How a Local Butchers Shop Can Utilise Social Media: A Complete Guide!

Local Butchers shops can have many advantages over large grocery stores. Every market is unique, but personal service, hand-trimmed meat cut to order, and a butcher who is knows his customers’ preferences are a few things that make a local butcher special. Many times with a small local butcher chain, higher quality meat is sold because they have the advantage of personally choosing their suppliers sourcing meat locally from local farms, and knowing suppliers and farmers personally. All of which results in the highest quality and flavour meat when it’s sold. Yet all these features that ‘beef’ up the benefits of choosing you over a competitor matter little unless potential customers know about the shop through some form of advertising.

Many Butchers use social media and use it as a means to communicate and promote their products, news and special events and also to interact, inform and engage with their customers and community. Demonstrating their extensive knowledge and excellent customer service skills through regular blog posts, offering tips, recipes in addition to interacting with the wider community by getting involved and giving gift certificates as prizes at local events and sharing community news and encouraging customer loyalty through the use of loyalty cards. Moreover, a butchers presence on social media platforms comes not only from its own online activity, but also from everyday visitors who share content, express their opinions and experiences, and post photos on platforms like Facebook and Twitter.

A local Butcher looking to utilize social media will be best served by channelling into using social media as a platform to promote their activities, interact with past and potential customers and share valuable facts, information and insights that will engage, inspire and interest their fans and followers.

 


Facebook

Where Facebook can really be leveraged for a Butchers is within the use of its extensive potential for user engagement. With over one billion active users, it is likely that many of your clients and competitors may already be there. It is compatible with any type of multimedia content meaning you can post videos, photos, and links to external content, allowing it to enhance and support your other online marketing efforts e.g. blog posts.

Purpose

  • Generate Engagement
  • Increase Brand Awareness
  • Generate Leads and Sales
  • Strengthen Customer Service

 

Key Metrics to Track

  • Likes
  • Reach
  • Conversion
  • Engagement

 

Twitter

Where Twitter can really be leveraged for a Butchers is within its use as a real-time public information network that gives your business greater exposure in web search results and makes it easy to build a community of potential customers who are there to discover and share interesting content. Twitter can also benefit a Butchers through the use of both creating and joining in with existing Hashtags. Twitter Hashtags categorize topics and discussions so users can quickly and easily connect with businesses and individuals with a common interest. In addition they can also be used as keywords to help easily find and connect with your target audience. Examples include #NationalHamburgerDay (May 28th) and #NationalButchersWeek (13-19 March) including generic hashtags such as #ShopLocal.

Purpose

  • Increase Engagement
  • Establish Network
  • Increase Brand Awareness
  • Strengthen Customer Service

 

Key Metrics to Track

  • Follower Quality and Growth
  • Brand Mentions
  • Retweets, Replies and Lists
  • Reach
  • Conversion Rate

 

Blog

Where Blogging can be really utilized for a Butchers is its use in improving search engine rankings and boosting industry perception placing you as an authority in your sector. By regularly updating your corporate Blog with valuable, interesting, engaging and relevant analysis and comment, it shows that you have a deep interest in your sector and are more informed than the average participant; giving potential clients a compelling reason to choose you over competitors.

Purpose

  • Increase Engagement
  • Increase SEO
  • Establish Authority
  • Generate Brand Awareness

 

Key Metrics

  • Reach
  • Engagement
  • Authority Share – Cites and References
  • Audience Growth
  • Conversion Rate
  • Subscribers
  • SEO Improvements

 

Example Blog Posts You Can Post

  • Our Top Tips to get a Deliciously Moist and Flavour Packed Turkey this Christmas #
  • 10 Great (and tasty!) Ideas for Using up Your Christmas Leftovers
  • 10 Top Tips to Cooking a Show-Stopping Steak Every Time
  • Quick and Easy Guide to Choosing the Best Cuts of Beef (could easily be a blog series for each variety of meat)
  • How to Keep Your Knives Looking Their Best: A knife sharpening tutorial
  • A Handy Guide to Freezer Storage times
  • A Day in The Life of a Butcher

 

 Proposed Content and Example Activity

The proposed content/activity schedule below is just a basic guide. How often you need to post will of course depend on many personal factors to your business, from what content type resonates best to your audience, to what social media channels then are most active on and when etc.

Activity

1x Weekly Blog Posts

  • Post blog post on a specified day in the week
  • Promote the latest post regularly across other social media platforms
  • Daily monitoring of blog, responding to any comments and interactions

 

5x+ Daily Tweets

  • Go through and find relevant influencers/ local businesses etc. to follow.
  • Search for and utilise any relevant trending hashtags.
  • Respond to questions and general interaction from followers.
  • Relevant retweets of positive brand mentions, customer reviews/photos and local news and events.
  • Go through and unfollow inactive/unnecessary accounts (if applicable).

 

1x+ Daily Facebook Post

  • Daily look for relevant influencers/ business pages etc. to like and interact with.
  • Respond to questions and general interaction from fans.
  • Sharing of any relevant and interesting items – positive brand mentions, customer reviews/photos, local news and events etc.

 

Content Ideas to Get You Started!

  • Update Audience on General Business News/Developments
  • Product Promotion

e.g. Beautiful handmade #sausages made with our #Fresh #Local #Pork this week! [insert picture of sausages] e.g. A small selection of the award winning meat we have to offer! [Insert video of meat on counter]

e.g. To all you gym goers we have plenty of offers on our fresh trimmed chicken fillets! [insert picture of chicken]

e.g. Try Something Different For Tea! Flavour-packed and straight to the oven! All Made Fresh and Daily! [Insert picture of ready made meal pack]

e.g. Come on down to the shop to pick up our award winning black pudding to transform your fry ups this weekend! #FryUpFriday

e.g Ready for the sunshine? We are! [insert picture of bbq style meat,chiken skewers etc]

e.g. Another quality display this morning from our highly skilled team [insert picture of counter with meat]

  • General Content from the Website repurposed for Social Media
  • Meet the Team, Awards and Accreditations etc.
  • Content (Both original and shared from news sources] about Your Area
  • Customer Testimonials

 

  • General Facts, Tips and Information surrounding the Industry

e.g. Did you know according to the Guinness World Records, the largest hamburger weighed 913.54 kg (2,014 lb) and was prepared by Black Bear Casino Resort, Minnesota, USA, in 2012. The hamburger was topped with 23.81 kg (52.5 lb) of tomatoes, 22.68 kg (50 lb) of lettuce, 27.22 kg (60 lb) of onion, 8.62 kg (19 lb) of pickles, 18.14 kg (40 lb) of cheese and 7.48 kg (16.5 lb) of bacon!

  • General Industry news and events that are interesting/relevant
  • Tips, Advice and Expertise
  • Post recipes, meat cooking advice and tips etc.

 

  • Engaging Industry Related Questions

e.g. Our delicious award winning bacon makes for the perfect bacon butty! What’s your sauce of choice – brown or red?

  • Any Special Promotions, Offers, Events you are Doing/Hosting/Helping
  • Give Peaks of Behind-the-Scenes Business Activities –Sneak Peeks of Future Work, Something Interesting in the General Work Day
  • General Useful Information – any special ways of doing things? Any events coverage? Have you featured in the press recently?
  • Competitions

e.g. To celebrate the bank holiday weekend, we are giving our customers 20% off our award winning (insert meat here) Get cooking this weekend and make it a meal to remember!

e.g. Staying in is the new going out – to win this hamper containing all the ingredients you need to cook a delicious meal for a perfect night in simply share this post and comment below with who you will be sharing it with for your chance to win!

  • Funny Pictures, Memes or Jokes #ButcherBanter

e.g I have just been offered 8 legs of venison for £150. Do you think that’s two deer? #ButcherBanter

  • Job Postings/Opportunities

 

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