How to Create a Branded YouTube Channel that Gets you Noticed

YouTube is the most popular video hosting and sharing platform with over one and a half billion active users. Businesses have utilised the benefits of YouTube, recognising that with the power of video, YouTube’s massive audience, and AdWords’ targeting tools, you have the ability to reach and impact potential customers all around the world. Having the ability to embed a YouTube video player on your website or blog also means you can easily share your video on Facebook, Twitter and other social media network making it easy to efficiently share your story and build your business online.

What’s Good About YouTube?

  • A great tool for improving search engine rankings
  • It is a free platform for advertisements

 

What’s Not so Good About YouTube?

  • Not useful for businesses where videos are not relevant or useful to them
  • A successful YouTube channel needs a consistent uploading schedule so is not suitable for companies without the time or resources to keep producing quality videos

 

Should your Business Have a YouTube Channel?

If your target audience and customers are watching videos on YouTube related to your industry, then you need have a YouTube channel to attract that audience. YouTube is great for businesses that are innately visual and regularly produce videos that are product informative, demonstrations of products or services and generally informative and entertaining content that will be valued by a certain group. The sheer audience size of YouTube attracts many businesses to YouTube but with a lot of competition to face businesses should only use YouTube if they can regularly and consistently produce good quality, varied, fresh and entertaining videos.

 

Follow these top tips to create a successful YouTube Channel;

 

Always Create Great Content

The key to building an audience and maintaining a successful presence is to always provide content that is valuable, relevant and entertaining to the viewer. YouTube provides you with a great platform to showcase your visual creativity and show that you understand and care about your audience enough to consistency produce a variety of videos that address consumer needs and genuinely interest and provide value to them.

 

Make Your Videos Easy to Find

YouTube is very heavily saturated with videos making it harder than ever to get your videos noticed. Simply uploading your video and waiting for people to come across it will not suffice. Rather, you need to make it easy for the right audience to discover your videos by applying several key factors in your videos;

  • Use relevant keywords and search categories to attract your target audience
  • Embed your YouTube videos onto your website
  • Share your videos across social networks
  • Include your website URL in the video description
  • Ensure your video is categorised and tagged correctly and relevantly
  • Consider advertising to give your videos a boost

 

Appeal to your Target Audience

With so much choice for the consumer, getting your video noticed can be a difficult task.  The key to ensuring you stand a better chance of getting noticed is to do your research and find out exactly what your audience is watching and searching for on YouTube and then apply this knowledge to your own efforts. You will better reach your audience if you know what type of content resonates best with them and directly provide solutions for them or answer their questions and queries with your videos.

 

Thoroughly Brand your YouTube Channel

Your YouTube channel needs to act as a hub of your brand making it clear to the viewer who you are when they arrive on your page. Ensure you fully utilise the customisable features of your channel from the background to the video cover image to ensure that you create a branded environment for your audience where they trust that it is your brand page and where they are welcomed and encouraged to interact. There are several key areas to utilise to ensure you don’t miss any branding opportunities on your page;

  • Include links to your website
  • Effectively and clearly communicate your brand and purpose in the description
  • Ensure all creative aspects (colours, graphics, typography etc.) reflect your brand.

 

Know Your Limits

Maintaining a successful YouTube presence takes a lot of consistent and continual effort. From uploading content to creating titles, responding to comments, tracking analytics and general promotion, maintaining your account can easily become a very time consuming role. From this, ensure the person who maintains it has the time, talent and expertise to run it effectively as you are publicly representing your brand to a vast audience online so you do not want to give them a negative impression by ineffectively using YouTube. If you find yourself or the person running your account is struggling then strongly consider outsourcing to a specialist who has the adequate skill set to represent your brand well. Your business can only benefit from you knowing your limits and realising when the time is right to get a professional on board.

 

Listen to and act on What Your Analytics Tell You

Track your videos performance through your analytics will help you to understand your audience, how they interact with your videos and what content resonates best with them. Armed with this information, you gain a very advantageous position where you can use this information to help you optimise your future videos to ensure you are directly addressing your target audience needs, making them more likely to keep coming back to your channel and share your content with others.

 

Be Sociable and Engage Your Audience

To fully utilise the benefits of YouTube for your business you need to embrace the social aspect of the social network and continually interact and engage with your audience and other users. You need to be actively dedicated to your page looking for opportunities to interact with others and respond to comments and feedback on your videos. YouTube has very much developed into an active online community which you need to be a part of and participate in. There is much to gain in engaging with users and audiences from potential business opportunities, partnerships with other users and by listening to your audience you can get to know them better helping to create better content that is going to attract them in the future.

 

Keep Your Channel Updated and Fresh

Once you have set up your channel, developed a solid posting strategy and perfected your channel design you are well on your way to a strong YouTube presence but your work is by no means finished. In order to keep the attention of your audience and attract new ones you need to actively keep your channel updated with fresh content and continually analyse your analytics to gauge your audience response to your videos to ensure you are consistently targeting their needs with your videos.  Continually look to see how you can better enhance your audience’s experience with your videos and act on what your analytics tell you, positive and negative about your efforts and respond accordingly.

 

Be Aware of YouTube’s Future Trends & Updates

As new technology emerges and YouTube grows and develops it is likely to make changes that can affect your business marketing. Ensure you stay aware of changing trends and utilise any new developments within YouTube and a broader technical sense to help better your videos and audience video experience.

 


This is an excerpt from my new book “The Ultimate Beginner’s Guide to Social Media for Small Businesses” out now in Paperback on Amazon! Head over there now for more of a Free preview! http://amzn.eu/2uuslrD


 

New eBook! The Ultimate Beginner’s Guide to Social Media for Small Businesses [Advanced Version, Updated for 2018]

Shameless plug alert! My new eBook “The Ultimate Beginner’s Guide to Social Media for Small Businesses [Advanced Edition, Updated for 2018]” is now available to buy over on Amazon!

Perfect for beginners to social media, this 300+ page guide is packed full of straight-forward and effective advice and guidance, cutting through the jargon and giving you all the essential social media know-how to confidently grow your social presence, generate leads and sales on social media and make your mark on the online world.

This eBook is packed full of useful social media stuff, yet the handy bite-sized paragraphs and bulleted checklists makes it a light read for you and your business. Throughout the book we look into key areas such as;

  • An Introduction to Social Media
  • How to Create a Social Media Strategy
  • Best Practices for Social Media Marketing Success
  • Important UK Internet Usage and Social Media Statistics
  • A Comprehensive Look at all the Major Platforms – Facebook, Twitter, Blogging, Pinterest, Instagram and many more.
  • Social Media Monthly Clean Up and Refresh Checklist
  • 83 Engaging Ideas for Your Social Media Content
  • Useful Tools and Apps to Help You Market Smart

 

PREVIEW THE EBOOK HERE!

 


Don’t worry, you can still download the free version off my website. No sign-ups or long forms – just download your free PDF and away you go! http://www.scarlettdarbyshireuk.com


 

7 Key Questions to Ask to Help Form a Successful YouTube Strategy

Before you jump in and start uploading there are several key strategic elements you must consider in order to create a YouTube marketing strategy that will ensure your YouTube channel is going to be in line with your business objectives and ultimately be a successful addition to your social media marketing strategy.

What are my Objectives for my YouTube Channel? Having well-defined goals and a clear vision of your objectives for your YouTube channel is imperative for many reasons. It not only influences the type of video content you’ll share but also impacts on what analytics you will look to in how you measure your success. Whether you want to use YouTube as an outlet to showcase new products, drive sales or boost your website traffic, having clear objectives is crucial to how successful your presence on YouTube will be.

Common YouTube Marketing Objectives

  • Brand Awareness
  • Increase Authority
  • Product Support and Advice
  • Supporting PR efforts

 

Who am I Going to Target With my Videos? In order to have the chances of a well-received video, you need to have a clear idea of who you are going to be targeting with your videos. It is vital you take the time to gather important facts about your target audience ranging from their average age to what styles and formats they prefer to receive their information, as this will help ensure you create videos that are directly tailored towards them and are likely to resonate with them therefore improving the likelihood of success.

What Am I Going to Upload? One of the most vital aspects of YouTube marketing that you need to know is that people come to YouTube to be informed, educated and entertained and not to watch boring sales adverts. The key is to provide video content that is going to interest, inspire and entertain your target audience as well as enhancing your business image and brand. Whether you will shoot your own videos or hire an external business, remember to share good quality videos that someone in your industry or sector will be interested in viewing. You can upload videos of anything from behind the scenes, product demonstrations to a day in the life of a member or staff, anything that you feel will enhance your brand and interest your viewers. Just remember to pick a niche, be consistent and give the viewers what they want.

Do I Have a Clear Content Posting Strategy in Place? Having a well-developed uploading schedule is an important step towards building a repeat audience and subscriber base and also impacts greatly on how well you build a successful YouTube channel. The two things that will dictate your publishing schedule are your business goals and resources and what your audience wants. So whether you upload a new video once a week or every fortnight, ensure each time it is consistently good, targets your viewers’ needs and is reflective of your brand.

How am I Going to Promote my Channel? There are many resources you can utilise to help you promote your YouTube Channel. From embedding your YouTube videos and playlists to your business’s website and blog to putting your YouTube URL link onto your corporate literature and business cards. Remember to also cross promote on your other social media channels by sharing a direct link to every new video you upload across all of your business’s social media networks.

What are my Competitors Doing? Knowing what types of videos your competitors are producing and how their audience responds to them are both key pieces of information that you need to know. It is by looking at how well (or how badly) they are performing on YouTube that you can get valuable information that you can apply to your own strategy. If they are performing well then find out why and apply that to your own efforts and equally if you see areas in which they are performing badly, then see these as opportunities for you to improve on with your own channel. Additionally if you find that none of your competitors are using YouTube you have to ask yourself why, are they missing an opportunity? In which case you need to establish yourself on YouTube first or are they doing the right thing in not having a presence on YouTube? And if that is the case then you need to establish whether you really need to be on YouTube yourself.

How am I Going to Measure my Channel’s Success? To measure your success effectively you need to first establish your objectives for your YouTube presence as this will dictate what analytics you will measure. Analysing your YouTube Analytics on a regular basis will show you a wealth of valuable information from how many people watch your videos, how they discovered your videos, how many subscribers you have, as well as how many likes, dislikes, comments and shares each of your videos has received. Tracking these metrics will help show you what types of content resonate with your viewers that will help guide your future video content creation.

How to Create a Branded YouTube Channel That Get’s You Noticed

YouTube is the most popular video hosting and sharing platform with over one billion active users. Businesses have utilised the benefits of YouTube, recognising that with the power of video, YouTube’ s massive audience, and AdWords’ targeting tools, you have the ability to reach and impact potential customers all around the world. Having the ability to embed a YouTube video player on your website or blog also means you can easily share your video on Facebook, Twitter and other social media network making it easy to efficiently share your story and build your business online.

 

Always Create Great Content

The key to building an audience and maintaining a successful presence is to always provide content that is valuable, relevant and entertaining to the viewer. YouTube provides you with a great platform to showcase your visual creativity and show that you understand and care about your audience enough to consistency produce a variety of videos that address consumer needs and genuinely interest and provide value to them.

 

Make Your Videos Easy to Find

YouTube is very heavily saturated with videos making it harder than ever to get your videos noticed. Simply uploading your video and waiting for people to come across it will not suffice. Rather, you need to make it easy for the right audience to discover your videos by applying several key factors in your videos;

  • Use relevant keywords and search categories to attract your target audience
  • Embed your YouTube videos onto your website
  • Share your videos across social networks
  • Include your website URL in the video description
  • Ensure your video is categorised and tagged correctly and relevantly
  • Consider advertising to give your videos a boost

 

Appeal to your Target Audience

With so much choice for the consumer, getting your video noticed can be a difficult task. The key to ensuring you stand a better chance of getting noticed is to do your research and find out exactly what your audience is watching and searching for on YouTube and then apply this knowledge to your own efforts. You will better reach your audience if you know what type of content resonates best with them and directly provide solutions for them or answer their questions and queries with your videos.

 

Thoroughly Brand your YouTube Channel

Your YouTube channel needs to act as a hub of your brand making it clear to the viewer who you are when they arrive on your page. Ensure you fully utilise the customisable features of your channel from the background to the video cover image to ensure that you create a branded environment for your audience where they trust that it is your brand pageand where they are welcomed and encouraged to interact. There are
several key areas to utilise to ensure you don’t miss any branding opportunities on your page;

  • Include links to your website
  • Effectively and clearly communicate your brand and purpose in the description
  • Ensure all creative aspects (colours, graphics, typography etc.) reflect your brand.

 

Know Your Limits

Maintaining a successful YouTube presence takes a lot of consistent and continual effort. From uploading content to creating titles, responding to comments, tracking analytics and general promotion, maintaining your account can easily become a very time consuming role. From this, ensure the person who maintains it has the time, talent and expertise to run it effectively as you are publicly representing your brand to a vast audience online so you do not want to give them a negative impression by ineffectively using YouTube. If you find yourself or the person running your account is struggling then strongly consider outsourcing to a specialist who has the adequate skill set to represent your brand well. Your business can only benefit from you knowing your limits and realising when the time is right to get a professional on board.

 

Listen to and act on What Your Analytics Tell You

Track your videos performance through your analytics will help you to understand your audience, how they interact with your videos and what content resonates best with them. Armed with this information, you gain a very advantageous position where you can use this information to help you optimise your future videos to ensure you are directly addressing your target audience needs, making them more likely to keep coming back to your channel and share your content with others.

 

Be Sociable and Engage Your Audience

To fully utilise the benefits of YouTube for your business you need to embrace the social aspect of the social network and continually interact and engage with your audience and other users. You need to be actively dedicated to your page looking for opportunities to interact with others and respond to comments and feedback on your videos. YouTube has very much developed into an active online community which you need to be a part of and participate in. There is much to gain in engaging with users and audiences from potential business opportunities, partnerships with other users and by listening to your audience you can get to know them better helping to create better content that is going to attract them in the future.

 

Keep Your Channel Updated and Fresh

Once you have set up your channel, developed a solid posting strategy and perfected your channel design you are well on your way to a strong YouTube presence but your work is by no means finished. In order to keep the attention of your audience and attract new ones you need to actively keep your channel updated with fresh content and continually analyse your analytics to gauge your audience response to your videos to ensure you are consistently targeting their needs with your videos. Continually look to see how you can better enhance your audience’ s experience with your videos and act on what your analytics tell you, positive and negative about your efforts and respond accordingly.

 

Be Aware of YouTube’ s Future Trends & Updates

As new technology emerges and YouTube grows and develops it is likely to make changes that can affect your business marketing. Ensure you stay aware of changing trends and utilise any new developments within YouTube and a broader technical sense to help better your videos and audience video experience.