Writing your blog post is only the beginning. The next challenge is to promote your blog in order to get maximum exposure and attract attention. Having a loyal band of readers who regularly engage with your blog and come back for more is fundamental to achieving success as a blogger. You may have the best blog in your niche filled with valuable and informative content, but what good is that if you don’t have a regular stream of readers to appreciate and act on your work? Not matter what else, you need faithful readers who keep coming back for more.
Relying solely on search engines mixed with a bit of promotion might get you a few eyeballs, but fundamental to your success is recognising that building a loyal readership isn’t something that happens overnight. Rather, it is an ongoing conscious effort to create, maintain and learn what works best for you, through the use of employing smart marketing techniques and tactics.
One of the most powerful mechanisms of a Blog is its RSS feed that allows you to automatically feed your Blog’s content to many different places, including many social networking sites. This can significantly expand your reach and saves you hours of time where you would otherwise have to post your content manually. There are also many other social sites that allow you to plug in your blog’s RSS feed, make sure to link it to all of your available platforms and the potential reach of your blog becomes significantly increased.
Seek Out and Comment on Other Blogs with Similar Topics
Providing helpful, valuable comments on other blogs can be a great way to generate traffic, develop relationships and build a following. Once you have finished a blog post on a topic it is worthwhile to do a quick search to find other blogs covering the same topic, you can then add your viewpoint in a genuine, non-self-promotional way. Showing yourself to be insightful and willing to provide advice is always welcomed and appreciated and is often rewarded in the form of new relationships with other bloggers who are more likely to mention and promote your blog.
Promote your Blog
Anywhere your customers interact with your brand is an opportunity to encourage them to look at and interact with your blog. There are several key areas in which you can promote your blog, from mentioning it on your e-newsletter, your email signature, to your business card and product packaging, promoting it across all your other social media platforms and reaching out to influencers in your niche when you publish great content.
- Email Marketing – highlight your blog post by including a clear link to and/or a section of your blog post to help drive traffic to your blog and your website.
- Twitter– Tweet a summary of your post, a quote pulled from the post, or share a link to and encourage others to comment on the post itself. You can also include your blog’s URL within your Twitter bio to help drive traffic.
- LinkedIn – Share your post with your groups and others that you know may be interested in it, this can start discussions, encourage engagement and debate that can fuel new content for future blog posts.
- Pinterest – Create a board that is purely for your blog posts remembering to use an interesting and relevant image to be pinned along with it and keep the boards location high so it is clear and one of the first boards that is seen when on your profile.
- Guest Post Opportunities – Be proactive in looking for other bigger websites and blogs that have opportunities for guest posters. This is a great opportunity for more attention from a potentially new audience and linking back to your own blog can help with traffic. Similarly you yourself can encourage others to guest post that can bring with it a new audience and following.
- Meetings, Events and Giving Presentations– Remember that whenever and wherever you meet people this presents an opportunity for you to promote and refer the audience to your blog. Similarly for the very savvy marketer, you can also utilise digital technologies such as QR codes on your packaging that can allow people to quickly and easily subscribe to your blog.
- Social Media Advertising – For particularly important and popular posts, consider using social media advertising to promote shares of your blog posts on Pinterest, Facebook, LinkedIn and Twitter.
Utilise Website Banners
A website banner provides the perfect opportunity and space to create a clear call to action for driving traffic to your blog. Consider placing calls-to-action banners on different pages of your website and use language that encourages people to want to go forward and view your blog. One of the most popular website banner CTA’s for blogs is to emphasise the number of people who are already subscribed to your blog and encourage the person that is reading to join them.
Encourage and Ask for Participation
Blogging is a great way to build an engaged community. By writing your posts in a way that fosters interaction and discussions from your readers you benefit from an active and interested community that will respond to what you write. By listening to what your readers have to say you will gather important information about them from their opinions, interests and ideas to suggestions about your business, all of which are greatly beneficial as they will help guide future content creation and inform business decisions.
Host a Contest
Hosting contests are a popular and successful way of attracting attention from an audience. From asking people to pick their favourite blog posts of yours and why to having other bloggers publish a post on their blog about you, any relevant and engaging contest will help to expand your blog’s reach and attract new visitors.
Publish on a Consistent Schedule
You need to publish quality content on your blog, but it’s also important to publish quality content on a consistent schedule. Aim to publish a new blog post at least once a week as readers will come to expect a new blog post at a certain time and that will keep them on the lookout for it. They’ll know that if they go to your blog once a week, they’ll be greeted with new content. Similarly, if they go back to your blog and never see new content, they probably won’t return. Making it vital to create and maintain a consistent posting schedule.
Offer Multiple Ways to Subscribe
Whilst growing your email list is one of the most important things you can do for your business, email shouldn’t be the only subscription option that you offer. Not everyone wants to receive more email in their inbox, and if visitors can only subscribe via email, they likely won’t. Everyone should be able to find at least one option (email, RSS, Facebook, and Twitter for example) that suits their preferences.
Show Off More of Your Content
Visitors who enter your blog through your homepage should see lots of content options, however take the care to not make it overwhelming. Showcasing lots of content means readers will more likely find something of interest and stay on your blog for longer. However if you prefer to maintain a minimalist design on your blog page, you can showcase extra content on your individual posts. You can do this by ensuring readers get to see related content and are encouraged to read more posts by referring to related blog posts using text links throughout your content. These links should compel visitors to click through to more of your content since it relates to the current blog post.
Get Content Ideas From Visitors
One of the best ways to get visitors to keep coming back to your blog is by letting them know that you want to create content just for them. You can do this by adding a quick and simple survey feature to your blog that asks visitors what they want to read about next. A survey not only helps you learn more about what content your visitors want, but also ensures that you won’t run out of relevant topic ideas. An added benefit is that once visitors submit a topic idea, they might subscribe to your blog so they can see if you use their suggestion for new content.
There is a recent trend to turn off comments on blogs in favour of social media engagement or, in some cases, to reduce the amount of moderation required because of spam. By allowing visitors to leave comments on your blog you turn a site with informational articles into a community. Visitors just want their voice to be heard and if they know they can ask the author questions and interact with other readers, it makes them more likely to return. To encourage visitors to become loyal readers and members of your community, be sure to actively reply to comments on your blog after a post has been published.
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