Groups for Pages, enables the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups and more than 100 million people see Groups as the most important part of their experience on Facebook. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community.
Whether you choose to have just a Facebook Page, Group or Both in your Facebook marketing mix, Here’s a quick overview of the positive features for each:
- Built-in analytics (Page Insights).
- Call-to-action button (e.g. Sign Up, Book Now, Learn More) on your Facebook Page.
- Boost your Facebook Page and Page posts with Facebook ads.
- Like and comment as your Facebook Page.
- Add apps and services to your Facebook Page, so that your fans can easily order a product, make a booking, get a quote and more.
- Built-in analytics (Group Insights) now.
- Set your Facebook group as private (Closed or Secret).
- Post documents, create polls, and even buy and sell in your Facebook group.
- Group chat with your group members.
- Members receive notifications about new posts to the Group.
10 Things you Can Use Your Facebook Group For:
- Building Relationships
- Growing a Community
- Establishing Yourself as an Expert
- Share your Blog Posts
- Drive Traffic to your Website
- Grow Your Subscriber / Email List
- Launch New Products and Sell Existing Ones
- Host Trainings
- Find Partners
Tips For Growing your Group
- Engage With Your Members Regularly
When your community is in its initial small stage, there might not be many posts from your community members. Help cultivate conversation by regularly (perhaps 2/3 times a week) adding relevant, helpful conversations to encourage engagement. For example, you could welcome your new members every Monday, initiate a discussion on every Wednesday, and invite members to share their weeks’ achievements on Friday.
- Use Analytics to Inform Your Strategy
Group Insights can be accessed by clicking on “Group Insights” on the left sidebar. Here, you can find out insights such as how your Facebook Group is growing, when your members are most engaged, and who your most engaged members are. Use these metrics and insights to inform your community-building strategy.
- Host Regular Events
Hosting events is a great way to get community members involved and attract inactive members back to the community. In-personal meetups help to reinforce the connections made online, making the relationships more meaningful. Here are some online and offline events you could host:
- AMAs (Ask-Me-Anything) with a community member or industry expert
- Q&As with someone from your company
- Talks and panel discussions
- Mastermind sessions or community discussions
- Casual get-to-know-each-other gatherings such as brunch, picnic, dinner, etc.
Once you have planned your event, create an event in your Facebook Group and invite members to attend.
- Email Your List and Invite them to Join
If people subscribe to your email list, send them a welcome email with a link to join your group!
- Write a Blog Post Promoting Your Facebook Group
This is a great way to get in front of a new audience and attract more people to your group. You can use this piece of content and promote it on Pinterest, Instagram, and Facebook to expand your reach.
- Leverage Your Friends and Group Members
Encourage your members to invite their friends in your post, group description and per private message directly when inviting them to your group. You may also encourage your group members to help you and reward those who put in the most effort.
- Advertise Your Group
Remember to promote the link to your group on other social media sites like Twitter or in YouTube videos etc, wherever you can. You should also look to post the link to your group in similar groups and invite members directly to join your group via private message. Don’t be spammy with this technique though, simply ‘like’ other members posts and write them a private message, asking them to join your group so you can create new relationships at the same time and they will more likely have a look at your post in your own group.
Top Tip: Get rid of Spammers. Admonish or delete spammers to keep your group clean and on topic. Decide who you are going to accept in your group and check out their profiles if necessary.
- Make Sure you Respond to Every Post in Your Group
You want to reward people for posting high quality content into your group, so reward them by commenting and letting them know how much you like what they’re posting. Think positive reinforcement.
- Give Your Group What They Want
You’ll be surprised at how being of service will build your client base, no matter what your business is. Ask people what their needs, wants and desires are, and structure your posts around that. The more you can fill a need, the better.