Let’s talk about trends. They’re flashy, fun, and promise to make your business go viral if you just hop on at the right time. But here’s the truth: not every trend is meant for your business.

In fact, chasing trends like a cat chasing a laser pointer can leave your brand looking confused, desperate, or—worst of all—forgettable. So, before you start planning your next #IceBucketChallenge or lip-sync reel, let’s explore why skipping some trends might actually be the best thing for your business.

1. Not Every Trend Fits Your Brand

You’ve probably seen brands that have no business dabbling in a trend trying to force it. (Remember when that tax preparation company jumped on TikTok dances? Yeah, still cringing.)

• Reality Check: Just because everyone else is doing it doesn’t mean it aligns with your values, tone, or audience.
• Pro Tip: Stick to what makes sense for your brand. If you sell legal services, you don’t need to jump on a trend about funny parenting fails.

2. Your Audience Might Not Care

Trends are often designed to grab attention, but is it the right attention? Ask yourself:

• Does this trend appeal to my target audience?
• Will it help me achieve my business goals, or is it just a flashy distraction?

Example: If your customers are mostly professionals over 50, they probably don’t care about the latest Gen Z meme.

3. Trends Burn Out Fast

By the time you’ve planned, filmed, and posted your on-trend content, it’s possible that the trend is already so last week. Social media moves at lightning speed, and hopping on trends can feel like running on a hamster wheel.

• Alternative: Focus on evergreen content—things that will still be relevant next month, next year, or even next decade.

4. Trying Too Hard Can Backfire

There’s nothing worse than looking like the “cool” parent trying to impress teenagers. (Yes, we’re looking at you, brands that use “slay” unironically.)

• Risk: If your attempt at a trend feels forced, it can make your business seem out of touch or inauthentic.
• Solution: Stick to trends that feel natural and authentic to your brand voice.

5. It Drains Your Resources

Creating trendy content takes time, energy, and money—resources that might be better spent elsewhere.

• Instead of investing in the latest trend, focus on building a consistent social media presence. Quality > novelty every time.

6. You Risk Losing Your Brand Identity

If you’re constantly chasing trends, your followers might start to wonder: Who are you, really?

• Reality Check: Trends come and go, but your brand’s voice, mission, and values are what keep customers coming back.

7. Standing Out Matters More Than Blending In

Trends are popular because everyone is doing them. But do you really want your business to look like everyone else’s?

• Alternative: Create original content that showcases what makes your business unique. You’ll stand out more than if you’re just one more voice in a crowded trend.

8. Trends Don’t Equal Results

Going viral might feel like a win, but does it translate to actual sales, loyalty, or growth?

• Reality: A trendy video might get likes and views, but it doesn’t guarantee meaningful engagement or ROI.

When Should You Jump on a Trend?

Of course, not all trends are bad. Here’s how to decide if one’s worth your time:

1. It aligns with your brand values and voice.
2. Your audience is engaging with it.
3. You have the resources to do it well.
4. It’s fun, relevant, and feels authentic.

Example: If you’re a bakery and there’s a trend about unusual cupcake flavors, go for it! But if you’re a CPA firm… maybe sit that one out.

Final Thoughts: Trends Come and Go, But Your Brand Is Forever

Jumping on every trend might make your social media feel busy, but it won’t necessarily make it better. Focus on staying true to your brand, creating content that resonates with your audience, and leaving the FOMO behind.

Remember: your business doesn’t need to be trendy to be successful—it just needs to be authentic.

What’s the weirdest trend you’ve seen a business try to pull off? Share your favourites in the comments!