45 Examples of Content to Post if You Have Ran Out of Ideas

‘What content do I post?’ and ‘but what if I run out of ideas?’ are two of the most common social media questions I get asked daily, so I have complied a list of 45 examples and ideas of great content that you can post. So bookmark, print and memorise this list and you can delight your audience with fun and interesting content and never have to worry about running out of ideas again!


  1. Explain how you do something if you have a unique way you make your product, handle complaints or welcome new customers then share it and describe your process.
  2. Staff profiles help to humanize your brand by sharing staff photos and information.
  3. Personal stories People love to see the humans behind the brand and read what they get up to, so if you have just graduated from university or you have just had a baby and you are happy to tell your audience, then share your stories.
  4. Show your charity/community work If your business supports a charity or gives back to the local community, document and share what you do.
  5. Join or create a debate if you feel you can add value to a relevant debate then join in, likewise if you want to hear someone’s opinions then create a debate yourself.
  6. Create a regular feature regular features are a great way of drawing readers back to your page, your regular feature can be anything from a ‘customer of the week’ spotlight to a monthly collection of useful online articles that will benefit your audience.
  7. Useful tips and advice Providing useful and informative tips and advice always generates interest.
  8. Create a how-to how-to posts are great for informing your audience and promoting your products uses. If there is more than one way to use your product or service? Or a way of using your product that no one has thought of? Then describe it in a how-to post.
  9. Industry experts or celebrity interviews If you have an industry expert that is of interest to your customers or are lucky enough to have celebrity contacts then a quick and easy interview post with them can generate a lot of interest.
  10. Keyword research Use Google Analytics or similar tools to see what search terms bring prospects to your site. You can then form your next post around those keywords.
  11. Write a series if you would like to go into great depth into a topic or teach your audience something complicated, then break the topic into several parts.
  12. Conduct market research conduct market research and get your customers involved to share their opinions on your new product/ service etc.
  13. Create a contest Contests always generate engagement and interest just be sure to make the prize relevant and worthwhile to your audience.
  14. Take a reader poll if you want serious questions answering or just simply for fun, polling you audience can be a great way to gather useful information and engage your audience.
  15. Create a FAQ compile a list of the most common questions you get asked, write the answers to them and share them.
  16. Create an award Giving awards such as a “best of” is guaranteed to gather attention.
  17. Share your customer feedback customer testimonials can go a great way in terms of gathering attention, if you get a great testimonial then ask permission to share it.
  18. Reveal industry secrets People are always drawn to information that reveals secrets they wouldn’t normally find out. Therefore exposing secrets from your industry will be sure to get attention.
  19. Tell your story everybody loves to read about other people’s dreams, aspirations and challenges, so write about why and how you started your business.
  20. Add your thoughts to a popular post if you feel you can add value to a popular debate or post then join in and add your thoughts.
  21. Share relevant news if you know that a current event is going to interest or affect your customers or audience then share it with them.
  22. Ask questions is there something you want to find out or know about your customers? Then ask them and let your readers create the content.
  23. Talk about relevant trends sharing relevant trends helps you convey authority within your industry.
  24. Create a podcast Record a quick interview with an expert, or just give a few of your own useful tips.
  25. Create an infographic Infographics are highly popular on social networks so create and interesting and fact filled post and it’s guaranteed to get shared.
  26. Report on a conference if you have visited a conference and gathered lots of useful information that your audience will find useful then share it.
  27. Show behind the scenes People love to see behind the scenes as it shows them an aspect of your business that they wouldn’t normally see.
  28. Review books and articles if you’ve read a book or an interesting article you think your audience will find valuable and relevant, review it.
  29. Review a product or service. If there is a product or service that is relevant to your customers then write about it.
  30. Compare products or services you could go beyond simply reviewing one product or service and compare two or more instead.
  31. Post a video videos gather a lot of attention if they are inspiring and provide something valuable to the viewer whether that be information or entertainment.
  32. Share a highlight document what the big milestones are in your business history and tell your audience about those important moments and how they changed your business.
  33. Share your passions telling personal stories and aspects about you help to humanize your brand and inspire your audience.
  34. Share your visions if your company philosophy is unique and you offer something different from your competitors then share it with your audience.
  35. Share something inspiring people like to feel inspired so write about what inspires you and keeps you positive.
  36. Compile a useful resource list having a resource list full of information such as good links, websites or good books related to your business, can be a very valuable resource for your customers.
  37. The story behind on of your products/services if there is an interesting story behind one of your products or services then share it with your audience.
  38. A day in the life Day in the life posts work similarly to behind the scenes posts as they offer the reader an aspect of your business they wouldn’t normally get to see. Give customers an hour-by-hour account of a typical day at your business from the viewpoint of one of your employees.
  39. Offer something special if you have a special event planned or simply want to announce a new product then make sure you write about it. For extra attention make if you want to run a giveaway along with your special announcement then only make it available to blog subscribers for example.
  40. Anniversary Posts If you launched a product or service a year ago or had a milestone in your business then do an anniversary post a year later to describe what has changed since that event.
  41. Round up the best of your blog if you have blog posts that are buried in your archive but you know is some of your most informative and interesting work then do a round-up at the end of the year and compile your 10 favourite blog posts for example.
  42. Upcoming events your business is involved in or attending If you are attending an event then be sure to take photos and document what you do. Even if the event is not directly related to your business, taking photos and sharing them still has the added benefit of humanizing your brand.
  43. Profiles of businesses you work with if you work with some other great businesses then give them free advertisement and tell your customers about them. The likelihood is that the other business will return the favour.
  44. Make a prediction share your opinion on what you think the future holds for an aspect of your industry.
  45. Discuss your future plans give readers a sneak peek at what you have planned for the future to start generating interest.


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