by Scarlett Darbyshire

How to Ensure Your Business is a Social Media Success

Checklist

How to Ensure Your Business is a Social Media Success

Social media can be a goldmine for businesses—or a frustrating void where your posts disappear into the digital abyss. But fear not! With the right strategy, a dash of creativity, and a sprinkle of consistency, you can turn your social media presence into a success story. Here’s your guide to making it happen:

1. Set Clear Goals (And Actually Stick to Them)

If you don’t know what you’re aiming for, how will you know when you succeed?

  • Define Your Goals:
    • Are you looking for brand awareness, more sales, or customer loyalty?
    • Be specific: “Increase Instagram engagement by 20% in 3 months” beats “Do better on social.”
  • Why It Matters: Clear goals keep you focused and help measure your progress.

2. Know Your Audience Like Your Best Friend

Social media isn’t a one-size-fits-all game.

  • What to Do:
    • Research your audience’s age, interests, and online habits.
    • Use analytics tools to see what content they love (and what they scroll past).
  • Pro Tip: Don’t waste time creating TikToks for a crowd that lives on LinkedIn.

3. Pick the Right Platforms (Less is More!)

You don’t have to be everywhere—just where your audience is.

  • Where to Focus:
    • Instagram for visual content.
    • LinkedIn for professional networking.
    • TikTok for snappy, trend-driven videos.
  • Bonus Tip: It’s better to excel on 2 platforms than flop on 5.

4. Create Scroll-Stopping Content

In a sea of endless posts, yours need to stand out.

  • What Works:
    • High-quality images and videos.
    • Clear, compelling captions.
    • Value-driven posts (think tips, humor, or inspiration).
  • Experiment: Mix up your formats—Reels, polls, carousels, or behind-the-scenes sneak peeks.

5. Be Consistent (But Not Annoying)

Posting regularly builds trust and keeps you top-of-mind.

  • How to Stay Consistent:
    • Create a content calendar to plan posts in advance.
    • Post at optimal times when your audience is online.
  • Warning: Don’t post so much that people mute or unfollow you!

6. Engage Like a Human, Not a Robot

Social media is a two-way street.

  • What to Do:
    • Respond to comments and DMs promptly.
    • Like and share user-generated content.
    • Join conversations—don’t just broadcast messages.
  • Pro Tip: Show some personality! People follow people, not faceless brands.

7. Use Hashtags Wisely

Hashtags can help new audiences discover your content—if you use them right.

  • How to Do It:
    • Use a mix of popular and niche hashtags (e.g., #SmallBusinessLove and #CustomCandles).
    • Don’t overdo it—5-10 hashtags are plenty.
  • Test & Learn: Check which hashtags bring the most engagement.

8. Leverage Analytics (AKA, Don’t Guess)

Data is your best friend when it comes to social media success.

  • What to Track:
    • Engagement: Likes, comments, shares.
    • Reach: How many people see your posts.
    • Conversion: Clicks to your website or sales page.
  • Why It Matters: Analytics show what’s working—and what’s not.

9. Stay on Top of Trends (But Be Authentic)

Jumping on trends can boost visibility, but don’t force it.

  • What Works:
    • Participate in challenges or use trending sounds (if they align with your brand).
    • Add your unique twist to popular content.
  • Warning: If it feels awkward or inauthentic, skip it. Your audience will notice.

10. Invest in Paid Ads (Smartly)

Organic reach is great, but paid ads can supercharge your efforts.

  • How to Start:
    • Use boosted posts to target specific audiences.
    • Test different ad formats like carousel ads, stories, or videos.
  • Pro Tip: Start small, analyze results, and scale up successful campaigns.

11. Collaborate with Influencers or Partners

Teaming up with the right people can expand your reach.

  • How to Do It:
    • Partner with influencers who align with your brand and values.
    • Collaborate with complementary businesses for cross-promotions.
  • Why It Works: Their audience becomes your audience.

12. Adapt and Evolve

Social media changes fast—what worked last year might flop today.

  • How to Stay Agile:
    • Keep an eye on new features (like Instagram Threads or TikTok SEO trends).
    • Test different strategies and learn from failures.
  • Mindset Tip: Treat your social media as a living, evolving project.

Final Thoughts

Success on social media doesn’t happen overnight, but with a clear plan, engaging content, and genuine interactions, you can make it work for your business. Remember, social media is about building connections—not just posting for the sake of it.

What’s your top tip for social media success? Share it below—we’d love to hear from you!

by Scarlett Darbyshire

How to Seamlessly Incorporate Social Media into Your Website

Social Media Tabs

Your website is your online headquarters, and social media is your networking powerhouse. When you integrate the two effectively, you create a powerful, interconnected web presence that can drive engagement, boost credibility, and even increase sales. But how do you incorporate your social media into your website without it looking like a chaotic mess? Here’s how to do it the right way.

1. Add Social Media Icons to Your Website

The easiest way to connect your social media with your website is through clickable icons.

  • Where to Place Them:
    • Header or footer (for easy access).
    • “Contact Us” or “About” pages.
  • Tips for Success:
    • Use consistent, recognizable icons for platforms like Facebook, Instagram, Twitter, and LinkedIn.
    • Link them directly to your profiles—no one likes playing “Find the Page.”

2. Embed Social Media Feeds

Why tell visitors you’re active on social media when you can show them?

  • How to Do It:
    • Use widgets or plugins to embed feeds from Instagram, Twitter, or Facebook.
    • Highlight your latest posts, updates, or promotions in real time.
  • Bonus Tip: Choose a clean, minimal design to avoid overwhelming your page.

Pro Tip: If your content is mostly memes and cat videos, make sure it aligns with your brand tone before embedding!

3. Add Social Sharing Buttons

Want people to share your blog posts, products, or announcements? Make it easy for them.

  • How to Do It:
    • Add social sharing buttons to key pages like blogs, product pages, or event announcements.
    • Use plugins like ShareThis or AddThis for seamless integration.
  • Why It Matters: Your audience does the marketing for you—what’s better than free publicity?

4. Highlight User-Generated Content (UGC)

Social proof is powerful. Show off the love your customers are giving you on social media.

  • How to Do It:
    • Create a gallery of customer photos tagged with your product or hashtag.
    • Use tools like Taggbox or TINT to display UGC directly on your website.
  • Bonus: Add a “Shop the Look” feature if you’re in e-commerce for extra functionality.

5. Create a Social Media Hub or Page

Dedicate a section of your website to your social media presence.

  • Ideas for a Social Hub:
    • A page featuring your most engaging posts and videos.
    • Links to your profiles with a CTA (e.g., “Follow us for daily tips!”).
    • Testimonials or shoutouts from followers.

Pro Tip: Label it something creative like “What’s Happening Online” or “Our Social Side.”

6. Incorporate Social Media CTAs

Every page of your website is an opportunity to guide visitors toward your social media.

  • How to Do It:
    • Add CTAs like “Follow us for updates!” or “Tag us @YourHandle to be featured!”
    • Include them at the end of blog posts, in sidebars, or on thank-you pages.
  • Why It Works: People love clear directions—and a little nudge can go a long way.

7. Use Social Media Login Options

Make your website user-friendly by allowing visitors to sign up or log in using their social media accounts.

  • Why It’s Useful:
    • Simplifies the user experience.
    • Encourages people to connect with your brand on multiple platforms.
  • Platforms to Use: Facebook, Google, or LinkedIn (depending on your audience).

8. Feature Social Media Testimonials and Reviews

Have glowing comments on your social media? Showcase them!

  • How to Do It:
    • Create a carousel or slider of top reviews from your social media pages.
    • Include screenshots or reformat them into a testimonials section.
  • Why It’s Effective: Nothing builds trust like hearing it straight from your audience.

9. Promote Social Media Campaigns

Running a hashtag campaign, giveaway, or special event? Highlight it on your website!

  • How to Do It:
    • Add banners or pop-ups promoting the campaign.
    • Embed posts or videos related to the campaign for context.
  • Bonus Tip: Create a dedicated landing page with instructions and updates.

10. Integrate Social Media Analytics

Track how well your website-social media connection is performing.

  • What to Use:
    • Google Analytics: To see referral traffic from social media.
    • Native analytics (e.g., Instagram Insights, Facebook Analytics) for engagement data.
  • Why It Matters: Use the data to refine your strategy and make the integration even better.

Final Thoughts

Incorporating your social media into your website isn’t just about adding links or widgets—it’s about creating a seamless experience for your audience that bridges your platforms. When done right, your website and social media will work together to build your brand, engage your audience, and drive results.

Got any other tips for integrating social media into a website? Share them below—we’d love to hear your ideas!

by Scarlett Darbyshire

How to Rescue Your Business When It’s Circling the Drain (Without Losing Your Sanity)

Let’s be real: running a business is like juggling flaming swords while riding a unicycle. Sometimes, things don’t go as planned, and suddenly, your once-thriving venture feels like it’s circling the drain. But don’t panic! With the right mindset and a solid strategy, you can turn things around. Here’s how to rescue your business before it goes under—and maybe even laugh a little along the way.

1. Accept the Reality Check (No Denial Zone)

First things first: admit there’s a problem. Ignoring dwindling sales or mounting expenses won’t magically fix them. Take a deep breath, channel your inner superhero, and face the numbers head-on.

  • Pro Tip: Grab a snack before diving into the data—emotional eating is totally allowed during business crises.

2. Identify the Problem (Is It You? Be Honest)

Every business slump has a root cause. Maybe it’s poor marketing, a weak product, or (gasp) a little self-sabotage. Ask yourself:

  • Are you targeting the wrong audience?
  • Are expenses way out of control?
  • Did you spend too much time watching Netflix instead of strategizing?

3. Cut the Dead Weight

If it’s not bringing value to your business, it’s time to let it go. This could mean:

  • Trimming unnecessary expenses (goodbye, fancy coffee subscription).
  • Discontinuing products or services that aren’t profitable.
  • Letting go of that shiny new tool you swore would “change everything” but hasn’t.

Remember: A lean business is easier to save than a bloated one.

4. Listen to Your Customers (Yes, Even the Complainers)

Sometimes, the answers are right in front of you—hidden in customer feedback. Ask your audience what they love, hate, and wish you’d do differently.

  • Pro Move: Run a quick survey, or dive into reviews and social media comments. Brace yourself for brutal honesty—but hey, you’ll survive.

5. Focus on What’s Working (Double Down on the Good Stuff)

Even if your business feels like a sinking ship, there’s usually at least one lifeboat. Maybe it’s a product that’s still selling or a loyal customer base. Identify what’s working and put all your energy there.

  • Example: If your candles are flying off the shelves but your handmade mugs are collecting dust, it’s time to pivot to wax over clay.

6. Get Creative with Marketing (Because Desperate Times Call for Bold Ideas)

If your marketing strategy isn’t delivering, it’s time to shake things up.

  • Try a quirky social media campaign.
  • Offer an irresistible deal to loyal customers.
  • Collaborate with another business to expand your reach.

Pro Tip: Humor goes a long way. If your business is struggling, own it! People love an underdog story.

7. Ask for Help (Seriously, It’s Okay)

You don’t have to go through this alone. Reach out to mentors, peers, or even your most trusted customers. You’d be surprised how much insight (and support) others can offer.

  • Consider: Hiring a consultant or coach to bring fresh ideas and perspective.

8. Refresh Your Brand (Sometimes, It’s All About the Glow-Up)

If your business feels stale, maybe your brand needs a refresh. Update your logo, revamp your website, or rethink your messaging. Sometimes, a new look can reignite interest and excitement.

  • Pro Move: Announce your rebrand with a bang—give people a reason to pay attention.

9. Remember Why You Started

When you’re in the thick of a business slump, it’s easy to lose sight of your original passion. Take a moment to reflect:

  • Why did you start this business?
  • What made you excited in the beginning?
    Reconnecting with your “why” can reignite your motivation and help you find a path forward.

10. Be Prepared to Pivot (Flexibility Is Your Superpower)

Sometimes, the business you started isn’t the business you need to save. Be willing to adapt, whether that means tweaking your products, shifting to a new market, or completely rethinking your approach.

  • Example: If your brick-and-mortar store isn’t working, maybe it’s time to go online.

11. Don’t Forget Self-Care (Burnout Won’t Help Anyone)

Saving your business is important, but so is your mental health. Make time to rest, recharge, and do something that makes you laugh (even if it’s just watching funny dog videos).

  • Pro Tip: A clearer mind leads to better decisions.

12. Celebrate Small Wins (Because You’re Doing the Thing)

Every little victory counts. Land a new client? Celebrate. Break even this month? Celebrate. Didn’t cry in your car today? You guessed it—celebrate.

Final Thoughts: You’ve Got This

Yes, your business might feel like it’s circling the drain, but it’s not over until you say it is. With some hard work, creative thinking, and a little humor, you can pull it back from the brink. After all, you’ve already done the hardest part—starting it in the first place.

Have you ever rescued a struggling business? Share your tips (and hilarious missteps) in the comments! Let’s laugh and learn together.

by Scarlett Darbyshire

How to Make Your Social Media Presence More Accessible

Facebook Notifications

In an age where social media connects millions of people daily, inclusivity should be at the heart of every online presence. By making your social media accessible, you not only show respect and care for your audience but also expand your reach and engagement. Here’s how to ensure your social media is welcoming to everyone, including disabled users.

1. Add Alt Text to Images

Alt text describes an image for users relying on screen readers. It’s easy to add and makes a big difference.

  • Why it matters: Users with visual impairments can understand the context of your post.
  • How to do it: Platforms like Instagram, Twitter, and Facebook allow you to add alt text when uploading images. Keep descriptions concise but informative, e.g., “A bowl of spaghetti with tomato sauce and basil leaves.”

2. Use Closed Captions for Videos

Captions aren’t just a convenience; they’re a necessity for many users.

  • Why it matters: Captions benefit people with hearing impairments and those who prefer to watch videos without sound.
  • How to do it: Most platforms support auto-captioning, but editing is often needed for accuracy. You can also use tools like Kapwing or Rev for custom captions.

3. Write Descriptive Hashtags

CamelCase hashtags improve readability for everyone, including screen readers.

  • Why it matters: #AccessibilityMatters is easier to understand than #accessibilitymatters.
  • How to do it: Capitalize the first letter of each word in your hashtags. It’s a simple yet impactful change.

4. Avoid Overloading with Emojis

While emojis can add personality, overusing them creates challenges for screen readers.

  • Why it matters: Screen readers read out every emoji, which can disrupt the flow of your content.
  • How to do it: Use emojis sparingly and place them at the end of your message rather than mid-sentence.

5. Use High Contrast and Readable Fonts

Visual clarity is key for users with low vision or colorblindness.

  • Why it matters: Poor color contrast and fancy fonts can make text difficult to read.
  • How to do it:
    • Use tools like WebAIM’s Contrast Checker to ensure text and background colors meet accessibility standards.
    • Stick to clean, simple fonts.

6. Keep Text Posts Concise and Structured

Organized content is easier for everyone to consume, especially users with cognitive disabilities.

  • Why it matters: Dense or overly complex text can be overwhelming.
  • How to do it: Break up long paragraphs, use bullet points, and avoid jargon or overly technical language.

7. Offer Multiple Contact Options

Not all users can navigate a contact form or make a phone call.

  • Why it matters: Inclusive options empower everyone to engage with your business.
  • How to do it: Provide email, direct messaging, and other contact methods.

8. Test Your Accessibility

Put yourself in the shoes of your audience.

  • Why it matters: Accessibility tools can reveal issues you might not have noticed.
  • How to do it:
    • Use screen readers like VoiceOver (iOS) or NVDA (Windows).
    • Simulate colorblindness with tools like Coblis.
    • Check your captions and alt text for usability.

9. Stay Educated and Open to Feedback

Accessibility is an ongoing effort.

  • Why it matters: Best practices evolve, and feedback from users with disabilities is invaluable.
  • How to do it: Follow accessibility advocates on social media, read resources, and encourage your audience to share their experiences.

10. Lead by Example

Your commitment to accessibility will inspire others to do the same. By making small, consistent changes, you’ll create a more inclusive space for everyone.

Conclusion:
Accessibility on social media is more than just a moral obligation—it’s a way to connect meaningfully with a diverse audience. By incorporating these tips, you can ensure your presence is inclusive, engaging, and impactful. Let’s build a social media landscape where everyone feels welcome.

How do you ensure your social media is accessible? Share your tips in the comments!

by Scarlett Darbyshire

Running a Business When You’re an Introvert: Surviving and Thriving (Quietly)

Running a business is challenging. Running a business as an introvert? That’s a whole different ball game—one where you’re the MVP but also kind of want to sit on the bench and avoid small talk with the other players. Don’t worry, though. You can absolutely crush it as an introverted entrepreneur. You’ll just do it without networking parties or loud self-promotion. Here’s how.

1. The Home Office: Your Fortress of Solitude

Forget about open-plan coworking spaces. Your home office is where the magic happens, complete with noise-canceling headphones, plants that don’t ask questions, and an “I’m busy” aura that keeps everyone out.

  • Pro Tip: Add a “Do Not Disturb” sign—bonus points if it says something like, “Introverting in Progress.”

2. The Email is Mightier than the Phone

For an introvert, email is the ultimate tool: no awkward pauses, no small talk, and all the time in the world to craft the perfect reply.

  • Pro Tip: Use “Let me follow up via email” as your escape line for any unexpected phone call.

3. Networking, but Make It Introvert-Friendly

Traditional networking events are a nightmare (free snacks aren’t worth the small talk). Instead, try these introvert-approved alternatives:

  • Join niche online communities where you can lurk before engaging.
  • Build 1:1 relationships over virtual coffee chats (with your camera off, if possible).
  • Let your website and social media do the heavy lifting—hello, automated DMs!

4. Marketing Without the Megaphone

You don’t need to shout to get noticed.

  • Content Marketing: Write blogs, create guides, or start a newsletter. Share your expertise without ever stepping into the spotlight.
  • Social Media: Post engaging content at your own pace—no need for constant stories or lives.
  • Word-of-Mouth: Let your happy clients do the talking for you (because, let’s face it, they’re better at it anyway).

5. Client Meetings: The Introvert Survival Kit

Client meetings can be draining, but with a bit of strategy, you’ll come out unscathed:

  • Schedule Smart: Book meetings during your most energetic hours (a.k.a. not after 3 PM).
  • Prep Like a Pro: Have an agenda so you’re in control of the conversation.
  • Recharge Afterward: Block off post-meeting quiet time to recover.

6. The Power of Saying “No”

As an introvert, your energy is sacred. Protect it by mastering the art of saying “no.”

  • To unnecessary meetings: “Can this be an email?”
  • To overcommitting: “I’d love to, but my schedule’s full.” (Full of introverting, of course.)

7. Turning Your Introvert Superpowers Into Business Strengths

  • Deep Focus: Your ability to work solo for hours is perfect for tackling big projects.
  • Listening Skills: Clients love feeling heard—your thoughtful approach builds trust.
  • Creativity: Those quiet moments? They’re where your best ideas come to life.

8. Social Media? Post It and Ghost It

The thought of constant engagement on social media might be exhausting, but here’s the trick:

  • Create content in batches during your “extrovert moments.”
  • Schedule posts using tools like Buffer or Later.
  • Log off and let the algorithms do the work while you recharge.

9. Team Building (for When You’re Forced to Have a Team)

If you need to hire, build a team that respects your need for quiet time. Bonus: Introverts make excellent leaders—calm, thoughtful, and great at letting others shine.

  • Pro Tip: Implement Slack channels or Trello boards for communication so you can avoid unnecessary meetings.

10. Celebrate the Wins (Your Way)

You don’t need a big party to celebrate your success. Order your favorite takeout, binge-watch a show, or enjoy a solo dance party (dogs and cats allowed). Success looks different for everyone—especially introverts.

Conclusion:
Running a business as an introvert isn’t about changing who you are; it’s about building a business that works with your personality. Lean into your strengths, set boundaries, and embrace the quiet confidence that makes introverts so uniquely effective. You’ve got this—just don’t forget to schedule some alone time afterward.

What’s your best introvert-friendly business hack? Share it in the comments (or don’t—no pressure).

by Scarlett Darbyshire

Running a Business When You’re a Dog Mum: A (Fur)iously Funny Guide

Running a business is no walk in the park—unless you’re a dog mum. Then, it’s literally a walk in the park…while answering emails, chasing after your four-legged “assistant,” and praying they don’t eat another stick. Balancing entrepreneurship with dog motherhood is a unique skill set. Here’s how to survive (and maybe thrive) while keeping both your business and your furry companion happy.

1. Your Dog is Now Your Co-Worker

Every entrepreneur needs a team, and your dog is officially hired. Sure, they nap through meetings and demand snacks every 30 minutes, but at least they don’t talk back.

  • Their role: Emotional support and shredding your to-do list (literally).
  • Perk: They’ll never judge your 3 PM ice cream break.

2. Conference Calls vs. Bark Alerts

You’re on a Zoom call with a client, explaining your groundbreaking idea, when suddenly… WOOF WOOF WOOF! No, that’s not your business strategy; it’s your dog alerting you to the mailman’s presence.

  • Pro Tip: Mute is your best friend. Just like your dog is.

3. Morning Walks = Networking Opportunities

Every walk is a chance to promote your business. Got your logo on your sweatshirt? Business cards in your pocket? Your dog’s leash might as well be a marketing tool. Just don’t hand out slobbery cards.

4. Time Management: A Tail-Wagging Balancing Act

  • 7 AM: Walk the dog.
  • 8 AM: Work on your business plan.
  • 9 AM: Remove a squeaky toy from your dog’s mouth during a meeting.
  • 10 AM: Realize the toy is now in your mouth because they’re tugging the other end.

Scheduling is tricky, but hey, you’re multitasking like a pro.

5. Client Gifts? Try Dog-Approved Swag

Clients love personalized gifts. Why not throw in some branded dog treats or a cute bandana for their pups? Who can resist doing business with someone who understands the real decision-makers in the family?

6. Doggy Distractions: The Struggle is Real

You’re in the zone, nailing your latest project, when suddenly a paw smacks your keyboard. Congratulations! You’ve accidentally sent an email that says “wooooof” to a potential investor.

  • Solution: Give them their own “workstation.” A Kong toy stuffed with peanut butter works wonders.

7. Celebrating Wins with Your Pup

Closed a big deal? Time to celebrate! Your dog doesn’t care about the numbers, but they’ll be thrilled if it means an extra treat or a trip to the dog park. Bonus: They’ll never complain about your happy dance.

8. Marketing Inspiration from Your Dog

  • Social Media Content? Post adorable photos of your dog “helping” you work. (Spoiler: People will care more about the dog than your actual work.)
  • Tagline Ideas? “Work hard, play harder, nap hardest.”
  • Mascot Material? Your dog is already the face of your brand. Lean into it.

9. Lessons from Your Furry Mentor

  • Live in the moment.
  • Take breaks (preferably outside).
  • Celebrate the little things (like finding an old tennis ball under the couch).
  • Wag your tail after every success—literally or metaphorically.

10. Embrace the Chaos

Running a business while being a dog mum isn’t about perfection—it’s about finding joy in the mess. Whether you’re cleaning up chewed documents or brainstorming your next big idea during fetch, you’re making it work.

Conclusion:
Being a dog mum and an entrepreneur means you’ve already mastered patience, multitasking, and cleaning up disasters. So, if you can handle your pup’s antics, you can handle anything business throws your way. Just remember: Treats aren’t just for dogs. You deserve one, too.

What’s your funniest dog-mum-business story? Share it in the comments—bonus points for photos of your “assistant”!

by Scarlett Darbyshire

50 Ways to Market Your Business When You Have No Money

The first thing a business normally cuts when it has no money is the marketing budget. You know this, and I especially know this. The problem with this is when you cut marketing, you in turn cut the chance of getting any new customers. You’ve all heard that wonderful quote from Henry Ford – “Stopping advertising to save money is like stopping your watch to save time.” – and it is absolutely true.

We have just had a pandemic and are now knee-deep in a a cost of living crisis. Businesses are going to go, redundancies made… it’s just not a nice time to be a business owner, or worried employee for that matter. I’ve tried my best as a business owner to help with businesses with little budget for social media marketing, there’s a 400 page guide you can download for free, ideas on how you can get in touch for free help and i’ve made a lot of one-off services cheaper so you are not worried about getting tied into a monthly contract. This is all well and good, but sometimes there are times when a business has actually no money whatsoever to spend on marketing. If that’s where you find yourself now then you’re going to be on the lookout for free marketing tactics to boost your business and get some more business through the door. As if by magic, here they are! These fifty inexpensive marketing strategies will help you engage and leverage your customers, build lucrative relationships, and ultimately keep your brand at the top-of-mind when it comes to people searching for the product/service you have to offer.

Learn How to Ask for Referrals: You’re much more likely to get something if you ask for it! Don’t just assume your clients will pass along the good word-of-mouth about you. So do you want to get more clients? Get over the fear of asking and force yourself to get in the habit of asking for a referral from every satisfied customer.

Learn the Most Likely Places to Find Clients – and go to those places: Think of the obvious places your target audience will be and go to those places to drum up new business in person or simply just leave a stack of your business cards there.

Host a Workshop, Event or Class Related to Your Products/Services: People love to learn so classes on topics related to your products and services can bring big gains. Plan an event or class to host, then print out flyers and post them in your local community and areas where target clients will see them. Bulletin boards, libraries, coffee shops, and adult education centers etc.)

Create a Brochure: Brochures can be great sales tools as they are relatively cheap, give you some in-hand marketing material when you’re discussing your products or services and also give potential customers who want to think over your pitch to have something to take away with them.

Get Free Publicity for Your Business: Do this by involving the media (including social media!) in your big business events such as grand openings, new products launches, moves, or charity events. Don’t have one of these happening in the near future? You can always get involved in someone else’s charity event by becoming a sponsor.

Create a Website for Your Small Business: If you don’t already have one, it’s a vital necessity nowadays for a business to have a website. Even if it’s a basic one that simply presents the who, what, where and why of your business at least it gives you a home on the web and a chance of coming up in local search – critical for getting your business found nowadays. There are lots of great website building platforms out there, with WordPress being one of them.

Create a Blog for Your Business: Blogging can create a bigger market for your products or services if you share valuable, regular and engaging content consistently. You should also cultivate your blogging community by visiting and commenting on other relevant blogs regularly. (Be smart; pick the ones your customers are likely to be visiting too.)

Develop a Social Media Marketing Plan and Implement it: Developing a presence on social media is a great and vital low budget marketing strategy. Download my free eBook that has a great social media strategy template (if I do say so myself!). Or if you have a little money in the bank and you would like one professionally done for you, I have an offer on at the moment!

Spend Money on Social Media Advertising: All the major platforms offer forms of inexpensive advertising, often with incredible targeting options. Learn about Facebook ads and Twitter ads in the free eBook download too.

Become a Radio Guest: Radio can be a very effective way of targeting your potential customers and is a much more inexpensive form of advertising compared to other channels such as television. Get in touch with your local radio for potential deals on airtime ads/interviews.

Develop Business Partnerships: Cross-promotion is a great way to tap into a wider audience, cut down on the cost of advertising and can create valuable relationships that benefit all the partners involved. This can be done locally offline through some kind of special event, or online with a webinar or promotional giveaway

Send out Promotions with your Invoices: A no-brainer that’s often forgotten! You’re sending out a document anyhow so why not include a promotion?

Learn How to Write a Killer Sales Letter: Whether it’s direct mail or email, once you’ve written one, be sure to learn how to maximize the response to your sales letter.

Create an Email Newsletter: This gives you a great opportunity to stay in regular contact with your customers, sharing business news, latest offers etc.

Join a face-to-face Networking Group: There’s no faster, easier way to make contacts and get known in your local community.

Participate in Local Business Trade Fairs: While trade shows are far from easy, they can be one of the most rewarding forms of marketing when approached with the right strategy. Your attendance will be rewarded with rapidly expanding your database of sales leads, meeting and connecting with prospective customers and learning about new developments in your industry.

Apply for Business Awards: Getting a business award under your belt is a great way to build credibility and generate positive PR. There’s nothing wrong with a nomination from a friend or even nominating yourself – just make sure you’re entered!

Advertise Your Business on Your Vehicle: Be seen whilst you’re out and about by putting a vinyl wrap on your car with your logo, business name and contact detail and/or place a plastic business card holder on the side of your vehicle.

Pamper Your Existing Customer: Make sure you’re not neglecting the people who already know and trust you, as typically it’s five times as expensive to make a sale to a new customer as it is to an existing one. For example you could take your best customers out to dinner using the opportunity to ask them about how to improve your business or write to your customers to reward them with exclusive benefits such as a new loyalty program or an invite to sneak preview your latest product.

Utilize Your Business Setting: Your building and surrounding land or sidewalk are great places to put up signs and banners.

Push For PR: A media story is much more valuable than an advertisement because of the credibility it gives your business. Journalists’ are looking for a compelling story to tell so help them by letting them know about an interesting story of yours involving an innovative product, unusual customer contact or gamble that paid off.

Turn Employees into Ambassadors: Your employees are part of the community and have all sorts of contacts that could help you so think of ways you can keep them motivated and utilize them.

Give Back: Channel into your inner good by sponsoring your local lads football team or having a charity collection jar by the cash register. You’ll feel good by doing your bit for the community but will also benefit by generating goodwill with customers. As an example for less than the cost of a 1/4 page ad in a local paper, you can buy team uniforms for your local sports teams and not only will you get the team, and their friends, family and fans attention but it will show a very wide audience that your business is a genuine part of the local community.

Create Instructional Videos: Video content is really valuable, but it needn’t be costly to get quality YouTube videos produced. You can research the plenty of guides out there to help, or you can get others involved on a budget by using sites such as Fiverr.

Get Ad Promo Credits: Big ad campaigns may be out of your budget but there are often discounts and coupons floating around out there for paid Facebook Ads or Google ads.

Create DIY Infographics: Infographics are very powerful marketing tools as they’re visually appealing, easy to digest, and people love to share them. All in all they’re a great way to drive up referral traffic and links. There are plenty of free vector kits out there for Adobe Illustrator. Check out Visual.ly for inspiration, they have many examples for you to browse through.

Recycle Your Content: Breathe life into your old content by turning them into new creations! For example, you could turn a collection of blog posts into an eBook.

Develop a Customer Referral Program: Word-of-mouth is a powerful tool, so encourage your existing customers to spread the word by offering a free product, free month of service, or some other reward for referring new customers.

Hold a Contest: Contests are an inexpensive, effortless and exciting way to grow your business and increase online engagement as you often only need to worry about the costs of monitoring the contest and prizes.

Guerilla Marketing: An advertisement strategy designed for businesses to emphasize the creativity and promote their products or services in an unconventional way with little budget to spend. Take a look at these successful examples.

Business Card Draw: This simply idea involves you putting a big glass bowl at your place of business with a sign asking visitors to drop their business cards in for a chance to win something. At the end of the month when you’ve collected loads of business cards, you draw a winner. The real winner here is you however as there’s no reason those other business cards you’ve collected have to go to waste! Use the email addresses provided to let users know that while they haven’t won this time, they are more than welcome to join your mailing list, which will notify them of future giveaways and special offers.

Email Marketing: A great way to get new visitors engaged with your business and maintain relationships with your existing customers. The key to success is to get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing (e.g. free ebook) then slowly nurture your subscribers via email until they are ready to become paying customers. MailChimp is a great free email marketing service.

Give Away Balloons at Local Events: For a few hundred quid you can rent a helium tank and get a few hundred custom balloons printed with your business name. This is great as a summer imitative at a fair or community event as you’ll have a bunch of happy people marching around with your brand floating above their heads.

List Your Company on Google Maps/Google My Business: Google Maps/Local presence is important for many reasons as It directs customers to your establishment when they are in the area, and your business typically appears higher in Google search rankings.

Use Google Products: Google has provided businesses with a toolbox of marketing goodies (Analytics, Google+, Google my Business etc.) that will only help your business grow. By following their terms of service and best practices, you can help your business gain recognition.

Learn From What Your Competitors Do: It’s important to look at what your competitors are doing as you can get a good sense of how they have become successful, and where they are lacking in their marketing efforts. Both of which you can apply to your own efforts.

Revisit Your Landing Pages: Landing page design can have a huge impact on your conversion rates. If you’re doing any kind of advertising or email marketing, your landing pages are where people who are interested in your offerings decide to “convert” into a lead or a customer or not so you need to regularly update and maximise them to make sure they are fit for purpose.

Make Reporters Come to You: Instead of always sending boring pitching reports with story ideas, go straight to the horse’s mouth and schedule a coffee meeting with the local relevant reporters in your market. Start the conversation by genuinely attempting to make their lives easier without trying to sell them your story and you will become a valuable resource.

Freebies: Everyone loves a freebie and there are many ways to produce freebies that cost next to nothing. For example: a free eBook on a topic of your expertise, small samples of your product, or discount coupons people can obtain in exchange for their email address.

Be Active in Forums: Join discussion forums where people are actively talking about products and services like yours, topics in your industry, and businesses relevant to your brand. This will help spread the word about your expertise, gain credibility in your industry, and build your network.

Get on Online Directories: This is one of the most efficient and inexpensive forms of marketing your brand. Many of these directories are free to register, and enable users searching for your products and services to quickly find you.

Give a Speech: Many organizations are actively looking for qualified, subject-matter experts who can present to their groups. Get over your fear of public speaking, think of the benefits and volunteer. You don’t have to be a pro as long as the information you share is helpful to the audience. Make it easy for people to associate you and your business with expertise in your field.

Be Generous: To keep customers loyal to you, don’t make the mistake of thinking that promotional items are only for conferences and tradeshows. Send your customers small “surprise” gifts as they always work to instill loyalty and retention. They don’t have to be expensive, consider items such as tea bags, pens and pads, small flashlights or things very target specific to your industry, like small packets of flower seeds for a gardener.

Team up With Larger Firms in the Industry: Find larger companies, or more experienced businesses and invite them to lunch with the intention of asking them to consider referring their smaller cases or business they don’t have time to handle, to you. With every successful referral they give you remember to send them a genuine thank you. This will help you easily build your customer or client base.

Feed Them!: Anything involving free food gets attention. Partner up with local businesses and a restaurant/ Café to throw a special event, complete with free food. Combining your database with other businesses will expose you to an entirely different segment of people for a fraction of the price.

Write For A Trade Magazine: If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade or local magazine to gain credibility and get the exposure you want. Demonstrate your expertise and position yourself as the go-to person for your product or service with this service and it will make you appear credible because a recognised publication is publishing your content.

Write A Book: The status of being a published author provides you with unprecedented access to media, speaking gigs, and other opportunities like nothing else can and the best part is that it costs nothing other than your time.

Online Reviews: Online reviews are a critical component of your business’ reputation and can do wonders for converting new customers. Let your fans review your business, then incorporate their reviews in your blog post, on your website, promote them on social media and anywhere else that is relevant and will be seen.

Host Educational Events: Partner with businesses that target the same audience as you to host “educational” events. Split the cost and the work that goes into creating the event, including inviting prospects and clients. It’s a cost-effective way to market to the other firms’ clients, to prospects, and to build a relationship with these other partners in order to gain future referrals.

Join in on Weekly Hashtag Hours like #ThrowbackThursday: To build your social media following, you need to be an active participant in the community. A great way to get your content seen by many eyes is to join in on a relevant fun weekly social media hour that already has a loyal audience. There’s a hashtag for almost anything, check which ones you could join in with here.

Go Back to Basics: In an online age, there’s still something to be said for going back to basics and conducting some ‘real life’ marketing. For example you can go old school with flyers and poster in local cafes etc.

BONUS! Get on Social Media and get posting. Social media is one of the most valuable marketing tools out there. And it’s free!