by Scarlett Darbyshire

How to Ensure Your Business is a Social Media Success

Checklist

How to Ensure Your Business is a Social Media Success

Social media can be a goldmine for businesses—or a frustrating void where your posts disappear into the digital abyss. But fear not! With the right strategy, a dash of creativity, and a sprinkle of consistency, you can turn your social media presence into a success story. Here’s your guide to making it happen:

1. Set Clear Goals (And Actually Stick to Them)

If you don’t know what you’re aiming for, how will you know when you succeed?

  • Define Your Goals:
    • Are you looking for brand awareness, more sales, or customer loyalty?
    • Be specific: “Increase Instagram engagement by 20% in 3 months” beats “Do better on social.”
  • Why It Matters: Clear goals keep you focused and help measure your progress.

2. Know Your Audience Like Your Best Friend

Social media isn’t a one-size-fits-all game.

  • What to Do:
    • Research your audience’s age, interests, and online habits.
    • Use analytics tools to see what content they love (and what they scroll past).
  • Pro Tip: Don’t waste time creating TikToks for a crowd that lives on LinkedIn.

3. Pick the Right Platforms (Less is More!)

You don’t have to be everywhere—just where your audience is.

  • Where to Focus:
    • Instagram for visual content.
    • LinkedIn for professional networking.
    • TikTok for snappy, trend-driven videos.
  • Bonus Tip: It’s better to excel on 2 platforms than flop on 5.

4. Create Scroll-Stopping Content

In a sea of endless posts, yours need to stand out.

  • What Works:
    • High-quality images and videos.
    • Clear, compelling captions.
    • Value-driven posts (think tips, humor, or inspiration).
  • Experiment: Mix up your formats—Reels, polls, carousels, or behind-the-scenes sneak peeks.

5. Be Consistent (But Not Annoying)

Posting regularly builds trust and keeps you top-of-mind.

  • How to Stay Consistent:
    • Create a content calendar to plan posts in advance.
    • Post at optimal times when your audience is online.
  • Warning: Don’t post so much that people mute or unfollow you!

6. Engage Like a Human, Not a Robot

Social media is a two-way street.

  • What to Do:
    • Respond to comments and DMs promptly.
    • Like and share user-generated content.
    • Join conversations—don’t just broadcast messages.
  • Pro Tip: Show some personality! People follow people, not faceless brands.

7. Use Hashtags Wisely

Hashtags can help new audiences discover your content—if you use them right.

  • How to Do It:
    • Use a mix of popular and niche hashtags (e.g., #SmallBusinessLove and #CustomCandles).
    • Don’t overdo it—5-10 hashtags are plenty.
  • Test & Learn: Check which hashtags bring the most engagement.

8. Leverage Analytics (AKA, Don’t Guess)

Data is your best friend when it comes to social media success.

  • What to Track:
    • Engagement: Likes, comments, shares.
    • Reach: How many people see your posts.
    • Conversion: Clicks to your website or sales page.
  • Why It Matters: Analytics show what’s working—and what’s not.

9. Stay on Top of Trends (But Be Authentic)

Jumping on trends can boost visibility, but don’t force it.

  • What Works:
    • Participate in challenges or use trending sounds (if they align with your brand).
    • Add your unique twist to popular content.
  • Warning: If it feels awkward or inauthentic, skip it. Your audience will notice.

10. Invest in Paid Ads (Smartly)

Organic reach is great, but paid ads can supercharge your efforts.

  • How to Start:
    • Use boosted posts to target specific audiences.
    • Test different ad formats like carousel ads, stories, or videos.
  • Pro Tip: Start small, analyze results, and scale up successful campaigns.

11. Collaborate with Influencers or Partners

Teaming up with the right people can expand your reach.

  • How to Do It:
    • Partner with influencers who align with your brand and values.
    • Collaborate with complementary businesses for cross-promotions.
  • Why It Works: Their audience becomes your audience.

12. Adapt and Evolve

Social media changes fast—what worked last year might flop today.

  • How to Stay Agile:
    • Keep an eye on new features (like Instagram Threads or TikTok SEO trends).
    • Test different strategies and learn from failures.
  • Mindset Tip: Treat your social media as a living, evolving project.

Final Thoughts

Success on social media doesn’t happen overnight, but with a clear plan, engaging content, and genuine interactions, you can make it work for your business. Remember, social media is about building connections—not just posting for the sake of it.

What’s your top tip for social media success? Share it below—we’d love to hear from you!

by Scarlett Darbyshire

How to Seamlessly Incorporate Social Media into Your Website

Social Media Tabs

Your website is your online headquarters, and social media is your networking powerhouse. When you integrate the two effectively, you create a powerful, interconnected web presence that can drive engagement, boost credibility, and even increase sales. But how do you incorporate your social media into your website without it looking like a chaotic mess? Here’s how to do it the right way.

1. Add Social Media Icons to Your Website

The easiest way to connect your social media with your website is through clickable icons.

  • Where to Place Them:
    • Header or footer (for easy access).
    • “Contact Us” or “About” pages.
  • Tips for Success:
    • Use consistent, recognizable icons for platforms like Facebook, Instagram, Twitter, and LinkedIn.
    • Link them directly to your profiles—no one likes playing “Find the Page.”

2. Embed Social Media Feeds

Why tell visitors you’re active on social media when you can show them?

  • How to Do It:
    • Use widgets or plugins to embed feeds from Instagram, Twitter, or Facebook.
    • Highlight your latest posts, updates, or promotions in real time.
  • Bonus Tip: Choose a clean, minimal design to avoid overwhelming your page.

Pro Tip: If your content is mostly memes and cat videos, make sure it aligns with your brand tone before embedding!

3. Add Social Sharing Buttons

Want people to share your blog posts, products, or announcements? Make it easy for them.

  • How to Do It:
    • Add social sharing buttons to key pages like blogs, product pages, or event announcements.
    • Use plugins like ShareThis or AddThis for seamless integration.
  • Why It Matters: Your audience does the marketing for you—what’s better than free publicity?

4. Highlight User-Generated Content (UGC)

Social proof is powerful. Show off the love your customers are giving you on social media.

  • How to Do It:
    • Create a gallery of customer photos tagged with your product or hashtag.
    • Use tools like Taggbox or TINT to display UGC directly on your website.
  • Bonus: Add a “Shop the Look” feature if you’re in e-commerce for extra functionality.

5. Create a Social Media Hub or Page

Dedicate a section of your website to your social media presence.

  • Ideas for a Social Hub:
    • A page featuring your most engaging posts and videos.
    • Links to your profiles with a CTA (e.g., “Follow us for daily tips!”).
    • Testimonials or shoutouts from followers.

Pro Tip: Label it something creative like “What’s Happening Online” or “Our Social Side.”

6. Incorporate Social Media CTAs

Every page of your website is an opportunity to guide visitors toward your social media.

  • How to Do It:
    • Add CTAs like “Follow us for updates!” or “Tag us @YourHandle to be featured!”
    • Include them at the end of blog posts, in sidebars, or on thank-you pages.
  • Why It Works: People love clear directions—and a little nudge can go a long way.

7. Use Social Media Login Options

Make your website user-friendly by allowing visitors to sign up or log in using their social media accounts.

  • Why It’s Useful:
    • Simplifies the user experience.
    • Encourages people to connect with your brand on multiple platforms.
  • Platforms to Use: Facebook, Google, or LinkedIn (depending on your audience).

8. Feature Social Media Testimonials and Reviews

Have glowing comments on your social media? Showcase them!

  • How to Do It:
    • Create a carousel or slider of top reviews from your social media pages.
    • Include screenshots or reformat them into a testimonials section.
  • Why It’s Effective: Nothing builds trust like hearing it straight from your audience.

9. Promote Social Media Campaigns

Running a hashtag campaign, giveaway, or special event? Highlight it on your website!

  • How to Do It:
    • Add banners or pop-ups promoting the campaign.
    • Embed posts or videos related to the campaign for context.
  • Bonus Tip: Create a dedicated landing page with instructions and updates.

10. Integrate Social Media Analytics

Track how well your website-social media connection is performing.

  • What to Use:
    • Google Analytics: To see referral traffic from social media.
    • Native analytics (e.g., Instagram Insights, Facebook Analytics) for engagement data.
  • Why It Matters: Use the data to refine your strategy and make the integration even better.

Final Thoughts

Incorporating your social media into your website isn’t just about adding links or widgets—it’s about creating a seamless experience for your audience that bridges your platforms. When done right, your website and social media will work together to build your brand, engage your audience, and drive results.

Got any other tips for integrating social media into a website? Share them below—we’d love to hear your ideas!

by Scarlett Darbyshire

How to Rescue Your Business When It’s Circling the Drain (Without Losing Your Sanity)

Let’s be real: running a business is like juggling flaming swords while riding a unicycle. Sometimes, things don’t go as planned, and suddenly, your once-thriving venture feels like it’s circling the drain. But don’t panic! With the right mindset and a solid strategy, you can turn things around. Here’s how to rescue your business before it goes under—and maybe even laugh a little along the way.

1. Accept the Reality Check (No Denial Zone)

First things first: admit there’s a problem. Ignoring dwindling sales or mounting expenses won’t magically fix them. Take a deep breath, channel your inner superhero, and face the numbers head-on.

  • Pro Tip: Grab a snack before diving into the data—emotional eating is totally allowed during business crises.

2. Identify the Problem (Is It You? Be Honest)

Every business slump has a root cause. Maybe it’s poor marketing, a weak product, or (gasp) a little self-sabotage. Ask yourself:

  • Are you targeting the wrong audience?
  • Are expenses way out of control?
  • Did you spend too much time watching Netflix instead of strategizing?

3. Cut the Dead Weight

If it’s not bringing value to your business, it’s time to let it go. This could mean:

  • Trimming unnecessary expenses (goodbye, fancy coffee subscription).
  • Discontinuing products or services that aren’t profitable.
  • Letting go of that shiny new tool you swore would “change everything” but hasn’t.

Remember: A lean business is easier to save than a bloated one.

4. Listen to Your Customers (Yes, Even the Complainers)

Sometimes, the answers are right in front of you—hidden in customer feedback. Ask your audience what they love, hate, and wish you’d do differently.

  • Pro Move: Run a quick survey, or dive into reviews and social media comments. Brace yourself for brutal honesty—but hey, you’ll survive.

5. Focus on What’s Working (Double Down on the Good Stuff)

Even if your business feels like a sinking ship, there’s usually at least one lifeboat. Maybe it’s a product that’s still selling or a loyal customer base. Identify what’s working and put all your energy there.

  • Example: If your candles are flying off the shelves but your handmade mugs are collecting dust, it’s time to pivot to wax over clay.

6. Get Creative with Marketing (Because Desperate Times Call for Bold Ideas)

If your marketing strategy isn’t delivering, it’s time to shake things up.

  • Try a quirky social media campaign.
  • Offer an irresistible deal to loyal customers.
  • Collaborate with another business to expand your reach.

Pro Tip: Humor goes a long way. If your business is struggling, own it! People love an underdog story.

7. Ask for Help (Seriously, It’s Okay)

You don’t have to go through this alone. Reach out to mentors, peers, or even your most trusted customers. You’d be surprised how much insight (and support) others can offer.

  • Consider: Hiring a consultant or coach to bring fresh ideas and perspective.

8. Refresh Your Brand (Sometimes, It’s All About the Glow-Up)

If your business feels stale, maybe your brand needs a refresh. Update your logo, revamp your website, or rethink your messaging. Sometimes, a new look can reignite interest and excitement.

  • Pro Move: Announce your rebrand with a bang—give people a reason to pay attention.

9. Remember Why You Started

When you’re in the thick of a business slump, it’s easy to lose sight of your original passion. Take a moment to reflect:

  • Why did you start this business?
  • What made you excited in the beginning?
    Reconnecting with your “why” can reignite your motivation and help you find a path forward.

10. Be Prepared to Pivot (Flexibility Is Your Superpower)

Sometimes, the business you started isn’t the business you need to save. Be willing to adapt, whether that means tweaking your products, shifting to a new market, or completely rethinking your approach.

  • Example: If your brick-and-mortar store isn’t working, maybe it’s time to go online.

11. Don’t Forget Self-Care (Burnout Won’t Help Anyone)

Saving your business is important, but so is your mental health. Make time to rest, recharge, and do something that makes you laugh (even if it’s just watching funny dog videos).

  • Pro Tip: A clearer mind leads to better decisions.

12. Celebrate Small Wins (Because You’re Doing the Thing)

Every little victory counts. Land a new client? Celebrate. Break even this month? Celebrate. Didn’t cry in your car today? You guessed it—celebrate.

Final Thoughts: You’ve Got This

Yes, your business might feel like it’s circling the drain, but it’s not over until you say it is. With some hard work, creative thinking, and a little humor, you can pull it back from the brink. After all, you’ve already done the hardest part—starting it in the first place.

Have you ever rescued a struggling business? Share your tips (and hilarious missteps) in the comments! Let’s laugh and learn together.

by Scarlett Darbyshire

A LOVEly Valentine’s Day Social Media Marketing Plan 💘

Valentine’s Day is the perfect opportunity to engage your audience, promote your products or services, and spread love through creative campaigns. Here’s a step-by-step social media marketing plan to make the most of this romantic holiday.

1. Define Your Goals

  • Increase brand awareness.
  • Boost sales of Valentine’s Day-related products or services.
  • Engage your audience with themed content.
  • Grow your following with interactive campaigns.

2. Understand Your Audience

  • Singles: Focus on self-love and self-care.
  • Couples: Offer gift ideas, experiences, or services.
  • Friends/Family: Promote “Galentine’s Day” or thoughtful gestures.

3. Plan Your Content

a. Themed Content Ideas

  1. Promotions: Announce Valentine’s Day sales, discounts, or limited-time offers.
  2. Gift Guides: Share curated lists for last-minute shoppers.
  3. Self-Love Campaigns: Encourage followers to treat themselves.
  4. User-Generated Content: Create a branded hashtag for customers to share their love stories or how they use your products.
  5. Giveaways: Host a “Share the Love” giveaway for followers.
  6. DIY Tutorials: Post videos for Valentine’s crafts, recipes, or gift wrapping.
  7. Love Quotes: Share romantic or inspiring quotes with eye-catching visuals.
  8. Countdown: Build excitement with a Valentine’s Day countdown.

b. Content Formats

  • Videos: Share heartfelt stories, behind-the-scenes footage, or Valentine’s Day-themed reels.
  • Stories: Post polls, quizzes, and Q&As about Valentine’s traditions or preferences.
  • Graphics: Create visually appealing posts with red, pink, and gold color palettes.
  • Carousels: Showcase multiple gift ideas or customer testimonials.
  • Interactive Posts: Ask followers about their favorite Valentine’s Day memories or plans.

4. Schedule Posts in Advance

  • 2–3 Weeks Before Valentine’s Day:
    • Announce campaigns and promotions.
    • Share gift guides and planning tips.
  • 1 Week Before:
    • Post reminders for last-minute shopping or booking.
    • Share testimonials or reviews to build trust.
  • Valentine’s Day:
    • Post celebratory messages and encourage followers to tag loved ones or share their moments.

5. Engage with Your Audience

  • Respond to comments and DMs promptly.
  • Repost customer content using your branded hashtag.
  • Use Valentine’s Day-themed stickers, GIFs, and filters in your Stories.

6. Run Ads to Boost Visibility

  • Target ads toward couples, singles, or specific age demographics based on your audience.
  • Promote Valentine’s Day offers or events.
  • Use retargeting ads to reach visitors who viewed your website or products.

7. Collaborate with Influencers

  • Partner with influencers to create authentic Valentine’s Day content featuring your products.
  • Run joint giveaways to expand your reach.

8. Measure Your Results

After Valentine’s Day, evaluate your campaign’s success:

  • Track metrics like engagement, sales, and website traffic.
  • Analyze the performance of different content types.
  • Use insights to plan for future holiday campaigns.

Example Campaign Timeline

DateActivity
2–3 Weeks BeforeAnnounce promotions, create gift guides, and schedule content.
1 Week BeforePost reminders, highlight last-minute deals, and run ads.
Valentine’s DayShare celebratory posts, Stories, and user-generated content.
Post-Valentine’sThank your audience, recap the campaign, and share post-event promotions.

Would you like help designing content or ads for your Valentine’s campaign? ♥️

by Scarlett Darbyshire

How to Use Social Media for Business When You Absolutely Hate Social Media

YouTube Photo

Social media: it’s everywhere, it’s necessary, and it’s… not your thing. We get it. The endless scrolling, the pressure to post, the hashtags—it can feel overwhelming, shallow, or just downright annoying. But when it comes to growing your business, ignoring social media isn’t an option. Luckily, you don’t have to love it to make it work for you. Here’s how to use social media for your business without losing your mind (or your soul).

1. Embrace the “Set It and Forget It” Approach

Who said you have to be online 24/7? Automation tools can handle most of the heavy lifting.

  • What to do:
    • Use scheduling tools like Buffer, Hootsuite, or Later to plan and post content in advance.
    • Batch-create content once a week or month and let the tools do the rest.
  • Bonus: You can “post and ghost,” leaving social media to work while you focus on things you actually enjoy.

2. Focus on One or Two Platforms

You don’t need to be everywhere at once. Pick the platforms that make the most sense for your audience and business.

  • For visual content: Instagram or Pinterest.
  • For professionals: LinkedIn.
  • For bite-sized updates: Twitter (or whatever it’s called now).
  • For avoiding social media entirely: Google My Business and email marketing are your best friends.

3. Outsource the Pain

If you truly can’t stand social media, let someone else handle it.

  • Options:
    • Hire a social media manager or virtual assistant.
    • Collaborate with freelance content creators to craft posts and captions.
    • Use influencer partnerships to promote your brand (they do the posting, you reap the benefits).

4. Quality Over Quantity

You don’t need to post every day. A few high-quality posts that truly resonate with your audience are far more effective than daily filler content.

  • What works:
    • Share meaningful updates about your business.
    • Post behind-the-scenes content or customer stories.
    • Highlight your expertise with tips or tutorials.

5. Repurpose Everything

Create once, use everywhere. Maximize your effort by recycling content across platforms.

  • Turn a blog post into a carousel or infographic.
  • Use video snippets for Reels, TikToks, and YouTube Shorts.
  • Share the same content with slight tweaks across platforms (nobody’s keeping score).

6. Make It Fun (or at Least Tolerable)

If you hate social media, try finding ways to make it less of a chore:

  • Gamify it: Challenge yourself to create one great post in 15 minutes.
  • Use humor: Don’t take it too seriously—people love authenticity.
  • Experiment: Try formats like memes, GIFs, or polls to see what sticks.

7. Let Data Be Your Guide

You don’t have to guess what works—let analytics do the talking.

  • Check platform insights to see which posts perform best.
  • Focus your efforts on what drives results, and ignore the rest.
  • Celebrate every win, no matter how small.

8. Engage on Your Terms

Social media doesn’t have to consume your life. Set boundaries to avoid burnout:

  • Check your accounts only once a day (or less).
  • Turn off notifications.
  • Dedicate 10-15 minutes to responding to comments or messages and then log off.

9. Be Authentic

Hate social media? That’s okay—embrace it. Your honesty could actually resonate with your audience.

  • Post something like: “Not gonna lie, social media isn’t my favorite, but I love connecting with all of you. Here’s what we’ve been working on…”
  • Being real makes your brand relatable and approachable.

10. Remember the Bigger Picture

At the end of the day, social media is just a tool to grow your business. Focus on the results it brings rather than the process itself. Think about:

  • Increased visibility for your products or services.
  • Connecting with potential customers or clients.
  • Building credibility in your industry.

Conclusion:
You don’t need to be a social media superstar to use it effectively for your business. By setting boundaries, focusing on what works, and outsourcing when necessary, you can make social media work for you—even if you secretly (or not-so-secretly) hate it.

What’s your least favorite thing about social media? Share in the comments—let’s commiserate together!

by Scarlett Darbyshire

Running a Business When You’re an Introvert: Surviving and Thriving (Quietly)

Running a business is challenging. Running a business as an introvert? That’s a whole different ball game—one where you’re the MVP but also kind of want to sit on the bench and avoid small talk with the other players. Don’t worry, though. You can absolutely crush it as an introverted entrepreneur. You’ll just do it without networking parties or loud self-promotion. Here’s how.

1. The Home Office: Your Fortress of Solitude

Forget about open-plan coworking spaces. Your home office is where the magic happens, complete with noise-canceling headphones, plants that don’t ask questions, and an “I’m busy” aura that keeps everyone out.

  • Pro Tip: Add a “Do Not Disturb” sign—bonus points if it says something like, “Introverting in Progress.”

2. The Email is Mightier than the Phone

For an introvert, email is the ultimate tool: no awkward pauses, no small talk, and all the time in the world to craft the perfect reply.

  • Pro Tip: Use “Let me follow up via email” as your escape line for any unexpected phone call.

3. Networking, but Make It Introvert-Friendly

Traditional networking events are a nightmare (free snacks aren’t worth the small talk). Instead, try these introvert-approved alternatives:

  • Join niche online communities where you can lurk before engaging.
  • Build 1:1 relationships over virtual coffee chats (with your camera off, if possible).
  • Let your website and social media do the heavy lifting—hello, automated DMs!

4. Marketing Without the Megaphone

You don’t need to shout to get noticed.

  • Content Marketing: Write blogs, create guides, or start a newsletter. Share your expertise without ever stepping into the spotlight.
  • Social Media: Post engaging content at your own pace—no need for constant stories or lives.
  • Word-of-Mouth: Let your happy clients do the talking for you (because, let’s face it, they’re better at it anyway).

5. Client Meetings: The Introvert Survival Kit

Client meetings can be draining, but with a bit of strategy, you’ll come out unscathed:

  • Schedule Smart: Book meetings during your most energetic hours (a.k.a. not after 3 PM).
  • Prep Like a Pro: Have an agenda so you’re in control of the conversation.
  • Recharge Afterward: Block off post-meeting quiet time to recover.

6. The Power of Saying “No”

As an introvert, your energy is sacred. Protect it by mastering the art of saying “no.”

  • To unnecessary meetings: “Can this be an email?”
  • To overcommitting: “I’d love to, but my schedule’s full.” (Full of introverting, of course.)

7. Turning Your Introvert Superpowers Into Business Strengths

  • Deep Focus: Your ability to work solo for hours is perfect for tackling big projects.
  • Listening Skills: Clients love feeling heard—your thoughtful approach builds trust.
  • Creativity: Those quiet moments? They’re where your best ideas come to life.

8. Social Media? Post It and Ghost It

The thought of constant engagement on social media might be exhausting, but here’s the trick:

  • Create content in batches during your “extrovert moments.”
  • Schedule posts using tools like Buffer or Later.
  • Log off and let the algorithms do the work while you recharge.

9. Team Building (for When You’re Forced to Have a Team)

If you need to hire, build a team that respects your need for quiet time. Bonus: Introverts make excellent leaders—calm, thoughtful, and great at letting others shine.

  • Pro Tip: Implement Slack channels or Trello boards for communication so you can avoid unnecessary meetings.

10. Celebrate the Wins (Your Way)

You don’t need a big party to celebrate your success. Order your favorite takeout, binge-watch a show, or enjoy a solo dance party (dogs and cats allowed). Success looks different for everyone—especially introverts.

Conclusion:
Running a business as an introvert isn’t about changing who you are; it’s about building a business that works with your personality. Lean into your strengths, set boundaries, and embrace the quiet confidence that makes introverts so uniquely effective. You’ve got this—just don’t forget to schedule some alone time afterward.

What’s your best introvert-friendly business hack? Share it in the comments (or don’t—no pressure).

by Scarlett Darbyshire

Running a Business When You’re a Dog Mum: A (Fur)iously Funny Guide

Running a business is no walk in the park—unless you’re a dog mum. Then, it’s literally a walk in the park…while answering emails, chasing after your four-legged “assistant,” and praying they don’t eat another stick. Balancing entrepreneurship with dog motherhood is a unique skill set. Here’s how to survive (and maybe thrive) while keeping both your business and your furry companion happy.

1. Your Dog is Now Your Co-Worker

Every entrepreneur needs a team, and your dog is officially hired. Sure, they nap through meetings and demand snacks every 30 minutes, but at least they don’t talk back.

  • Their role: Emotional support and shredding your to-do list (literally).
  • Perk: They’ll never judge your 3 PM ice cream break.

2. Conference Calls vs. Bark Alerts

You’re on a Zoom call with a client, explaining your groundbreaking idea, when suddenly… WOOF WOOF WOOF! No, that’s not your business strategy; it’s your dog alerting you to the mailman’s presence.

  • Pro Tip: Mute is your best friend. Just like your dog is.

3. Morning Walks = Networking Opportunities

Every walk is a chance to promote your business. Got your logo on your sweatshirt? Business cards in your pocket? Your dog’s leash might as well be a marketing tool. Just don’t hand out slobbery cards.

4. Time Management: A Tail-Wagging Balancing Act

  • 7 AM: Walk the dog.
  • 8 AM: Work on your business plan.
  • 9 AM: Remove a squeaky toy from your dog’s mouth during a meeting.
  • 10 AM: Realize the toy is now in your mouth because they’re tugging the other end.

Scheduling is tricky, but hey, you’re multitasking like a pro.

5. Client Gifts? Try Dog-Approved Swag

Clients love personalized gifts. Why not throw in some branded dog treats or a cute bandana for their pups? Who can resist doing business with someone who understands the real decision-makers in the family?

6. Doggy Distractions: The Struggle is Real

You’re in the zone, nailing your latest project, when suddenly a paw smacks your keyboard. Congratulations! You’ve accidentally sent an email that says “wooooof” to a potential investor.

  • Solution: Give them their own “workstation.” A Kong toy stuffed with peanut butter works wonders.

7. Celebrating Wins with Your Pup

Closed a big deal? Time to celebrate! Your dog doesn’t care about the numbers, but they’ll be thrilled if it means an extra treat or a trip to the dog park. Bonus: They’ll never complain about your happy dance.

8. Marketing Inspiration from Your Dog

  • Social Media Content? Post adorable photos of your dog “helping” you work. (Spoiler: People will care more about the dog than your actual work.)
  • Tagline Ideas? “Work hard, play harder, nap hardest.”
  • Mascot Material? Your dog is already the face of your brand. Lean into it.

9. Lessons from Your Furry Mentor

  • Live in the moment.
  • Take breaks (preferably outside).
  • Celebrate the little things (like finding an old tennis ball under the couch).
  • Wag your tail after every success—literally or metaphorically.

10. Embrace the Chaos

Running a business while being a dog mum isn’t about perfection—it’s about finding joy in the mess. Whether you’re cleaning up chewed documents or brainstorming your next big idea during fetch, you’re making it work.

Conclusion:
Being a dog mum and an entrepreneur means you’ve already mastered patience, multitasking, and cleaning up disasters. So, if you can handle your pup’s antics, you can handle anything business throws your way. Just remember: Treats aren’t just for dogs. You deserve one, too.

What’s your funniest dog-mum-business story? Share it in the comments—bonus points for photos of your “assistant”!