Running a business is hard work. You’re the CEO, accountant, customer service rep, and barista who keeps the coffee coming. Somewhere in all that, you’re also supposed to market your business like a pro. But let’s be real: sometimes, marketing isn’t your thing—and that’s okay. Here are some hilariously relatable signs that it’s time to outsource your business marketing.
1. You Think “SEO” Stands for “Someone Else’s Obligation”
You’ve heard about SEO, but every time you try to figure it out, your brain decides it’s snack time. Keywords? Meta tags? SERPs? Sounds like a job for a superhero—just not you.
Time to outsource if:
- Your idea of SEO is adding “please buy this” to the end of your product descriptions.
- You think “organic traffic” has something to do with farmer’s markets.
2. Your Social Media Strategy Is… Nonexistent
Your last post on Instagram was three months ago, and it was just a blurry photo of your lunch with the caption: “Guess what I’m eating!” Your audience has moved on, and frankly, they’re worried about your nutritional choices.
Time to outsource if:
- You’re still trying to figure out what TikTok even is.
- Your posts get fewer likes than your cat’s account (yes, your cat is more popular than you).
3. You’ve Googled “How to Go Viral” More Than Once
Admit it—you’ve spent hours researching how to create the next big thing. But your “funny dancing avocado” video didn’t exactly break the internet, and your latest blog post got five views (four of which were you checking to see if it worked).
Time to outsource if:
- Your “viral strategy” involves lots of hoping and very little planning.
- You thought hashtags were just a fun way to #SayThings #Randomly.
4. You’re Using Paint for Your Graphics
Graphic design is not your passion, and it shows. That logo you “designed” in Paint? It’s pixelated, off-center, and probably copyrighted (oops).
Time to outsource if:
- Your Canva free trial expired, and now you’re using clip art from 1997.
- Your designs make your own eyes hurt.
5. You Spend More Time Googling Marketing Than Running Your Business
If you’ve ever fallen into a black hole of marketing blogs, webinars, and YouTube tutorials, only to emerge three hours later with zero actual progress, this one’s for you.
Time to outsource if:
- Your browser history is 80% “How to write email subject lines that don’t suck.”
- You’ve considered cloning yourself just to get it all done.
6. Analytics Make You Cry
You know data is important, but every time you open Google Analytics, it’s like staring at The Matrix. What do all these graphs mean? Why are there so many numbers? Why is your bounce rate so high—is your website a trampoline?
Time to outsource if:
- The only “metric” you track is how many cups of coffee you’ve had today.
- You tried to “fix” your analytics and accidentally deleted half your website.
7. Your Marketing “Strategy” Is Just Guessing
“Oh, we haven’t posted on Twitter in a while. Maybe we should?” If this sounds familiar, congratulations! You’re winging it. And while winging it can be fun, it’s not exactly a winning strategy.
Time to outsource if:
- You’re making marketing decisions based on your mood.
- Your strategy meetings involve phrases like “Let’s just throw stuff at the wall and see what sticks.”
8. You’re Burned Out and Running on Fumes
Marketing takes time, energy, and creativity—all things you don’t have when you’re already wearing ten hats. If you’re feeling more “meh” than motivated, it’s time to pass the torch.
Time to outsource if:
- The thought of writing one more email newsletter makes you want to scream into the void.
- You’d rather clean your entire office than brainstorm content ideas.
9. Your Business Deserves Better
Here’s the thing: your business is amazing, and it deserves marketing that reflects that. If you’re not getting the results you want, it’s not because you’re bad at marketing—it’s because you’re busy being awesome at everything else.
So, Should You Outsource?
If you’ve nodded along to any of the above, the answer is YES. Handing over your marketing to a pro doesn’t mean you’ve failed—it means you’re smart enough to focus on what you do best.
And who knows? Maybe with all that extra time, you can finally create that funny dancing avocado video. Just let the experts handle the hashtags.
Have you outsourced your marketing before? What was the “aha” moment that made you do it? Share your stories below (and don’t worry—we won’t judge your Paint graphics).
