Create A Winning Social Media Marketing Plan With This Easy Peasy Checklist ✔️

Developing a clear, concise and thorough social media marketing plan should be the first thing any business does when starting to use social media to market their business. Having a clear plan will make the difference between a social media presence that thrives and is effective and one that isn’t. Constructing your plan needn’t be a daunting task however, it is simple answering several key questions to ensure that you clearly know the direction to take to develop an effective presence that helps you achieve the results you want for your business. Start your marketing plan today by answering these several fundamental questions;


 

What Objectives do I want my Business to Achieve by Using Social Media?

Whether you want to use your social media presence to gain exposure for your brand, directly educate and interact with your customers, promote specific products and services or all of the above, clearly identifying your objectives is the critical first step towards a successful social media presence. Identifying your objectives in the beginning ensures you will be able to tailor your content and posting schedule to maximise effectiveness and provide value to your customers. Having clear objectives also ultimately helps you to accurately measure your success as you will be aware of the most appropriate metrics to track efficiently.

Common Social Media Objectives

  • Build Brand Awareness
  • Drive Traffic to Website
  • Providing Customer Service
  • Engage with Fans
  • Establish Thought Leadership
  • Launch New Products or Services
  • Generate Leads
  • Increase Sales
  • Research and Insight
  • Build your Community
  • Improve SEO
  • Competitive Analysis

 

What Platforms am I Going to use for my Business?

What you platforms you choose to use will ultimately depend on where your customers are and what are right for your business. Spend the time researching where your current customers are online and what platforms can be best utilized with your resources and business. The key is to not spread yourself too thinly across lots of social media platforms just because you think this will gain your business more exposure, rather it is much more effective to run a handful of platforms consistently and efficiently and to spend the time reviewing the platforms you are on to make sure they are as effective as they can be. You should also keep up to date with research into new technologies and platforms that your business could potentially utilise in the future.

Selecting the Right Social Media Platforms for Your Business

The key to choosing the right social media platforms relies on you having a clear understanding of your objectives for social media, your target audience and what resources/ information you have to share as having a clear idea of these will inform you of which platforms are going to be the most effective for you. Ultimately ask yourself these three questions;

Purpose – What information do you want to share with and communicate to your audience?
Format – In what format is the best way to present this information? Videos, Podcasts, extended pieces of writing etc.
Platform – Which social media platform will allow me to share this message best and which platform has the correct audience that I want to reach?

 


Have I Done my Research?

A successful social media presence is always aided by a good, solid foundation of prior research. You should look to do initial research into key areas such as your competitor’s social media, your target audience demographics, the latest trends and news in social media, marketing and business as well as many others. Conducting research and paying attention to changes in your industry and audience for example should also be a regular and active occurrence as things, especially social media, evolve and change so you need to keep up to date to ensure your strategy is as relevant and effective as possible.

Market Research – Who is your target audience? How do they behave on social media? Where are they online?

Your Competitors – Which platforms your competitors are using? Are they directly engaging with prospects online? What are they good at online? In which areas could they improve? Can you get case studies? (both successful and unsuccessful examples?

Latest business and social media news, trends and techniques – Do you know the latest techniques on your social media platforms that are effective? What is changing in social media and/or business that could affect your marketing?

 


Who are My Target Audience?

Determining the audience that you want to reach and engage with on social media is fundamental to your strategy. Whether your target audience is your current or potential clients or customers, affiliate businesses, thought leaders or all four, your aim is to create a successful social media strategy that matches and is tailored towards understanding and acting on your target audience’s behaviors online. What are your target audience’s interests? Where do they spend their time online? In what format do they like to digest their content online? These are a few of many questions that you need to know the answers to in order to develop a successful and targeted social media strategy that will bring real results for your business.

 


Who is Going to Set up and Maintain My Business Social Media Platforms?

In the beginning you will need to decide who will implement and maintain your social media accounts. Whether you want to run them in-house or hire a social-media marketing manager or firm, you need to ensure that the person who is in charge of your platforms can effectively represent your brand and know how to create and maintain a successful social media presence. That person is going to ultimately control how your business is presented to others in the online world so you need to be absolutely confident that they are the right person for you and your business.

 


What is my Publishing Schedule?

Your publishing schedule is going to be ultimately dictated by three things, your business capabilities, the platform you’re using and your audience needs. In the beginning you will need to experiment to find a publishing schedule that works best for your business, goals and readers and is the perfect balance of what you want and what your audience wants. Part of this consideration is also understanding the nature of the platform you’re using to publish and whether it is one such as Twitter that favours several short updates per day or Facebook where posting 3 – 5 times a week is effective. Ultimately, how often you post is different for everyone and personal to your business so you when you are creating a publishing schedule you need to ask yourself, Can you keep this schedule consistently?, Can you always publish high-quality content at this rate? And will you have enough content for this schedule? Once you’ve discovered the most effective schedule for you, being consistent with your publishing schedule has the benefit of increasing SEO value, maximising value and engagement from readers and encourages readers to come back regularly for more.

 


 

How am I Going to Ensure my Business Branding is Representative and Consistent?

Having a social media presence is a great way to show a wider audience who you are, what you stand for and ultimately why they should love you. From this, it is important that you know clearly what your brand stands for and how this is going to be conveyed consistently and accurately across your platforms. This consideration needs to be applied to everything from the voice you want for your brand that can be consistently applied across all your posts to the creative aspects of your platforms- that is the overall presentation including the colour scheme and typography. By setting consistent guidelines over the presentation and integration of your branding into your social media platforms it ensures that all these factors support and are in line with your overall branding and help reinforce your message and brand.


 

What Resources/ Content do I have at my Disposal?

Each social media platform has a certain type of content that is best suited towards it, for example Pinterest and Instagram are both inherently visual and as such require good-quality and memorable images to be effective. From this, you need to understand what type of content that the platforms you are using are most effective and importantly what content resonates best with your audience. Once you are clear on both these aspects, you will be able to form an effective content strategy with maximised effectiveness. It is important that you share with your audience a diverse and interesting mix of content types that encourages engagement so you need to think about the types of questions you will ask, updates you will share and ultimately what resources do you have that you can utilise and repurpose for your social media platforms.

 


 

How am I Going to Measure the Success of my Social Media Marketing Efforts?

Tracking your social-media marketing metrics is fundamental as it helps gauge which tactics are successful and which areas are in need of improvement. From this, you need to have a clear vision of what your business objectives are for your social media presence and subsequently what are the most effective metrics you should therefore be analysing to ensure you are reaching those objectives. So whether you want to boost your personal brand through LinkedIn or use Facebook to drive traffic to your site, ensure you have clear objectives with your platforms and routinely assess whether you are successfully meeting those objectives and they are still relevant to you, and if they’re not then you will need to reevaluate.

 


Am I Going to Have to Create a Written Social Media Policy for my Employees?

If there are going to be several different administrators of your platforms or you run a business with staff members who have personal and/or business social media accounts, it is well worth creating a social media policy for your staff to sign so everyone is clear on their responsibilities and what is deemed appropriate and inappropriate behaviour when they are representing or discussing your business online.

 


Ultimately, Have I got a Clear Strategy?

Having a clear idea on every aspect of your social media marketing strategy is key to its success. Ultimately, you should easily be able to answer confidently and with clarity the below questions that form a basic marketing strategy. Part of maintaining a strong, successful presence is also to regularly assess whether certain aspects of your original strategy have changed (For example are your objectives still the same? Is there a new social media platform that your audience is using?) and then adjust your efforts accordingly. As you become a regular participant on social media you will find ways in which you need to improve certain areas and areas in which you excel in, so never stop learning and listening to what your audience and your analytics tell you.

  • Why do I need social media?
  • Who will be responsible for social networking?
  • Who are my audience?
  • What do I want to tell them?
  • How am I going to tell them?
  • What content am I going to create?
  • How often am I going to post?
  • Which social media sites will I use?
  • What tools will I use to measure my success?

 


 

How to Write an Effective Blog Post & 8 Content Topics to Get You Started

Blogging offers an easy way for businesses to share informative content with subscribers, fans and followers. Blogs are often considered at the heart of social media as they present the opportunity for you share better, more engaging content than a typical update on social media. This allows you to provide more value in every piece of content you create, helping you to connect with your audience more and become a valued source of information.

 

What’s Good About Blogging?

  • A great tool for improving search engine rankings
  • Adds personality to your website, showing a ‘human’ side to your business
  • Helps boost industry perception and can place you as an authority in your sector
  •  It’s inexpensive, there are many blog platforms such as WordPress that allow you
    to set up a Blog for free

 

What’s Not so Good About Blogging?

  • Not useful for companies that cannot be open with information
  • A successful blog takes a lot of thought and time so is not suitable for businesses without the time, talent or expertise

 

 

How to Write an Effective Blog Post

🔹Headline🔹
The headline represents one of the most important parts of your blog post. It is the deciding factor on whether a reader is compelled enough to click on and read your blog post or not and for this reason it needs to grab attention and be concise in stating to the reader the benefit of clicking the link and reading the content. Don’t stress out over your blog titles before you start writing. Often, the best titles come after you have already written a post. That being said, it can be helpful to come up with a basic title before you start writing. Whilst 9 times out of 10, you’ll change this title later on, it will in the beginning give you some direction and focus as you write. Whilst there is no
definitive perfect headline template, there are several key characteristics of a powerful headline that compels the reader to click on. Powerful headlines are very concise and specific, they focus on the reader and what interests them and also are keyword-optimised ensuring the right type of reader is going to find them.

✔️Focus on Blog Title Accuracy
Whilst it may be tempting (and is relatively easy) to come up with a headline that gets clicked, for example “10 Tips To Increase Your Productivity By 10,000%”. These types of crazy, outlandish headlines will ultimately destroy your credibility. You
need to ensure that whichever headline format you decide on, the basic premise of your title is accurate and when people click on your headline they are genuinely pleased with the content they discover as it meets their expectations and delivers on whatever promise the headline made.

✔️ Keep your Blog Title Length Short
According to Kissmetrics, the ideal length for a headline is just 6 words as it is easily digestible, short and snappy. When it’s not possible to stick to a 6-word limit however, Buffer suggests using your most important words at the beginning and end of your titles where readers are most likely to notice them.


✔️ Optimise your Blog Title for SEO and Click-throughs

If you want your blog posts to rank for specific keywords or phrases, placing these in your title is vital. Using keywords in your titles is also very important for getting people to click on your posts in the SERP’s (search engine results pages). When people search for a particular phrase, they’re highly likely to click on search results that closely match their search term.

✔️ Google Search
While it is important to include your keywords in your title, you also want to make sure your title is catchy and clickable and makes readers actually want to click through.

✔️ A/B Testing can Make all the Difference
Testing out various headlines on your audience is a time consuming but vital task as having the right headline can make all the difference.

 

 

Example Headline Templates That Grab Attention

  • How to Get The ______ you Want Using ______
  • 5 Secrets your ______ Won’t Tell you About ______
  • 10 Things ______ Can Teach You About ______
  • 5 Little Known Ways to ______
  • The Ultimate Step by Step Guide to ______
  • Best Practices for ______
  • 100 Shocking Statistics About ______
  • Now You Too Can Have ______ with These 5 Easy Steps
  • How to be a World-Class ______ Like ______
  • How to ______ a ______ You Can Be Proud Of
  • 10 Things you Must Know About ______ But Don’t
  • 15 Things you Never Knew about ______
  • 5 Unexpected ways to be Successful at ______
  • Why Your Business Needs to Know About ______
  • 3 Things You Must Do After ______
  • How to ______ in ______Days
  • 20 ______ Every ______ Should Include
  • 10 ______ Mistakes that I Should Have Done Differently
  • Why I Don’t Do ______
  • 11 ______ Tips I Wish I Had Known

 

 

🔹Opening Paragraph 🔹
The opening paragraph or introduction is meant to provide the setup for the main content and put the subject matter into context. This section of the blog post needs to clearly explain to the reader what your blog post is going to address and compel them to feel as though they will achieve a significant benefit from reading on and taking in what you have to say. As a general guide there are several key characteristics of a successful opening paragraph that you need to include.

✔️Be Direct: Online readers prefer to be clearly told what they are about to read and why they should do so. So avoid over complicated, artsy style writing and make it clear to the reader what you are talking about and why they should listen and take note.
✔️Be Concise and Compelling: The success of getting readers to read your whole post lies in how well you convince them at the start of your blog post that they simply have to read on. So whether you are offering exclusive content, a competition or some highly valuable advice, make it clear to the reader and in doing so give them a compelling reason to want to read on.
✔️Be Bold and Creative: Ensure you set yourself apart from other generic blog posts by being creative. Don’t stick to generic writing styles, layouts and subject matter as being bold but still informative and valuable can attract a lot of attention and encourage a reader to carry on and read the whole post.

 

🔹The Main Body 🔹
The main section of your blog will provide the substance to what you have outlined in your title and opening paragraph. It is important within this section you adhere to several characteristics that constitute a well written blog post;
✔️Logical Structure – You need to ensure that your blog follows a clear and logical structure that flows coherently, making the topic easy for your reader to understand.
✔️Short and Succinct Sentences – Short and succinct sentences ensure readers keep interest as it makes your content easily scannable and digestible, an important aspect for skim readers.
✔️Examples and Evidence – Providing evidence and examples that back up your points helps you appear more of an authority with your writing as well as helping your readers to grasp concepts by offering clear and obvious examples that clearly support what you are discussing.
✔️Images – Having a variety of images helps the visual appeal of your post as they break up the blocks of text and help to visually illustrate specific points.

🔹Conclusion 🔹
The conclusion should be a short statement that clearly summarises and wraps up your post. This is the area when you should also include a clear call to action in which you
direct the reader onto a next step after they have finished reading your post. Whether it is a link to an external site or encourages them to subscribe, you need to ensure the
connection with you doesn’t end when your blog post does.

 

🔹Proof Reading and Optimisation 🔹
Once you have finished writing your blog you need to consider the important factors of proof reading and optimisation before you publish your post. This process includes a thorough read through of your blog looking into areas such as formatting, grammar, spelling, keyword placement and other optimisation opportunities.

Look to analyse these several key areas;

  • Strategically Placed Keywords – By including relevant keywords and phrases that your target readers are using and strategically placing them throughout your blog post you tailor your content in a way that is going to ensure you are targeting reader’s needs and the chance for maximum search engine visibility. Look to strategically place these keywords across your post from your URL, to your blog title and subheadings.
  • General Formatting – Ensure your blog post is readable and visually appealing by thoroughly checking your formatting and paying attention to key areas such as including sub-headings to help break up text, breaking large blocks of text with images, being consistent with font choice and text size and generally ensuring ease of read with succinct sentence structure and clearly made points.
  • Correct Links and Visuals – If you have included links ensure that they point to the correct location. If you have included visuals such as pictures and videos also ensure you reference and credit where you got them from.

 

 

🔹8 Quick Content Ideas for Blog Posts🔹

Tips and How-To’s
Providing informative tips, advice and how-to posts can be very useful to your customers and has the added benefit of promoting your product and its uses.

Behind the Scenes/ A Day in the Life of
People love to see behind the scenes as it shows them an aspect of your business that they wouldn’t normally see. ‘Day in the life’ posts are a popular example.

Contests and Other Exclusive Content
Running a contest and sharing exclusive content always generate engagement and interest. Just make sure the content and/or prize you offer is relevant and valuable to your audience.

Relevant Industry News and Updates
If you know any relevant news/ events that are going to interest or affect your customers then share it with them and you will become a trusted industry news source.

Compile a Useful Resource List
If you come across any valuable and informative resources such as links, websites, books and products related to your business and industry, then share it with your customers. This can go some way towards establishing your blog as a trusted source of information.

Customer Testimonials / Success Stories
A customer testimonial goes a long way in terms of establishing credibility and interest in your product or service. So if you have received a good recommendation or someone has found another useful use for your product then share it on your blog.

Interviews with Industry Leaders/ Key Figures
If you have an industry expert that is of interest to your customers or have celebrity contacts then conducting an interview and sharing it on your blog is a sure fire way to attract attention, even more so if they share exclusive content.

Content that Helps Humanise Your Brand
Sharing stories from your business founders, staff members, charity work to your business morals and values and your business highs and lows helps your audience get to know and care about you as it shows there exists a real human behind your real business.

 

Top Tip: There are plenty of ideas for content out there. Every
book you read, event you attend, blog you visit and interview on
the news you hear, is rich with ideas for content. So keep your
eye out and keep a notepad handy so you always write down
any ideas.

 

But what happens for those times when you run dry? Here are four tools to help generate content for your blog:

✔️Google Trends: Google Trends keeps you up to date on the day-to-day pulse of your audiences’ interests. With Google Trends you can see the frequency and popularity of Google searches related to your topic and test the subject with Google Trends.
✔️MyBlogU: This free online platform allows you to crowdsource and brainstorm with other content creators.
✔️Quora: This is a crowd-sourced, question-and-answer website where questions are asked, answered, edited and organised by its community of users. This can help lead you to the types of questions that real people are asking. As well as having the benefit of building your authority, engagement, and traffic from being a regular contributor on Quora.
✔️Buzzsumo: A fantastic source for research, with Buzzsumo you enter a topic or a URL in its search box and then displays a wealth of information. Buzzsumo provides backlinks and shows the content that performs best on social media.

 


This is an excerpt from my new book “The Ultimate Beginner’s Guide to Social Media for Small Businesses” out now in Paperback on Amazon! For even more of a free preview head over there now! http://amzn.eu/2uuslrD


 

6 Essential Questions to Ask Before You Get Started Using LinkedIn Company Pages

With more than 562 million members in over 200 countries and territories, LinkedIn has established itself as the world’s largest online network for professionals. Having a company page on LinkedIn therefore can provide you with an invaluable platform for promoting your business, recruiting new talent and interacting and engaging with a wide audience of professionals in your industry.

Setting up a LinkedIn company page is fairly simple; it is the lack of creating a thorough marketing plan with essential factors regarding the running and development of a page that ends up with many businesses making costly mistakes. In order for you to ensure you don’t make these mistakes and fully maximise having a LinkedIn company page you need you ask yourself these 6 essential questions;

 

Who is Going to set up and Maintain my Business Page?
Before you begin, you need to have a clear idea of who is going to be creating and maintaining your LinkedIn company page. Whether you assign the role to an existing member of staff or hire an external social media manager you need to ensure that the person that will be in charge of representing your business on LinkedIn is capable, with the knowledge and experience of how to successfully utilise LinkedIn and ultimately make it a successful addition to your marketing strategy.

 

How Should I Portray my Business?
Like with any other public platform you need to consider how you are going to portray your business to others and how you are going to link it with your other marketing efforts. As part of this consideration you will need to address areas such as how you are going to tie your branding to the overall typography and visual aspects of the page to what type of voice you want to portray within your status updates and of course what your overall objectives are for the page. Making sure your business is presented in a representative and appealing way is crucial so you need to ensure you have a clear understanding of how you want your business to appear to your audience and how and what you can utilise to help you achieve it.

 

What Images and Resources can I Utilise?
LinkedIn allows you opportunities to utilise the visual on your page. From the large cover image to allowing a variety of content types to be shared within updates, it is vital that you pull your resources and utilise these areas to help make your business inform, engage and stand out from the crowd. So look to see what visual aspects of LinkedIn you can use to your advantage, remembering to choose attention-grabbing images that reflect your brand and draws people in to learn more about your business. You also could and should explore the use of different types of content within your updates, from podcasts to eBooks and using brand videos. Mixing up the types of content you share grabs attention and keeps people engaged so pull the resources you have at your disposal, from customer testimonials, product demonstrations videos, to webinar footage and behind-the-scenes pictures and share them with your audience.

 

Have I Got a Clear Content Strategy in Place?
Posting status updates lets you reach out to and share news with LinkedIn members who have chosen to follow your company page. From this you need to utilise this connection and form a content strategy that provides value to and resonates with your target audience. You will come to learn what content formats they prefer, what content they interact with most, at what times and how many updates you need to post daily or weekly to maximise effectiveness. Just remember to always share content that is going to entertain, inform and be relevant to your audience and you are likely to be rewarded with engagement and a two-way conversation with your followers that can create business opportunities, help you learn more about your customers’ needs and other beneficial information that can aid your business in the future.

 

How am I Going to Promote my Page?
You need to consider how you are going to let others know about your page which will involve utilising opportunities both online and offline. Online you can use a variety of methods from using your other social media platforms to encourage others to visit your page, to adding a LinkedIn “follow” button to your business website and putting your company page’s URL email signature and your e-newsletters. You can also encourage your employees to create their own LinkedIn profiles and ask them to interact with your business page by sharing statuses and directing connections to the page. Offline you can verbally tell others of your page in any conferences, meetings in addition to putting the URL on your business card, packing and anywhere else your customers/ prospects will see it.

 

How am I Going to Measure the Success of my Page?
How you define the success of you page will depend on what your overall objectives are for your page. Linkedin provides a range of analytics that show everything from who’s visiting your page to what types of content they click on, like and share and at what rates so remember to continually analyse these analytics to see whether you are meeting your objectives for your page and what if any areas are in need of improvement and revaluation.


 

This is an excerpt from my new book “The Ultimate Beginner’s Guide to Social Media for Small Businesses” out now in Paperback on Amazon! For even more of a free preview head over there now! http://amzn.eu/2uuslrD

 


 

20 Useful Things You Can Do When Business is Slow

Starting a business and making it work takes you on a difficult but rewarding roller coaster ride full of ups and downs. During the ‘ups’ when business is booming it can feel like there aren’t enough hours in the day with a busy schedule and feeling like there’s a million things on your mind becoming the norm. For many businesses however facing the ‘downs’ can hit you hard especially if you not prepared for or expecting it. Whether it’s a slow intake of new customers, a flurry of bad news and let downs or your sales have come to a grinding halt, when you suddenly realize your businesses is in the midst of a slow period it is crucial that you don’t panic and become disheartened or worried. Rather, take it as a learning curve for you to build your character and your business by capitalizing on those slow times and use the extra time you now suddenly have to help boost your business for the better.

 

Touch Base with Old Clients

Whether it’s an email, a card or a meeting in person, taking the time to touch base with people you have dealt with in the past can be very rewarding. A simple email giving them some tips/advice/articles you think may be useful to them or even a greetings card thanking them for something they did, by getting in touch you show that you genuinely care about the relationship you had. This in the clients mind could make them remember how much they liked you, which could encourage them to hire you for something new or recommend you to others.

 

Write or Update your Business Plan

If you already have a business plan, then take the time to go through and do an audit. Go through, assess and update important areas such as whether your business goals are still the same? Has your market changed in some big way? And whether your circumstances have changed dramatically. If you didn’t create a business plan in the beginning (shame on you if you didn’t! 🙂 ) then take the time you now have to do one. They needn’t be a daunting document and there are many useful templates out there to help you and make it straight forward. StartUp Donut is a great place to start.

 

Take an Online Class or Join a Peer Group to Learn Something new to Expand Your Knowledge/Skill Set

Whether it’s joining an online class, seminar or signing up to a local peer group with fellow business owners, actively learning something new and gaining valuable life lessons and advice from others is a great way to boost your skillset and help you develop valuable knowledge and contacts that you can apply to your future efforts to help boost your business. If you want to know more about utilizing social media then sign up to an industry influencer seminar, or if you want to learn a new business skill then sign up for a course online. You will be thankful you did when you find yourself busy again and utilizing the newly learnt skill!

 

Audit and Refresh Your Website

Your website should portray you in the best light by looking professional, having up to date information, well placed calls to action and good quality SEO friendly content amongst a whole host of other important factors. Your website ultimately needs to work as hard as you do in terms of attracting future clients so it’s vital that you take the time to do a website audit and overhaul your website if it’s not portraying your business in the way you want it to.

 

Create a Marketing Schedule for the Weeks, Months or Year Ahead

When you have completed a clear, visual and well thought out plan for your marketing and promotional schedule (either weekly, monthly or yearly) it brings a great sense of accomplishment knowing that the crucial task of marketing your business is organized, working together and not to mention, for the most part, has already been done in advance as you will have done the hard part of creating promotions, tying them in with holidays and having your weekly content ideas etc., planned, organized and in place. You will be thankful that you have done this and had the time spare to do it well as when times start to get busy again you will inevitably not find the time to do it as you find your marketing efforts slip further down the to do list.

 

Create New Business Cards

In the same way that your website reflects who you are, so too does your business cards. So now is a great time to assess your cards and determine whether they simply need new updated information (inclusion of a new social media platform you have joined, or a change of phone number for example) or whether it is time to order new ones so they portray you in the best light and fit in with your business image. I highly recommend MOO.

 

Do Something Creative and Start an Exciting New Project

Have you ever wanting to write a short story or poem, get into painting or take that local cookery class you heard about? Whatever it is that gets you active, positive and gets those creative juices flowing, use the time you have available to you now to just do it! Not only is it great to do things you enjoy (as a starting a business can feel like it consumes your whole life) you may find the creative inspiration for something new in your business. Sometimes all it takes is a break from the everyday routine to give your mind and body a boost.

 

Create a Free Resource

Everyone loves a freebie, and creating a free resource that is valuable, informative and useful to your clients and target audience, is a great way to attract attention and boost engagement. Whether it’s a how to guide, a useful template or something else relevant to you, ensure you utilize it and maximize its investment by making people sign up to receive it or visit your website to download it. That way you not only help portray yourself as a valuable source of industry knowledge, but you also can help generate attention to your business.

 

Read a Book to Boost your Knowledge/Skill set

Whether it’s a book on business from an influential millionaire successful business owner or a straightforward book on how to utilize a particular social media channel, reading a book and empowering yourself with new knowledge is a great way to get inspired and learn a new skill or even mindset that can help you get positive and boost your business.

 

Host a Giveaway to Grab Attention

Hosting a giveaway is a surefire way to generate engagement and interest in your business. Whether it’s a free product, a free consultation or a gift voucher, make sure the prize is interesting, relevant and promoted well.

 

Organize Your Computer

The likelihood is that during your super busy times you have let things slip a bit on your desktop with documents here, there and everywhere with a distinct lack of organized structure. By completely refreshing and organizing your computer, including everything from having clear, logical and organized folders for your all documents, to only having relevant website bookmarks and removing all installed software that you no longer want or use, you will magically clear your computer and your mind allowing you to feel fresh, clear and focused.

 

Create Templates

Whether it’s a template showing you how to construct a powerful blog post, a written account of the workflow in the event of a new project/client, a reply email that you can personalize whenever a potential client emails you or a general report template, by creating templates that you can easily use and reference, you take the hassle out of these everyday tasks which frees up time for you to focus on other things for your business. Something you will be very thankful for when you become very busy again!

 

Check Your Google (and Social Media Platform) Analytics

Take the time to thoroughly assess your analytics for your website and social media platforms as you will learn a wealth of important information that can affect and dictate your marketing and general business strategy. Analytics are there to help you make your marketing more effective so make sure you thoroughly analyze your analytics and respond and adapt accordingly to what the information is showing you to ensure your website and platforms are effective as they can be moving forward.

 

Do a Social Media Audit

By conducting a thorough audit of your social media platforms you ensure they remain fresh, relevant and highly effective, helping maximize your ROI. From making sure your bios and descriptions are up to date, updating your logos, cover images, banners and backgrounds, to assessing what your competitors are doing on their pages and even revisiting and assessing your goals and objectives for each platforms, use your time to have a good look at your profiles to make sure they are reflective of the image you want to portray and are as effective as they can be.

 

Create Something Useful That You Can Sell

Similarly with creating a resource to give away for free, you can just as easily create one to sell. Whether it’s an eBook, a seminar or even a PowerPoint presentation, ensure you target your audience and fill your resource with valuable, informative and useful content and promote it well so that they can buy and benefit from it. Not only is this great in terms of helping develop yourself as an informed authority in your area, but it is also a great way to earn extra income which can be much needed when business is slow.

 

Research, Research, Research!

Thorough research is the foundation of a successful business. Whilst you may have undertaken some research in the very beginning of setting up your business, times changes and things develop and move forward so is it vital you stay updated to ensure you are maximizing your business and making sure you are staying competitive and effective. There are several key areas in which you need to be up to date on from what is happening in your industry, factors about your target audience, what your competitors are up to, the latest updates and techniques of the social media platforms you are on and any new upcoming news, trends and developments that could benefit your business.

 

Clean up your Emails

From client emails, new enquiries, to the newsletters you are subscribed to, your email inbox can quickly get out of control especially during hectic workdays. A quiet period however is the perfect time to go through and organize your mailbox, from creating organized and specific folders for important documents, certain jobs/clients etc. to unsubscribing from newsletters/mailing lists that you no longer want to read or be a part of. Clearing up your mailbox is a great way to refresh your mind and refocus. Not to mention you will feel a great relief in making sure everything in your mailbox is as organized as you can make it so you no longer have to trail through countless emails to find what you need.

 

Create an Email Campaign

Email campaigns, if done right, are a great way to boost attention. You will have no doubt worked hard to accumulate contacts and developed your email list so utilize and delight your contacts with a valuable and interesting email. For added affect you can use the free resource or giveaway I suggested earlier as bait.

 

Volunteer

Volunteering is not only a great way to help the charity or business you have chosen but keeping your mind working, busy and active is good for you too. You could have a change of scenery and volunteer in a completely different industry and line of work or if you want to volunteer your own services for free, consider giving your profile and business a bit of a boost by hosting a giveaway with your voluntary service as the prize.

 

Organize Your Home Life and Do That To Do List!

We all have the ever growing to-do list in our private lives. From painting the garage door, to redecorating the office and general DIY, all of these need to do tasks are always somewhere in the back of your mind. Therefore in the quiet period of your business, why not get them done? Whilst you may feel that painting the bedroom is not relevant and helping you get your business on track, you need to see the bigger picture to see the benefits. As not only is painting -or whatever task you do- allowing your mind to focus on something else other than the problems with your business, but by getting the job done and working through your to do list you clear them from your mind allowing you freely focus and dedicate time to other tasks.

 

What do you think? Do you have any tips or lessons you’d like to share?

What You Can Learn from These 3 Small Businesses Successfully Using Social Media

For most businesses in 2018, having a social media presence is now an essential element of a marketing strategy. Today’s online audiences are online to be informed, engaged and entertained by their favourite brands whilst ultimately expecting their voice to be heard and their needs listened to and met. It is up to you therefore to utilise this social media phenomenon and start reaping the rewards for your business from having a personable, valuable and engaging social media presence.

Whether you are a new business just starting out on social media or have already implemented your social media marketing plan, there is so much value to be gained in seeing examples of what other people and businesses are doing on social media and modelling their best practices. This article showcases three small businesses, that whilst all being in different industries and having different strategies, all display outstanding social media marketing efforts. So without further ado here are my top three small businesses successfully using social media and what you can learn from them.

 

Kim Garst

Kim Garst is a social media expert, successfully informing, influencing and engaging her audience through her small business social media firm, Boom Social. Kim is very active amongst several social media platforms and is a perfect example of someone who has developed a powerful social presence through providing excellent customer service, strong branding and regular, engaging, varied and tailored content that businesses and those looking to start on the entrepreneurial path are drawn to. This approach has established Kim as an renowned thought leader, with her impressive influence within the industry testimony to that.

Kim’s approach to communicating with her audience is definitely one to admire. She really puts the social in social media and takes the time to respond to every social media interaction on her Facebook and Twitter. Whether it is thanking someone for sharing her article, sharing good advice or sharing the many business and social media tips, quotes and motivational pieces she has, she is always active and always listening to her audience, resulting in a presence that not only demonstrates her successful approach to becoming a well trusted, well informed and personable industry influencer but also by providing real-time, socially connected customer service, she is able to create more trust and credibility with her audience.

Another area in which Kim excels is her impressive visual branding, successfully creating a consistent look and feel across her website and all of her social media profiles. Kim makes sure that her advice, quotes, tips and other motivational sayings are delivered on good, high quality branded photos and by combing this approach with another one of her triumphs, that is her impressive use of relevant hashtags on Twitter, such as #socialmedia, #BizTip and #SocialMediaMarketing she is able to ensure that her branded messages target and reach others beyond her immediate circle, making it easy for people searching certain kinds of content to find her.

Ultimately it’s no surprise Kim is a social media expert, she demonstrates her expertise, personality and outstanding customer service skills to businesses worldwide by simply sharing engaging resources and advice through her website and social media platforms and ultimately listening to and engaging with her fans. It’s such a simple strategy but is the very foundation of a successful social media presence.

Key Takeaways

  •     Ensure you humanise your brand by being genuine, honest and authentic in order to create truly personal and meaningful connections.
  •     Aim to become a thought leader in your industry through actively sharing useful resources and tips with your fans.
  •     Maintain a consistent strong branding throughout all of your online presence.
  •     Utilise Hashtags to reach new audiences.
  •     Dedicate time and resources to listening to and engaging with your fans and make demonstrating your excellent customer service skills a priority.

 

 

Brew Dog

BrewDog is a brewery in Scotland using social media to ‘Push limits and challenge conventions with award winning craft beer’. Along the way they are gaining a reputation for courting controversy but at the same time offering a bold, provocative, irreverent and most of all highly impactful and successful approach to social media marketing.

Whilst causing controversy or offence is not for the average content marketer, BrewDog not only gets away with it, but revels in it, due to their complete self-confidence in their philosophy and a no qualms attitude towards telling everyone about it. At the very basic level this shows a great case study of a business with a strong brand ethic, something which should be admired.

Having a strong philosophy (that is, their love of beer and challenging the conventional big breweries) instantly makes every post and status update crafted in a purposeful way and directed towards a goal and BrewDog is testament to this end. With cleverly produced and humorous videos, stunts such as driving a tank through the streets of London, projections onto the British House of Parliament and serving beer out of dead animals, they court controversy, divide opinion and importantly attract publicity and attention for themselves whilst perfectly demonstrating with their edgy, out there image that earns them a very targeted and loyal following.

In the midst of the controversy, BrewDog however is testament of a brand with an excellent social and collaborate strategy, in that they strive to involve their customers is every aspect of their journey. From asking for suggestions for wording on their new labelling, engaging their audience through regular questions on Facebook and Twitter, right through to their brilliantly successful crowd funding venture, they genuinely show they care about their audience and are interested in involving them in the business and listening to their thought and opinions.

Another area in which BrewDog excel is through their ability to successfully capitalise on up-coming events and trends, cleverly ensuring they secure coverage and attention for themselves while continuing to show their personality and appease their loyal following who are expecting these bold, clever and out there antics. Their ‘Hello, my name is Vladimir’, a ‘not for gays’ beer in protest at Vladimir Putin’s anti-gay laws, launched to coincide with the Winter Olympics in Sochi, is a great example of their excellent use of capitalising on a worldwide event. Whilst this controversial approach divides opinion, it ultimately garners them a lot attention which is crucial for small businesses in terms of brand awareness and keeping their brand in front and centre of their target audience’s minds. After all, without this provocative marketing approach BrewDog may not have had such a large impact in a crowded marketplace.

Ultimately, BrewDog have remained true to their philosophy, personality and attitude and this has simply been transferred to their marketing efforts. Through varied, regular and interesting blog posts, to clever and humorous videos to boost viral reach, right through to the two founders being active throughout their social media profiles which helps humanise the brand and show personality, it’s hard to find fault with a brand that is confident, consistent and clever in their approach no matter who it might offend.

Key Takeaways

  •     Be provocative, but only where it suits your brand.
  •     Make strategic use of relevant national or world trends and events to attract attention and grow your fan base.
  •     Be true to your strong brand ethic and recognise the importance of continuing conversation whether or not your brand or your approach is particularly liked.
  •     Put your customers at the forefront of your marketing, always listen to, learn from and encourage and engage your audience.

 

 

Daylesford Farm

Daylesford Farm is an organic farm in Gloucestershire with farmshops and cafes in London. Daylesford Farm is excelling in their social media efforts as they clearly understand the importance of sharing quality content and engaging with their audience and as such have brought the social and collaborative experience to the forefront of their marketing efforts.

Where Daylesford Farm truly excels is within their use of content and engagement strategies. Throughout all their social media channels Daylesford Farm place emphasis on providing valuable, targeted and engaging content fine-tuned to appeal to and capture their audience’s interest and attention. Every tweet, retweet, post and status update is shared with a purpose in mind, so whether it’s offering seasonal recipes to try, great tips, facts, competitions, testimonials, articles promoting sustainability in food and farming, humanising the business through showing the faces behind the brand or news and updates relating to their cookery school, farm shop, cafe and other activities, they ensure that each post is purposeful, informative and useful to their audience. In doing so, Daylesford Farm has given their social media followers lots of reasons to engage with and revisit their profiles and this is reflected in the high engagement and sharing levels of their updates.Importantly amongst their efforts they also cross promote each piece of content across their social media platforms and demonstrate well their impressive understanding of the need to tailor the content for each different platform. The result of which means that they attract and form a relevant, captive audience that regularly comes to their social media platforms to interact and be informed and entertained.

Daylesford Farm have also cleverly integrated social media into almost every aspect of their website. From the often overlooked but crucial clear placement of social media icons across all pages of their website, to utilising social media widgets on their website and the online shop where social media icons are clearly displayed for you to share the product, it is clear that Daylesford Farm is projecting themselves as a social brand. The key benefit here is that in doing so they have created this very social experience for the visitor, making it easy to connect socially and for the most part, you don’t have to leave the website to do so, which encourages viewers to stay on the website for longer, allowing Daylesford Farm to effectively increase their fan/follower base from their website.

Ultimately Daylesford farm clearly understand and demonstrate well how to get the best out of each social media platform. They tailor content well, provide excellent customer service and importantly provide varied, consistent and engaging content that regularly keeps their audience coming back for more.

Key Takeaways

  •  Ensure every post you create is designed with a purpose and your target audience in mind. Whether it’s to inform, entertain, educate or engage, make everything that goes into your post (tone, pictures, links etc.) work towards and compliment your overall purpose for the post.
  •  Make sure that on your website you provide the visitor with lots of opportunities to connect with you socially. You can do this by clearly displaying your social media icons on your website pages and utilising any website social widgets that can enhance your marketing efforts.
  • Provide fans with reasons to keep returning to your social media profiles by offering valuable content, competitions, industry insights, informative resources and anything else your target audience will find interesting.
  • Differentiate and tailor your social media strategy to match the platform you are using.

 

What are your thoughts? Who are your favourite brands successfully using social media?

Confessions of an Entrepreneur: The Things They Don’t Tell You About Owning a Small Business!

Running a small business can be an incredibly rewarding journey. Nothing beats the feeling when you’re a new start-up with a great idea and a fire in your belly that makes you feel you are all set to conquer the world! Whilst there are many hurdles you will face initially from getting a solid business plan in place to working out how to reach the market on a boot-strapped budget, there are some things you only find out once you’re on the go.

I didn’t choose entrepreneurship. I never had a sudden flash of Alan Sugar esk inspiration with big dreams of being very important with many leather-bound books and an apartment that smells of rich mahogany. In actual-fact, I was mid-way through a University Course, well on my way to chasing dreams of being a University Lecturer, when, in the midst of a quiet patch, I helped get the family business on board the relatively new social media sphere and developed quite a fondness for networking and connecting online! I finished the University course to have a degree under my belt and on the day I left University I founded my social media marketing business. And the rest they say, is history.

I never went to business school, never got an experienced business mentor to take me under his wing, not even a quick look through one of those Guides for Dummies Books – no, my stubborn nature gave me the mindset that I will learn about building and marketing a business while building and marketing a business. And that’s exactly what I did, learning each of these following things the hard way.

 

  1. Your Family and Friends Won’t Get it

If I had a pound for everyone who has told me to quit what I’m doing or go and get a real job… I wouldn’t have spent today training, crafting content and chasing invoices. Rather, I would have spent it on a Yacht in Barbados having my sun tan cream massaged in by Tom Hardy.

When you have your own business it’s more than likely some if not all of the following have happened; Your dad will think you made a mistake and constantly remind you of it, your best friend will not stop bringing up statistics of failing UK businesses they’ve seen on “Can’t Pay We’ll Take it Away” on Channel 5. And quite frankly the rest your family will never actually understand what you do and/or even care, in fact, they will all still be sulking at the fact that they can no longer put you in a ‘box’ when people ask what you do for a living. But listen, so what at the end of the day. You should be proud of yourself as most people daydream that they had the guts to go out into the unknown and start their own business, but you actually did it. Whether your business succeeds or fails, you should be so pleased with yourself as most people don’t have the stomach to ride the roller coaster that is running your own business!

 

  1. Everyone Will Have an Opinion, but You Don’t Have to Take it.

I have my own way of doing things and I’m sure many others will have their opinions about it and prefer to do things a different way. But I have specific ways of doing things for a reason, because I want to do it that way. Whilst I am open to advice and modifying my routine should a better opportunity present itself, I never take someone’s advice that I don’t agree with just to be nice or because they think they know better.  No one knows you better than yourself, so if you have a way of doing things that means you do the best job you can for your clients then stick to it. Everyone will have some advice for you just like when you decide to buy your first car, or when you buy a house or have a baby, you’ll find that when you start a business that everyone’s suddenly an expert. Take all of this ‘advice’ with a pinch of salt. Advice from anyone other than someone who does in fact run a successful business is just that: advice.

 

  1. Not Everyone Will Want to Work With You… But That’s Fine

You will always get someone who no matter how much time, energy and evidence you present, they will just not ‘get’ what you’re offering or simply want to go with another person that’s cheaper, a different gender or less/more [Insert your own adjective here]. But that’s fine, because there will always be those who do want your help. You can waste a lot of your own time trying to convince someone or you can instead learn when is the time to stop and instead direct your time into connecting with people who are serious about using your services. It’s also important to note that being your own boss also grants you the benefit of being able to choose who YOU work with. Gut instinct say no when you meet? Then don’t work with them. Just don’t fancy the job? Then don’t take it. I’ve had many a time where I’ve turned down work because I don’t like the MD, don’t like the business ethos or simply don’t have the time to do the work well. And you know what, that’s fine. Because I said it is!

 

  1. You Need to Get Over Being Modest (Well, When You Are First Starting up!)

Owning your own business means it is up to you to be proactive to get the money coming in. Therefore, you need to really market yourself in the beginning to get the initial interest of prospective clients in your business. This means getting over your fears of talking about yourself in front of people, sending sales emails and – dare I say it! – picking up the phone and calling folk! Without fail, if you believe you are the best thing since sliced bread for the business you are pitching too, then you need to speak confidently about yourself and your business and really try to sell yourself to give them a compelling reason to choose you over your competitors. I personally hate talking on the phone, and wouldn’t even dream to cold call, but when I see that phone ringing and know it may be a potential customer, you can bet your bottom dollar I answer because if I don’t then they will just hang up and call a competitor instead.

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  1. You Will be Surprised by the People Who are Willing to Help you…or Not Help You

Forming and developing a business is a daunting, disheartening, stressful task but there can be on hand lots of helpful advice in the form of friends, family, online forums or other personal networks, so you don’t have to go it alone. Work on the philosophy that someone can’t help if they don’t know what the problem is, so always ask if you need help. Especially when it comes to financial help, pride soon goes way out the window if you are a cash strapped business… yes it’s embarrassing, yes you will feel like crap for asking, but you have to think what the alternative is if you don’t. Asking your parents/friend or other family remember for a loan suddenly doesn’t seem as bad as being out on your arse on the streets if you couldn’t make the rent! Trust me, everyone has to have help some time or another whether you are 20 years in business or 2 minutes. I’ve had to beg, borrow (never stole of course!) to keep my business going at times. You may well find however that those you wanted to help you won’t or those you never thought of asking do help, either way learn from those surprises and use those lessons to guide your future requests for assistance.

 

  1. You Really Need to Follow up With Everyone you Meet

This one is a valuable lesson! It is one thing to meet a person and ask for their card but it’s another thing to actually follow-up with that person. Always, and I mean always, make it a point to follow-up with everyone you meet and drive new connections and networks, if you take someone’s card and do not take the time to follow-up with them then your networking effort is completely lost. Networking is so important for new businesses to drive growth, so make sure you are taking advantage of all the connections you meet. I’m not saying ring them up straight-away and unleash your sales spiel. After a day or so, say something as simple as “Hi [Insert Name], it was really lovely to meet you at [Insert venue/function you met at] the other day. I’d love to speak to you over coffee about some of the things we spoke about [Insert more detail as needed]. Let me know when is best for you. Kind regards have a lovely week, [Insert Name]. The benefits of this are three-fold – 1. It shows you are a professional that is serious about connecting, 2. It sets you apart from competitors and 3. It just may lead to some business for you.

 

  1. No Matter What They Say, Always Lower Your Offering and Not Your Rates.

When you’re starting out you’re probably going to have to do some work that is below your pay grade to get experience and initial testimonials. However after you’ve established yourself and understand your rate within the industry, stick to it. If you have a client that questions your proposal, don’t lower your rates, simply lower your offering. If they don’t want to pay what you charge then simply ask, “OK, what don’t you want to do?” which just lowers the number of services you’ll provide and not your rate.

To be hypocritical for a second here, I’m the biggest softy when it comes to businesses I want to work with and will always accommodate budgets and go the extra mile if I genuinely love the people in the business. It’s not uncommon for me to work to a lower budget for a genuine business. However ‘genuine’ is the key factor here as there are many and I mean loads of people out there who are ruthless and just after paying peanuts for work, it is through time and experience that you will learn to tell these types from a mile away. Stay strong and don’t be bullied by their tactics. Remember it’s up to you to take on the work or not and if you don’t feel comfortable then give it a miss. Chances are if they are after the moon on a stick for next to nothing, they are not going to be a particularly nice client to work with anyway. So save yourself the hassle and just say no thank you!

 

  1. You Don’t Have to Take on Every Job

You might feel, especially at the beginning, that you have to take on anything and everything that comes your way to establish yourself and get some much-needed income. Don’t be tempted to do this as this way of working will only come round and bite you on the bum later – whether that be in the form of an angry spouse asking why you are never home as you’ve taken on so much work or a company chasing bills that you haven’t paid as you have taken on too much work for so little money. The best advice here is to be clear that as you are building a brand, you need to make sure that you only take on work that aligns with your brand values and the image you want to create for your business. For instance, in my case I love start-ups and small/micro business and can’t stand large faceless corporations. As such, I only take on work from those smaller ones. I will never be rich as they don’t have huge budgets, but I will be happy with the work I’m doing and that is ultimately what it’s all about. Yes, I could double my income by working with large businesses but I would be unhappy, and in that instance I’ve always said I would be better off going being unhappy in a ‘regular’ job somewhere – where it’s 9-5 and I’m guaranteed a regular income!

The main point here is that you are allowed to turn jobs down. There’s no doubt that along the way it will be tough and sometimes an opportunity may present itself that may not be what you want to do, and as tempting as it might be to grab the opportunity, be it through someone’s suggestion or your own financial worry, this is when you need to be balanced in your focus. Being too scattered and grabbing whatever work comes your way can compromise your reputation, focus and your passion. Ultimately, your work has to sit well with your core values, not significantly infringe on other work enough to interfere with quality, and it must never negatively impact on your personal life. Easier said than done I know!

Don’t be disheartened by turning down work or thinking you will be suddenly blacklisted from that client. Instead turn yourself into a helpful pillar of the business community by recommending one of your peers or a trusted source who you know can do the work. Everyone’s a winner in that scenario!

 

  1. The Incredible Highs and Lows

This was the biggest surprise for me. You expect tough times and you expect happier times too, but no one ever tells you exactly how intense the emotional roller coaster of owning a business can be. You can often find yourself at the extreme ends of the emotional scale, from being so happy you are fit to burst, to feeling so miserable that you can’t possibly see the light at the end of the tunnel.

We’ve all been there unfortunately, my worst times have seen me hooked up to a heart monitor in hospital with stress, my whole life savings dwindled as not one client paid their invoices on time for many months, right through to happier times such as when I published my book, to landing an amazing client that I love, to having all aforementioned clients suddenly pay their overdue invoices on the same day. I had that much money go in my bank that day, I actually had a call from Barclays asking what the fuck was going on and if I would like to see my investment opportunities!

The key thing here is having a strong support network behind you who you can turn to during these emotional extremes. Be it your partner, another business owner you talk to or your friend group. Just please don’t keep it bottled up when you are going through the bad times as that can lead to mental illness issues that are difficult to get out of. So if you have no one to turn to or talk to then talk to me, my inbox is always open and I will ALWAYS get back to you info@scarlettdarbyshire.co.uk.

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  1. You Will Have to Work. Hard.

Showing up to work is not enough. There really are no shortcuts, no one-size fits all master plan for world domination. You will need to put in the hard graft yourself to see results. Unpredictable hours, unforeseen circumstances, nightmare clients, chasing invoices and no sales for months, these are all contributing factors that make running your own business a very hard job indeed. You will have to be the owner of many ‘hats’ – HR Hat, Accountant Hat, Problem Solver Hat, not to mention your actual Job Title Hat! You will have to be everyone and everything to get your business running smoothly.

The key is to be prepared for this stress and hardship by having a realistic plan in mind to make sure you’re ready to deal with any eventuality. But just like the old boxing quote “everyone has a plan until they get punched in the face,” after the first year into your business I bet you a tenner you will feel like you’ve gone twelve rounds with Mike Tyson. Leaving you asking “what the bloody hell happened?” The answer to this my friend is, nothing happened, it’s called owning your own business.

Don’t be disheartened If things don’t go to plan for you, every business operates under different circumstances. The plan that made your competitor a roaring success might not work for you, you just have to find your own path to success. The only worthwhile advice here is to say live in your potential customers’ heads as this is the key to success. Learn their wants, needs and tailor your marketing and indeed business ethos around making them believe your product/service is simply one they can’t live without it! Keep it in your mind that just because you have started out a business with what you think is a brilliant product/service, no one owes you their money or attention. It’s up to you to show them why you are worth it!

 

  1. It’s Completely Normal to Change Direction

The business you start with might not necessarily be the one you end up with and that’s perfectly acceptable, common even. You are allowed to change your mind. It may sound like something from a David Attenborough series, but you need to see your business as a living entity that molds and adapts to the environment to ensure its own survival. In the beginning if you’re smart you will have done a business plan, the wonderful, reassuring bit of paper that shows the journey your business will take. But lets face it, it’s hard to know what it’s really like to work in the industry until you’re slap bang in the middle of it and running a business. It’s right there and then when you soon learn what you need to change. Sometimes the answer is not much and sometimes the answer is almost everything. But at least you know then and you can act on the information in front of you to make your business better. So don’t spend too much time worrying about that first logo or holding off a launch until the stationary is just right, you can change these things at any point and it really is no biggie.

 

  1. Everything is Your Problem

Fairly obvious but it still doesn’t make it any less important to know that when shit hits the fan in any aspect of your business, it is up to you to deal with. Whether it’s something you never saw coming or something you had an incline towards happening but just hoped for the best that it didn’t. There’s no preparing you for this added stress, especially if you have come straight from paid employment where any big problem that’s arisen in the work place was met with you slying backing away muttering “not my problem, not paid enough to deal with that.”

Even if you don’t have a document with written specifications on what to do, make sure you have a rough idea of where to go for help and advice if something does go a bit wrong. Better safe than sorry as they say.

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  1. It Will Take Longer Than You Think

We’ve all seen the documentaries highlighting the overnight success stories and most of us convince ourselves that’s going to be us. But the truth is being an ‘overnight success’ is one of two things;

  1. Luck – yes the stars aligned and it actually was an overnight success.
  2. 99% of the time an overnight success is actually made from “over ‘many’ night” success! Where for months or years they wanted to quit, doubted themselves but kept going and going until one day everything clicked and someone says wow you’re an overnight success!

Sometimes you may think that there is just never going to be an end to the countless things on your business to do list before you make it, the important thing is to keep at it, stay consistent and continue to do your best work on every job and you will be rewarded. Don’t be too hard on yourself if you’re not a resounding success after two weeks, two months or even two years… you will get there, but you have to be patient. (That is such a clique and always gets a roll of the eyes … but its true!)

 

  1. My God it’s Unpredictable

Being in business is an unpredictable thing, there will be times where you have no clue whether you’re coming or going… never knowing what’s going to happen next. A bit like when all those people are on that boat in Willy Wonka (Yes, as the business owner you are the slightly weird captain of this crazy boat). But listen, channel your inner Buddha and realize that there are just some things that are out of your control. You can have a plan for every little thing but sometimes things happen that you never saw coming. Deal with it by learning to grow a thick skin and take a “roll with the punches” kind of attitude. Being a cool, laid back and adaptable individual means that when a problem happens instead of screaming and thinking it’s the end of the world, you will instead take a deep breath and say right shit happens, how can I fix it.

 

  1. You Will Constantly Doubt Yourself

Ask any business owner “how’s business?” and you’ll usually get the same answer, “it’s great thanks!” Pre-business ownership, I simply thought oh great that’s wonderful for you! But now I’m more wise and a business owner myself, I hear this answer and I take it to mean anything from “things are actually pretty good”, “They are not great but I’m ashamed to really say that”, right through to “I don’t really know if I’ll be open next month.”

Whether you want to avoid a conversation about it, are ashamed by what you think are your failures or you are in a mental rut, it’s much easier to tell your friends and family that “things are going well” rather than tell the truth that you just barely made enough money last month to pay your bills.

Externally to people, they will see you have the fancy phone and the snazzy suit and an aura of super confidence about you, but what they don’t know is that on the inside you are constantly shitting a brick and always having the nagging doubt in your mind that’s asking “do I really know what I’m doing?” It always hits me when I see a post on social media that’s really clever and I think damn why didn’t I think of that. That small niggle is then enough to open the floodgates to doubting anything and everything else in my business.

I’m getting better with it now though as I’ve convinced myself that doubting yourself is healthy in business as it keeps you your toes and ensures that you never get too complacent about yourself or your business… nagging doubt forces you to up your game as it where, which is a great thing for your business!

 

It has been a bit of a warts ‘n’ all list, but lets face it, despite all of the above, all you small business owners know you wouldn’t give this up for the world!

 

Seriously, despite all the realities of small business ownership, the pay-offs of working for yourself are incredible!

When you are self-employed I swear it’s like magic. Yes there’s no boss to blame when shit hits the fan, but there’s also no boss to hold you back from creating this wonderful business on your own terms. That feeling when someone loves something you have created that much they are willing to part with their hard-earned cash to own it, gives you a validation like no other.

You get to do every part of the business how you want to and it’s a giddy feeling to comprehend the idea that you make up your own rules. You get to be YOU every day! Want to take a day off mid-week to go to the lakes to avoid the weekend queues, you can do it! Can’t be arsed to work today – do it and catch up later! Want to have a garish bright orange chicken as your business logo -do it! No one is going to say no to you… because you make the rules in your business!

If you can take the plunge into small business ownership, then I say do it. Life’s too short so grab the opportunity with both hands!

My top tip would just be to have a nice bit of cash to fall back on in your first year, as nothing stifles creativity and decision-making when you are worried about the bills! But other than that, you go do your thing.

Are you are small business owner? Tell me what you think and share your tips and experiences!

‘‘Facts Tell but Stories Sell’’ Why You Should Use Social Media to Tell Your Brand Story

In the fast-paced, digital world in which we now live, how businesses successfully attract and keep the attention of customers is undergoing a shift. In all the endless amounts of information that is seen and shared across the internet every day one of the most successful ways to break through the information and have yourself heard is to harness the power of storytelling in your content marketing. By sharing your authentic and inspirational brand stories through conversations with clients, colleagues, customers and friends you instantly captivate and form a personal connection with them by encouraging them to become emotionally involved. It is in doing so that you harness the ability to shape and affect the personal and business lives of those who are listening to your stories in very big and real ways.

Sharing stories from your company founders, to your business morals and values, your business highs and lows and why you even do what you do sets the scene for a social relationship with your online audience and provides authenticity to your brand by showing there exists a real human behind your real business. Each small blog post, status update, photo, or video provides your audience with a small piece of your business puzzle that make up the elements of your story. As those pieces all fit together they give your customers the wider picture and put your business into context, helping them to better understand who you are, what you do, and ultimately tells them why they should care about you.

Thus why in a world where the consumer is now in control of what they view, share and on which platforms, you have to earn their attention by combining the power of storytelling with a platform that allows you to connect and share your story with your customers and encourage them to share those stories with others. The platform perfectly suited for this is of course social media.

Here are a few links to help get you inspired and help you to share your brand stories;

 

 

 

 

  • Click Here for 83 Engaging Ideas For Your Social Media Content!