknowledge that you’re killing it, one lazy step at a time.

Lazy Girl Motto: Every win counts—even if it was easy.

Final Thought: Work Smarter, Not Harder

Running a successful business doesn’t mean running yourself into the ground. By working strategically, outsourcing wisely, and embracing simplicity, you can achieve your goals while still living your best (lazy) life.

Now go forth, conquer your to-do list, and reward yourself with a snack. You’ve earned it.

What’s your favorite lazy girl hack for business success? Drop it in the comments!

by Scarlett Darbyshire

How to Make Your Social Media Content Stand Out in All the Noise

With millions of posts, stories, and reels flooding timelines every second, it’s easy to feel like your content is just another drop in an ocean of noise. But fear not! Standing out isn’t about shouting the loudest—it’s about being strategic, creative, and true to your brand. Here’s how to cut through the chaos and grab your audience’s attention.

1. Know Your Audience (Really Know Them)

Understanding your audience is the foundation of standout content.

  • Why it Matters: If you’re talking to everyone, you’re talking to no one.
  • How to Do It:
    • Study your audience demographics and interests.
    • Use polls and questions to learn what they care about.
    • Tailor your tone, visuals, and topics to align with their preferences.

Example: If your audience is eco-conscious Gen Zers, focus on sustainability tips or eco-friendly product features.

2. Focus on Quality Over Quantity

The algorithm might reward consistency, but it punishes mediocrity.

  • Why it Matters: Posting fewer, high-quality pieces of content will get you more engagement than churning out low-effort posts.
  • How to Do It:
    • Invest time in creating visually appealing graphics and videos.
    • Ensure your captions are engaging and error-free.

Pro Tip: If you can’t maintain daily posting, aim for 2–3 impactful posts per week instead.

3. Use Eye-Catching Visuals

People scroll fast, so your content needs to stop them in their tracks.

  • How to Do It:
    • Use bold colors, clean designs, and dynamic layouts.
    • Experiment with movement—GIFs, reels, and animations perform well.
    • Add high-quality photography or graphics that match your brand aesthetic.

Example: A bakery could post a slow-motion video of gooey chocolate being poured over a cake.

4. Nail Your Hook in the First Two Seconds

Whether it’s a video, caption, or graphic, the first impression counts.

  • Why it Matters: People decide whether to engage with your content in seconds.
  • How to Do It:
    • Start videos with an intriguing question or unexpected statement.
    • Use bold, clickable captions like “This could save you $100 today.”

5. Be Authentic and Relatable

Perfect is boring. People want real connections.

  • Why it Matters: Authenticity builds trust and keeps people coming back.
  • How to Do It:
    • Share behind-the-scenes content.
    • Use humor or share struggles your audience can relate to.
    • Write like you talk—ditch the corporate jargon.

Example: Instead of a generic “We’re so excited for this launch,” say, “We’re running on coffee and nerves, but the launch is HERE!”

6. Lean into Storytelling

People love a good story—it’s what makes them stop and engage.

  • Why it Matters: Stories create emotional connections, making your content more memorable.
  • How to Do It:
    • Share how your product solves real problems.
    • Highlight customer stories or testimonials.
    • Take your audience on a journey—whether it’s how you made something or the lessons you’ve learned.

Example: A fitness coach could share a client’s transformation story with before-and-after visuals.

7. Use Trends Wisely

Jumping on trends can boost visibility—if done right.

  • Why it Matters: Being timely shows your brand is paying attention.
  • How to Do It:
    • Only participate in trends that align with your brand values.
    • Put your own twist on them to make them unique.

Example: Instead of copying a trending dance, a bookstore could use the audio to showcase their “bestselling book shuffle.”

8. Encourage Interaction

Social media is a two-way street—invite your audience to join the conversation.

  • Why it Matters: Engagement boosts your visibility in the algorithm.
  • How to Do It:
    • Ask questions or run polls.
    • Use “tag a friend” prompts.
    • Respond to comments and DMs to build relationships.

Example: A skincare brand might post, “What’s your #1 skincare tip? Drop it below!”

9. Leverage User-Generated Content (UGC)

Let your audience create content for you.

  • Why it Matters: UGC feels more authentic and relatable to potential customers.
  • How to Do It:
    • Encourage customers to share photos or videos using your product.
    • Repost UGC (with permission) and thank the creator.

Example: A coffee shop could repost a customer’s beautiful latte art photo.

10. Stay Consistent with Branding

Your audience should recognize your content instantly.

  • Why it Matters: Consistency builds trust and brand recognition.
  • How to Do It:
    • Use the same colors, fonts, and tone across posts.
    • Develop a unique style or “voice” that sets you apart.

Example: A travel brand might always use pastel tones and dreamy captions like, “Where will you wander today?”

11. Analyze and Adapt

Pay attention to what works—and what doesn’t.

  • Why it Matters: Analytics help you refine your strategy and create better content.
  • How to Do It:
    • Check engagement metrics on each post.
    • Identify trends in what your audience responds to.
    • Adjust your posting schedule or content format as needed.

Final Thoughts

Standing out in a noisy social media world doesn’t require a megaphone—it just takes clarity, creativity, and authenticity. By knowing your audience, creating high-quality content, and engaging meaningfully, you’ll not only rise above the noise but also build a loyal community that keeps coming back for more.

What’s your favorite way to make your content stand out? Let us know in the comments—or better yet, show us!

by Scarlett Darbyshire

Why Your Business Doesn’t Have to Jump on Every Social Media Trend

Let’s talk about trends. They’re flashy, fun, and promise to make your business go viral if you just hop on at the right time. But here’s the truth: not every trend is meant for your business.

In fact, chasing trends like a cat chasing a laser pointer can leave your brand looking confused, desperate, or—worst of all—forgettable. So, before you start planning your next #IceBucketChallenge or lip-sync reel, let’s explore why skipping some trends might actually be the best thing for your business.

1. Not Every Trend Fits Your Brand

You’ve probably seen brands that have no business dabbling in a trend trying to force it. (Remember when that tax preparation company jumped on TikTok dances? Yeah, still cringing.)

  • Reality Check: Just because everyone else is doing it doesn’t mean it aligns with your values, tone, or audience.
  • Pro Tip: Stick to what makes sense for your brand. If you sell legal services, you don’t need to jump on a trend about funny parenting fails.

2. Your Audience Might Not Care

Trends are often designed to grab attention, but is it the right attention? Ask yourself:

  • Does this trend appeal to my target audience?
  • Will it help me achieve my business goals, or is it just a flashy distraction?

Example: If your customers are mostly professionals over 50, they probably don’t care about the latest Gen Z meme.

3. Trends Burn Out Fast

By the time you’ve planned, filmed, and posted your on-trend content, it’s possible that the trend is already so last week. Social media moves at lightning speed, and hopping on trends can feel like running on a hamster wheel.

  • Alternative: Focus on evergreen content—things that will still be relevant next month, next year, or even next decade.

4. Trying Too Hard Can Backfire

There’s nothing worse than looking like the “cool” parent trying to impress teenagers. (Yes, we’re looking at you, brands that use “slay” unironically.)

  • Risk: If your attempt at a trend feels forced, it can make your business seem out of touch or inauthentic.
  • Solution: Stick to trends that feel natural and authentic to your brand voice.

5. It Drains Your Resources

Creating trendy content takes time, energy, and money—resources that might be better spent elsewhere.

  • Instead of investing in the latest trend, focus on building a consistent social media presence. Quality > novelty every time.

6. You Risk Losing Your Brand Identity

If you’re constantly chasing trends, your followers might start to wonder: Who are you, really?

  • Reality Check: Trends come and go, but your brand’s voice, mission, and values are what keep customers coming back.

7. Standing Out Matters More Than Blending In

Trends are popular because everyone is doing them. But do you really want your business to look like everyone else’s?

  • Alternative: Create original content that showcases what makes your business unique. You’ll stand out more than if you’re just one more voice in a crowded trend.

8. Trends Don’t Equal Results

Going viral might feel like a win, but does it translate to actual sales, loyalty, or growth?

  • Reality: A trendy video might get likes and views, but it doesn’t guarantee meaningful engagement or ROI.

When Should You Jump on a Trend?

Of course, not all trends are bad. Here’s how to decide if one’s worth your time:

  1. It aligns with your brand values and voice.
  2. Your audience is engaging with it.
  3. You have the resources to do it well.
  4. It’s fun, relevant, and feels authentic.

Example: If you’re a bakery and there’s a trend about unusual cupcake flavors, go for it! But if you’re a CPA firm… maybe sit that one out.

Final Thoughts: Trends Come and Go, But Your Brand Is Forever

Jumping on every trend might make your social media feel busy, but it won’t necessarily make it better. Focus on staying true to your brand, creating content that resonates with your audience, and leaving the FOMO behind.

Remember: your business doesn’t need to be trendy to be successful—it just needs to be authentic.

What’s the weirdest trend you’ve seen a business try to pull off? Share your favourites in the comments!

by Scarlett Darbyshire

Why You Need to Get Offline and Go Out in the Real World (Sometimes)

Let’s face it: the internet is great. You’ve got memes, endless streaming, and the ability to argue with strangers about pineapple on pizza. But while the digital world is full of cat videos and dopamine hits, there’s this place called outsidethat you may have heard of. It’s wild, it’s real, and yes, it’s still there—even if your Wi-Fi isn’t.

Here’s a funny (but very real) reminder that sometimes, you just need to close the laptop, silence the notifications, and step out into the actual world.

1. Nature Doesn’t Have Blue Light

When was the last time your eyeballs weren’t glued to a screen? If your retinas could talk, they’d be screaming for a break.

  • Outside Solution: The sun! It’s a giant light bulb that doesn’t require a charger. Bonus: fresh air is free, and no app updates are required.

2. Real People > Profile Pictures

Your online friends are great, but when was the last time you interacted with someone’s actual face? Spoiler: people in 3D are surprisingly fun.

  • Offline Perk: No filters, no perfectly curated captions, and nobody saying “LOL” instead of laughing for real.

3. Coffee Tastes Better Without a Zoom Background

You know what’s wild? You can have coffee with someone in person. No laggy audio, no awkward “Can you hear me now?” Just you, them, and a cup of overpriced caffeine.

  • Pro Tip: Baristas exist in the real world, and they love when you order with your mouth instead of clicking buttons.

4. You Can’t Smell Flowers Through Instagram

Posting a photo of a sunset or a flower is nice, but do you know what’s even better? Actually experiencing it. Turns out, flowers smell amazing, and sunsets are way cooler without the pressure of finding the perfect hashtag.

  • IRL Reminder: The world doesn’t care if you document it—it’s still beautiful.

5. Fresh Air Won’t Ask for Your Password

The internet wants to know everything about you. Fresh air just wants you to breathe it in.

  • Fun Fact: No CAPTCHA tests required to take a walk.

6. Your Couch Is Plotting Against You

The longer you stay glued to your devices, the more your couch becomes your frenemy. Sure, it’s comfy, but it’s also enabling your hermit habits.

  • Offline Challenge: Stand up. Walk outside. Your couch will forgive you, we promise.

7. Memories Are Better Than Notifications

That little red dot on your screen? It’s a trap. Real memories are made when you’re not constantly refreshing your feed.

  • Try This: Leave your phone at home (or on silent) and go do something ridiculous, like mini-golf or karaoke. Your notifications will still be there when you return.

8. IRL Awkwardness Builds Character

Online, you can carefully craft your words. Offline, you get to embrace the awkward magic of real conversations.

  • Bonus: Nobody’s going to screenshot your real-life bloopers (unless your friends are very mean).

9. The Internet Will Still Be There When You Get Back

Here’s the best part: you don’t have to choose between the digital and real worlds. The internet isn’t going anywhere, so take a break and come back refreshed.

10. You’re More Interesting Than Your Browser History

Scrolling endlessly might make you feel busy, but it doesn’t make you interesting. Real experiences—travel, friendships, trying weird foods—are what give you great stories to tell.

  • Tip: Get out there and create some “you had to be there” moments.

Final Thoughts: Log Off, Live More

The internet is a wonderful place, but it’s not the place. Life happens out there, in the fresh air, with real people, real laughter, and zero Wi-Fi required. So, unplug for a while. Your browser tabs can wait, but the real world won’t.

What’s the longest you’ve gone without checking your phone? Share your survival stories in the comments—if you’re not too busy being offline, that is.

by Scarlett Darbyshire

How to Rescue Your Business When It’s Circling the Drain (Without Losing Your Sanity)

Let’s be real: running a business is like juggling flaming swords while riding a unicycle. Sometimes, things don’t go as planned, and suddenly, your once-thriving venture feels like it’s circling the drain. But don’t panic! With the right mindset and a solid strategy, you can turn things around. Here’s how to rescue your business before it goes under—and maybe even laugh a little along the way.

1. Accept the Reality Check (No Denial Zone)

First things first: admit there’s a problem. Ignoring dwindling sales or mounting expenses won’t magically fix them. Take a deep breath, channel your inner superhero, and face the numbers head-on.

  • Pro Tip: Grab a snack before diving into the data—emotional eating is totally allowed during business crises.

2. Identify the Problem (Is It You? Be Honest)

Every business slump has a root cause. Maybe it’s poor marketing, a weak product, or (gasp) a little self-sabotage. Ask yourself:

  • Are you targeting the wrong audience?
  • Are expenses way out of control?
  • Did you spend too much time watching Netflix instead of strategizing?

3. Cut the Dead Weight

If it’s not bringing value to your business, it’s time to let it go. This could mean:

  • Trimming unnecessary expenses (goodbye, fancy coffee subscription).
  • Discontinuing products or services that aren’t profitable.
  • Letting go of that shiny new tool you swore would “change everything” but hasn’t.

Remember: A lean business is easier to save than a bloated one.

4. Listen to Your Customers (Yes, Even the Complainers)

Sometimes, the answers are right in front of you—hidden in customer feedback. Ask your audience what they love, hate, and wish you’d do differently.

  • Pro Move: Run a quick survey, or dive into reviews and social media comments. Brace yourself for brutal honesty—but hey, you’ll survive.

5. Focus on What’s Working (Double Down on the Good Stuff)

Even if your business feels like a sinking ship, there’s usually at least one lifeboat. Maybe it’s a product that’s still selling or a loyal customer base. Identify what’s working and put all your energy there.

  • Example: If your candles are flying off the shelves but your handmade mugs are collecting dust, it’s time to pivot to wax over clay.

6. Get Creative with Marketing (Because Desperate Times Call for Bold Ideas)

If your marketing strategy isn’t delivering, it’s time to shake things up.

  • Try a quirky social media campaign.
  • Offer an irresistible deal to loyal customers.
  • Collaborate with another business to expand your reach.

Pro Tip: Humor goes a long way. If your business is struggling, own it! People love an underdog story.

7. Ask for Help (Seriously, It’s Okay)

You don’t have to go through this alone. Reach out to mentors, peers, or even your most trusted customers. You’d be surprised how much insight (and support) others can offer.

  • Consider: Hiring a consultant or coach to bring fresh ideas and perspective.

8. Refresh Your Brand (Sometimes, It’s All About the Glow-Up)

If your business feels stale, maybe your brand needs a refresh. Update your logo, revamp your website, or rethink your messaging. Sometimes, a new look can reignite interest and excitement.

  • Pro Move: Announce your rebrand with a bang—give people a reason to pay attention.

9. Remember Why You Started

When you’re in the thick of a business slump, it’s easy to lose sight of your original passion. Take a moment to reflect:

  • Why did you start this business?
  • What made you excited in the beginning?
    Reconnecting with your “why” can reignite your motivation and help you find a path forward.

10. Be Prepared to Pivot (Flexibility Is Your Superpower)

Sometimes, the business you started isn’t the business you need to save. Be willing to adapt, whether that means tweaking your products, shifting to a new market, or completely rethinking your approach.

  • Example: If your brick-and-mortar store isn’t working, maybe it’s time to go online.

11. Don’t Forget Self-Care (Burnout Won’t Help Anyone)

Saving your business is important, but so is your mental health. Make time to rest, recharge, and do something that makes you laugh (even if it’s just watching funny dog videos).

  • Pro Tip: A clearer mind leads to better decisions.

12. Celebrate Small Wins (Because You’re Doing the Thing)

Every little victory counts. Land a new client? Celebrate. Break even this month? Celebrate. Didn’t cry in your car today? You guessed it—celebrate.

Final Thoughts: You’ve Got This

Yes, your business might feel like it’s circling the drain, but it’s not over until you say it is. With some hard work, creative thinking, and a little humor, you can pull it back from the brink. After all, you’ve already done the hardest part—starting it in the first place.

Have you ever rescued a struggling business? Share your tips (and hilarious missteps) in the comments! Let’s laugh and learn together.

by Scarlett Darbyshire

How to Regain Focus After Dealing with Difficult Clients or Customers

Every business owner or freelancer knows the sting of a bad client or customer experience. Maybe they ghosted you after weeks of work, demanded more than agreed upon, or sent an email so long it could qualify as a novel. Whatever the case, bad clients can zap your energy and make you question everything. But don’t let one (or a few) bad apples derail your entire groove. Here’s how to bounce back and regain focus.

1. Allow Yourself to Vent (Briefly)

Bad experiences are frustrating, and it’s okay to feel upset. But instead of bottling it up, let it out in a constructive way:

  • Call a friend or fellow business owner and rant for 10 minutes.
  • Write it all down in a journal (then close the notebook and move on).
  • Talk to your pet—they’re great listeners and always on your side.

Once you’ve let it out, don’t dwell on it. Acknowledge your feelings, then pivot to solutions.

2. Reframe the Experience

Yes, dealing with difficult clients is annoying, but every bad experience is also a learning opportunity. Ask yourself:

  • What could I do differently next time? (e.g., clearer contracts, better boundaries).
  • Was this truly within my control, or was this just a mismatched client?
    Reframing turns frustration into growth and prevents the same issues from repeating.

3. Take a Mental Break

Sometimes, you just need to step away to clear your head.

  • Go for a walk, do a quick workout, or meditate for 10 minutes.
  • Watch a funny video or listen to an uplifting podcast.
  • Treat yourself to a favorite activity—whether it’s baking, painting, or dancing like no one’s watching.

A fresh perspective often comes after some well-deserved distance.

4. Remember Your Wins

When one client or customer knocks you down, it’s easy to forget about all the great ones. Take a moment to reflect:

  • Revisit glowing testimonials, kind emails, or successful projects you’re proud of.
  • Make a “win board” or list of accomplishments to remind yourself that you’re awesome.
    Bad clients are the exception, not the rule—don’t let them define your work.

5. Set Clearer Boundaries

If difficult clients are becoming a pattern, it might be time to adjust your processes:

  • Review your contracts: Are expectations clear? Does your agreement include protections for scope creep or late payments?
  • Improve your onboarding: Use intake forms or discovery calls to weed out clients who aren’t the right fit.
  • Learn to say no: Not every client is worth the stress. Politely decline those who show red flags early on.

6. Focus on the Clients Who Light You Up

Bad clients can overshadow good ones, but don’t let them steal the spotlight. Dedicate your energy to the customers or clients who value your work and make your job enjoyable.

  • Send a thank-you note to a loyal client.
  • Share positive feedback or case studies on social media to attract more of your ideal audience.
  • Remind yourself that good clients are out there—and they’re looking for someone like you.

7. Give Yourself Permission to Move On

Dwelling on a bad experience won’t change it. Give yourself permission to let it go and focus on what’s next.

  • Create a ritual to “close the chapter” (e.g., deleting the email thread, writing a goodbye letter you don’t send, or simply saying, “That’s behind me now”).
  • Shift your attention to a new project, idea, or client that excites you.

8. Build a Support System

Every business owner faces challenges. Surround yourself with people who understand the ups and downs.

  • Join a mastermind group or online community.
  • Reach out to a mentor or peer for advice.
  • Share your experience with trusted colleagues—they might have tips for handling similar situations.

9. Revisit Your “Why”

Why did you start your business in the first place? What drives you to keep going?

  • Reconnect with your purpose and remind yourself that one bad experience doesn’t diminish your passion or expertise.
  • Revisit your long-term goals and refocus on the big picture.

10. Use the Energy to Level Up

Bad experiences often spark big changes. Use your frustration as fuel to improve your business:

  • Update your workflows.
  • Create new policies to protect your time and energy.
  • Raise your rates—because let’s be honest, the most difficult clients are often the cheapest ones.

Conclusion

Dealing with bad clients or customers is never fun, but it’s a part of business that can ultimately make you stronger. Vent, learn, and move on—but don’t let a bad experience hold you back. You’ve got this, and the next great client is just around the corner.

Have you had a challenging client experience? Share your funniest or most ridiculous story (anonymously, of course) in the comments below!