The Ultimate Social Media Marketing Plan for Your Health & Beauty Salon!

In today’s digitally driven world, properly utilizing social media is necessary for those who want to remain relevant and competitive—and that includes Hair and Beauty Salons. With so many opportunities for growth and relationship-building, social media, if done right, provides a unique platform for long-term marketing success.

As we all know, social media has changed the way we receive and exchange information—it’s the new word-of-mouth marketing and it’s how your prospects and clients network. Just as emerging technology changes your daily workflow, it also impacts the way you interact with prospective and existing clients. Your social presence, or lack thereof, can be critical to your businesses continuity. Today’s conversations, research and buying decisions take place online. This means social media is no longer optional as a communication channel—it’s essential.

Social media is a great way to engage with your current and potential customers, spread more awareness about your services, and create brand loyalty among customers by reinforcing what makes your salon unique. We live in an image-crazy digital world where people like to see an image rather than words. Someone looking for a new hairstyle or set of nails, would like to see a) a choice of what to choose from and b) what YOU can do. This is your chance to shine. This is your chance to promote your business in a creative and inspirational way as to attract new clients and to prove what you are capable of.

Why is social media for hair and beauty salons so important?

  • Showcase your achievements
  • Promote your team
  • Engage with individuals
  • Provide excellent customer service
  • Increase online sales and enquiries
  • Reach more potential clients
  • Stand out from the crowd

With the increasing use of social media in every industry, it’s crucial that businesses know how to connect with customers and use platforms like Facebook, Twitter and Instagram in a way that customers will enjoy and that will benefit your business.

A powerful and successful social media presence could easily be made by implementing a robust and consistent content strategy that allows you to promote your activities and business news, generate engagement and a sense of community and become an industry leader by sharing valuable, informative contributions and insights that will engage, evoke interest and provide advice to your audience.

There are many examples of rich content that could be utilized!

  • Introduction to what’s involved with each specific manicure and pedicure service.
  • Tips for choosing nails for your personality, body type, age, etc.
  • Detailed descriptions about beauty service options
  • Hand, foot, and nail maintenance tips.
  • Matching nail types to events.
  • How to discuss your nail preferences with your salon artist.
  • Strategies for interesting nails, including stencils.
  • Nail color choices or polish information.
  • Post about beauty in general including tips and tricks
  • Share customer stories of transformations with a human angle and life improvements
  • Post personal stories of the staff and show the human face of your brand
  • Before and after photos of transformations
  • New products that you use and your recommendations if any
  • Thank you images to thank customers for giving you their trust and their business
  • Contests where your followers and customers can participate to get exclusive deals or coupons
  • Upcoming events in your salon
  • Upcoming events in your local community
  • Lifestyle related photos

 


 

 Facebook

Where Facebook can really be leveraged for your Hair and Beauty Salon is within the use of its extensive potential for user engagement. With over one billion active users, it is likely that many of your clients and competitors may already be there. Facebook provides the perfect way for you to share your services, post photos of your unique nail art or create contests or giveaways to promote brand loyalty and spread awareness of your brand. It is compatible with any type of multimedia content meaning you can post videos, photos, and links to external content, allowing it to enhance and support your other online marketing efforts e.g. blog posts. In addition to this, the robust advertising options offered by Facebook are a brilliant tool to leverage to ensure content is directly seen by a highly targeted audience of your choosing.

 

Facebook Strategy

  • Write relevant posts that engage consumers: Write posts that customers want to respond to and will enjoy giving their opinion on. An example of this would be to ask questions like “Summer has officially begun! What will be your summer haircut of choice?” This type of conversation starter is relevant, personalized, and something that majority of salon-goers would enjoy discussing.

 

  • Post pictures, and lots of them: One of the best ways businesses can use Facebook is as a visual medium. Your salon should be showcasing the work that it is most proud of. Whether that be fun holiday-themed manicures or gorgeous bridal party hairstyles, pictures provide an outlet to show what you can do.

 

  • Treat your Facebook Page as a miniature website: When customers arrive on your Facebook page they should be able to find all of the information they may be looking for. Use the various Facebook tabs to show your salon locations, services, photos and reviews.

 

  • Provide Facebook Fans with exclusive deals: When Liking a business on Facebook, customers like to feel as though they’re getting something special in return. You can entice them to like you on Facebook by offering 10% off their next visit or by sharing the Page on Facebook to receive a gift with their next purchase. In addition, you can provide discounts to Facebook Fans which are only redeemable by mentioning the specific Facebook Ad.

 

  • Target your Ads: Use Facebook Ads to their full ability through targeting. You may want to only target people located close to your salon, or those who like related Facebook Pages.

 

Purpose Key Metrics
Generate Engagement

Increase Brand Awareness

Generate Leads and Sales

Strengthen Customer Service

Likes

Reach

Conversion

Engagement

 

 

Twitter

Where Twitter can really be leveraged for your Hair and Beauty Salon is within its use as a real-time public information network that gives your business greater exposure in web search results and makes it easy to build a community of potential customers who are there to discover and share interesting content. Twitter can also benefit your Hair and Beauty Salon through the use of both creating and joining in with existing Hashtags. Twitter Hashtags categorize topics and discussions so users can quickly and easily connect with businesses and individuals with a common interest. In addition they can also be used as keywords to help easily find and connect with your target audience.

 

Twitter Strategy

  • Use Twitter as an information source about your services: Post information about a specific service with a link to your website where customers can get more information. This is a great place to promote any training courses you offer to salons and clients.

 

  • Offers for Retweets: Twitter is a great platform for sharing as a simple Retweet from one of your Followers can generate you plenty of referrals. Offer incentives for Retweets such as “SNS dipping powders are formulated to build the health and strength of the natural nail. Odorless, fast-drying, and Long lasting! What colour would you choose for Summer? Receive £10 off you next visit by retweeting this post!”

 

  • Provide Group Deals: Salons are also a social place where people go to relax, enjoy, and feel good about themselves, so Twitter is a great way to engage with multiple people at once. An example would be to offer “Come in this weekend with 2 or more girlfriends and receive 20% off each on manicures, pedicures or a colour change just by showing this tweet!”

 

  • Use Twitter hashtags: Twitter is where hashtags were originally created, so use them on Twitter as well as Instagram. Insert hashtags at the end of updates, as a way to make contest posts unique or to tag a specific geographic location.

 

  • Share Articles on Twitter Related to your Salon: Use Twitter to share articles or interesting facts or stories in relation to your hair, nail or beauty salon. Customers who are following you on Twitter are interested in what you have to say and likely want your advice when it comes to their beauty or hair care.

 

Purpose Key Metrics
Increase Engagement

Establish Network

Increase Brand Awareness

Strengthen Customer Service

 

Follower Quality and Growth

Brand Mentions

Retweets, Replies and Lists

Reach

Conversion Rate

 

 

Instagram

Where Instagram can really be leveraged for your Hair and Beauty Salon is within the use as an online portfolio to help drive brand awareness and sales. By showcasing products through interesting, exclusive and high-quality imagery, you will be able to give potential customers a shopping experience that can influence purchase behaviour.

 

Instagram Strategy

  • Stay on trend: Use trending hashtags to draw more users to your Instagram profile and to find out about your salon. An example would be to use #happyeaster as one hashtag to gain more views while showing a picture of a holiday themed manicure and showcasing the salon’s services.

 

  • Use geography to your advantage: Use hashtags to point out your location. That way future customers looking for a salon nearby may stumble upon your photo and your salon.

 

  • Use before and after pictures to showcase your stylists’ talent: Reviews and testimonials don’t need to just be a text post when it comes to social media. Use Instagram to show results in your salon. Before and after pictures show transformation and can grab users’ attention.

 

  • Be fun and quirky: Instagram users tend to be young and on trend, and enjoy fun, quirky posts in addition to just product or service-related posts. Once in a while a feel good post can engage your customers and you can use specific quotes or pictures that you feel defines your brand.

 

  • Do exclusive Instagram contests: Hold photo contests among your Followers, such as “Post a picture of your new summer manicure with the hashtag (such as #ILoveMy[Insert Business Name]Nails!) and be entered to win your next manicure for free!” These engage customers and are easy for customers to participate in by simply uploading a picture and including the proper hashtag.

 

  • Provide incentives for Instagram word-of-mouth: Provide incentives for customers to upload a picture of what they had done at your salon such as “Have a new hairstyle or cut from [insert business name] that you just love? Upload it to Instagram with the hashtag #ILoveMy[business name]Hair and receive 10% off your next visit.”

 

Purpose Key Metrics
Increase Brand Awareness

Engagement with visual assets

Showcase products

Showcase company culture

Showcase marketing events

Link back to website, blog, and other content assets

 

Referral traffic

Shares and comments

View of photos

Page rankings on key terms from photo sharing sites

Product purchasing and lead generation

 

 

 

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